Women in The Lead…

There is absolutely know reason for anyone to be struggling with cash flow problems.  According to a poll by the National Association for the Self-

Employed and the U.S. Small Business Admin Small Business Economy report the pace of women starting small businesses is accelerating faster than ever-especially in the U.S. where women start a business twice as often as men.  This includes home based businesses which account for 53 percent of all U.S. small businesses.

What does this mean for you?  There is no shortage of people who want to do business with you.  The cash is out there waiting to flood into your bank account.  The only question is; are you waving it in?  Here are 5 ways to waive that money in.

1. Use your book as a lead generator. (Not an author yet?  We can publish you) Go to your next event and instead of sending out 25 dead, routine, no is interested in reading them follow-up emails, send out 25 e-mails with your book attached that you co-authored with Best Selling Leaders.  Watch the buzz and crowd you get around you. 

2. Show your credentials; let people know that you are a co-author with Bob Proctor, Zig Ziglar Brian Tracy and other top names of our industry. 

3. Show up, speak up and they will pay up!  If you are a speaker, professional or business owner learn how to use the platform to create thousands of dollars in profits.  (If you do not know how to do this I can teach you). 

4. Learn the Art of Making Money.  Most people do not know how to make money and that is why they have to work so hard to get so little of it. 

5. Let the world know who you are and how to reach you through the power of exposure.  Show up in every book, article, movie and event that you can.  The name of the game is to get your name in the game! 

In closing today, make sure you become the Best Known Secret in town, not the Best Kept Secret in Town.  Remember your future success is in your hands, what are you going to do about it?

Thank you for once again visiting our daily blog and bring us into the homes of your friends and family.  Don’t forget to join our Free Exclusive Inner Circle Membership at www.donboyerauthor.com  I Guarantee you will Love It!

Don and Melinda Boyer

Hard Times Are Not Necessary…

As Melinda and I drive around our city, the number of empty business buildings seems to be at record highs.  I am sure that empty buildings are also saturating your town and city.  One of the saddest things is to drive by a business and peer into the windows and see that there are no customers in there. The business seems like a dying ghost town.

As a business owner myself, I know how painful it is to be in a situation where you see your heart, blood, hard work and total investment dying and going down the tubes. Unless you been there, words cannot express the pain and heartache.  Driving to get a big Cheese Burger from Tommy’s the other night, waiting the for the light to turn green I was looking into a little mom and pop Mexican restaurant where there was not a single person in there, my stomach got a knot of compassion for them.

The thing that disturbs me more than seeing these dying businesses and empty buildings is realizing that all this shortage and hard times is Completely Unnecessary!  The reason these buildings are empty and business owners are failing is because they never took the time to develop an economy sustaining Marketing Plan and System to Attract New Customers and Sustain Current Customers.  If they had a Proven Marketing Plan they would prosper like an Oasis in the middle of a hot desert.

Although our economy is harsh, it does not cause professionals to suffer lack.  What a bad economy does however is demand us to take 100 percent Responsibility for the results that are happening in our business and life.

In a good economy, it allows us to coast and ride the wave of global prosperity without taking much responsibility for our business and therefore can thrive with a poor marketing plan or no marketing plan at all.

But all that changes when the economy goes south and now you are in the middle of a battle with no experience, no weapons, no way to defend yourself and the enemy comes in like a flood and turns you every way but loose and does you butt wrong!

If you are a business owner or professional, unless you make a strong change of direction in your marketing plan and put that plan at the very top of your priority list, it will be just a matter of time until you will become the next victim of these vicious economic times we are facing today.

Hear me well, things are not going to get better any time soon, we are a long, long way off before the financial pressure is going to let up, and only those who are Marketing Prepared and Strong are going to survive.  For those of you that are currently employed and do not have some kind of side business in the works, that’s like walking on a tight rope without a net on a very windy day.

The Good News is, you do not have to be a victim of this economy, Hard Times Are Not Necessary.  Wake up and realize the reason for your business lack is the lack of a Marketing Plan.  Your Marketing Plan and Plan of Massive Activity is going to be your Ark that will save you in this storm!

To all our readers, we come here everyday to share with you proven ideas and tips that not only keeps us afloat in this economy but allows us to prosper and thrive.  This is why I invite all of you, no matter what industry you are in to join our Free Exclusive Inner Circle Membership where we help you reach your dreams.  Here is what one member wrote…

“I haven’t experienced anything like Don Boyer before, as far as the
personalized attention he gives.  It’s hard not to be surprised when
he answers his phone and then devotes his personal time and attention to
me.  It’s so refreshing and comforting to have someone who cares about your success and is sincere in wanting to help you succeed.”
-Robert Graham

Sign up today at www.DonBoyerAuthor.com

As always, we love your feed back and post, and appreciate how all of you have been sharing us with your friends and family.  We are one couple who is rooting for your Success!  See all of you on Friday!

Don and Melinda

The Cure for Chronic Lack

The cure for Chronic Lack is daily, massive and obsessive prospecting and marketing “Activity”.  Mild to severe to chronic financial lack in business can be directly traced back to insufficient prospecting and marketing which results in lack of sales.  When we face any type of financial crunch is never due to external causes, but always internal causes.  As negative and dreary as this sounds, it really is a positive thing because we hold the cure and remedy to fix this condition of lack any time we choose to do so.

