As Melinda and I drive around our city, the number of empty business buildings seems to be at record highs. I am sure that empty buildings are also saturating your town and city. One of the saddest things is to drive by a business and peer into the windows and see that there are no customers in there. The business seems like a dying ghost town.
As a business owner myself, I know how painful it is to be in a situation where you see your heart, blood, hard work and total investment dying and going down the tubes. Unless you been there, words cannot express the pain and heartache. Driving to get a big Cheese Burger from Tommy’s the other night, waiting the for the light to turn green I was looking into a little mom and pop Mexican restaurant where there was not a single person in there, my stomach got a knot of compassion for them.
The thing that disturbs me more than seeing these dying businesses and empty buildings is realizing that all this shortage and hard times is Completely Unnecessary! The reason these buildings are empty and business owners are failing is because they never took the time to develop an economy sustaining Marketing Plan and System to Attract New Customers and Sustain Current Customers. If they had a Proven Marketing Plan they would prosper like an Oasis in the middle of a hot desert.
Although our economy is harsh, it does not cause professionals to suffer lack. What a bad economy does however is demand us to take 100 percent Responsibility for the results that are happening in our business and life.
In a good economy, it allows us to coast and ride the wave of global prosperity without taking much responsibility for our business and therefore can thrive with a poor marketing plan or no marketing plan at all.
But all that changes when the economy goes south and now you are in the middle of a battle with no experience, no weapons, no way to defend yourself and the enemy comes in like a flood and turns you every way but loose and does you butt wrong!
If you are a business owner or professional, unless you make a strong change of direction in your marketing plan and put that plan at the very top of your priority list, it will be just a matter of time until you will become the next victim of these vicious economic times we are facing today.
Hear me well, things are not going to get better any time soon, we are a long, long way off before the financial pressure is going to let up, and only those who are Marketing Prepared and Strong are going to survive. For those of you that are currently employed and do not have some kind of side business in the works, that’s like walking on a tight rope without a net on a very windy day.
The Good News is, you do not have to be a victim of this economy, Hard Times Are Not Necessary. Wake up and realize the reason for your business lack is the lack of a Marketing Plan. Your Marketing Plan and Plan of Massive Activity is going to be your Ark that will save you in this storm!
To all our readers, we come here everyday to share with you proven ideas and tips that not only keeps us afloat in this economy but allows us to prosper and thrive. This is why I invite all of you, no matter what industry you are in to join our Free Exclusive Inner Circle Membership where we help you reach your dreams. Here is what one member wrote…
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Don and Melinda
Don Boyer 