Some surveys report that 95% of people never achieve the success they pursue and some report that the number is as high as 97%. Whatever the correct number is, the facts are conclusive that more people fail to reach their dreams that those who do achieve them. It’s easy to dream about the lifestyle and income you desire, we put up dream boards, say affirmations until the poly grip glue on dentures dissolves, we write out goals, visions and statements. These are all really good and necessary things to do, but we must address in spite of all these positive things we do, why so many fail to achieve their ultimate goals?
It all comes down to this, the high cost of success! One of the wealthiest men on earth was asked what does it take to be successful. He said: “It comes down to two things:’
- Decide what you want
- Find out the price of what you want and then pay for it
When it comes down to individual success, everyone can afford it, but very few are willing to pay for it. Have you ever had a booming year in business? Most people and companies have. Have you ever faced a business slump? Of course, the answer for most professionals is yes. But have you had a business slump last for 5 years?
I have, and it came right after the best year I had ever experienced. By the end of the fifth year, I was delirious, exhausted, wore out in every aspect and completely devoid of answers and solutions. During those years I did everything I knew how to do to turn things around and nothing worked. I did everything that used to work that no longer worked. There was not a rock that I did not turn over and by the end of the fifth year I had nothing left.
There was no more “end of the rope” no more “running on fumes” it was the worst business experience I ever faced and although I kept telling myself it will turn around, after 5 years that story gets very old. But after 5 tough years the dry spell ended, I bounced back and came back stronger than ever and started creating “Record Success” all over again. What you have to realize is that Success is going to cost you everything you got…and then some.
Here are 3 things you must due to avoid such a dry spell and slump:
1. Let Your Hands Go: I remember watching a boxing match years ago where the challenger was a very talented and worthy contender for the championship belt. After every round, his corner kept yelling at him, “You have to let your hands go”. Each round he was moving, dodging and bobbing but not punching very much. At the last round, his corner told him the only way you can win this fight is by going in there and letting your hands go, there is no other way. In business and pursue of your dreams, you have to get in there and let your hands go, you got to fight with everything you have, give it all you got and keep on swinging for the knock out! For goodness sake Jr. get your ass out there and let your “Hands Go”.
2. Stand Up and Stand Out: Standing up is what you do for yourself, standing out is what you do for others. Standing up is about personal courage, facing down fear, not giving up or giving in. It is about keeping faith and hope alive, it’s about picking yourself up after every knock down. Even in the Bible, when great leaders where at the end of their rope and it looked like everything was lost and they were on the ground exhausted, crying and ready to give up, God would tell them, “Stand Up and Get Up”. Standing out on the other hand is what you do for others. What you do to get noticed in the marketplace and found by your ideal customers. What makes you different than everybody else? What makes people want to do business with you instead of others? What are you doing to make your future customers notice you? Find out what makes you stand out, and then stick it out and get noticed.
3. Pay the Price of Success: Doing many radio shows, the host often asks me at the closing of the program what one last and most important tip I could give people about success. My answer is always the same; “Success always cost, and it is never sold at bargain or discounted prices, and the sooner you understand and accept this, the faster you will experience success”.
Much failure and misery comes by trying to avoid paying the high price of Success. Always remember, Good Luck is the by product of Hard Work. After all is said and done, Success is going to cost you all you got and then some but it is well worth the asking price. There is only one thing more painful and expensive than the price of Success and that is not paying the and letting your dreams go unfulfilled.
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Don and Melinda Boyer
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