However, we must understand that excuses and activity do not mix and cannot coexist in the same atmosphere any more than oil and water mix together. Let’s do some simple math which governs the dynamics of the child’s lemonade stand to a massive comprehensive empire like e-bay.  All business functions on this one dynamic, “the selling of products and/or service for profit. Take this one dynamic away from any business and that business ceases to exist.

Business, product, service, marketing, and leadership have a matrix of diversity yet they all come into synergistic agreement in this one element…”Sales”.  Here is the other intricate dimension that is both simplistic and profound, “Sales do not occur without the element of a customer.  Now as simple as this illustrated equation of mathematical business mechanics is, very few companies or professionals have a working knowledge of this, at least not to a degree that causes them to put it into daily action.

Find the leader within who you are.

There is however a few companies out there that have a complete understanding of this concept and perhaps you may have heard of some of these firms like…

• Disneyland 
• Wall Mart
• McDonalds
• Goggle
• E-Bay 

Therefore, if sales and customers are the driving force of all businesses and the main factor in Ultra Mega businesses why in the world would are you focusing on other aspects of your business and not making Prospecting and Marketing your Number One Daily Priority?   Do you realize that the above mentioned mega companies make advertising, marketing and sales their Number One Priority?  This called a clue to why they are so successful.

Now I wrote all that to try to get you to realize that you do not have a financial, business, product or service problem, all those are minor things that can be fixed while in the midst of making a profit.  If lack is showing up in your career or business its because you have a marketing problem.  Fix your marketing problem and the rest will be easy to fix.

If you want to learn how to double and triple your income with the most comprehensive, non intrusive and profitable marketing system on the market, then join our Free Exclusive Inner Circle Membership today at www.DonBoyerAuthor.com 

You have nothing to lose by joining except of course…”Lack”.

Hope this helps you and look forward to spending time once again on the horizon called tomorrow!  Thanks for your faithful readership, positive post and sharing us with others.

Don and Melinda Boyer

Forget Plan B If You Don’t Have Plan A

Almost on a weekly basis I talk with individuals who try to explain to me a new business concept or explain what exactly their company does.  After 30 to 45 minutes of patient listening I have no clue of what they are trying to say and the strange thing is, neither do they!  It is just a bunch of exciting garble that eventually ends up producing absolutely nothing.

At a pool side, asking the man next to me what he did, it took him 30 minutes of non stop talking to finally explain that he was into Network Marketing.  I remember another time an individual trying to explain the answer to my simple question of “What do you do for a living?” Taking 15 minutes to answer the question he said that he was a “Multiple Transporter of humans to a higher level”.  I wasn’t trying to be funny but I said, “You are a Bus Driver?”   I was a hundred percent serious!

If you are going to even have the remotest chance of doubling and tripling your income you must know what business you are in.  Now that seems like anyone in business would be able to answer that, but shockingly I have found less then two percent could give me the correct answer.  To cut through all the blubber of garble trying to figure out and explain what you do, all business comes down to just two things.  Learn this and your money worries will be forever over.  All business comes down to…

“What Do You Want To Sell,

And How Do You Plan To Sell It?”

One main reason professionals and business owners are drowning financially is because they are surrounded with tons and tons of Business Blubber that does not allow the business of cash flow to reach their enterprise which is Attracting and Retaining Customers.  If clients are paying my $500.00 per hour consulting fees they can ramble on non stop until their Poly Grip Glue dissolves and their choppers begin to wobble.  However, if you are on my time, the moment you start to get lost in a mixture of Business Blubber (which is usually the first 3-5 minutes) I cut through the chase and say; 

“Just Tell Me… 

“What Do You Want To Sell

And How Do You Plan To Sell It?” 

The most important ingredient to over all success is having a plan, more specifically a proven marketing plan.

Talent plus skill with No Plan leads to endless ramble and zero profits.

Capital, talent, and skill with No Plan end in tears, endless ramble and zero profits.

Little skill, little talent, little capital, little brains plus a Proven Marketing Plan can lead to Extraordinary Profits and Success!

Unfortunately, most marketing plans that professionals and business owners follow barely bring in enough results to keep the doors open let alone doubling and tripling their annual income.  When my Mentors taught me how to use the “Painless Prospecting” and “Painless Selling” method that attracted to us is a flood of perfect customers and created an atmosphere of buying instead of an environment of selling, I asked them “Why in the world doesn’t every business use this system?” 

He just smiled politely and said, “Mankind has been inflicting self pain and misery since the garden and have refused to do things the painless way…and nothing you can do can change that choice for them. Only they can make that choice.”  As those words of wisdom fell from his lips and he got in his car and drove off, the main thought in my skull was “Gee he has a cool Mercedes!”  I am a perfect example; you don’t need a lot upstairs to strike it Rich…you just need a Proven Marketing Plan To Attract More Customers.

We cannot express enough how much we appreciate all of our daily readers, and for posting your “Likes” response. Keep sharing us with your friends and family and whatever you do, join our Exclusive Inner Circle Membership.  It’s free and I promise you, the benefits and materials you get every month are priceless!  Join today while there is still a limited time to enroll.  Just go to www.donboyerauthor.com to register.

See you all on Monday and remember, no need to focus on plan B until you have mastered plan A.

Don and Melinda Boyer