Just Give It A Try…

As a child (and somewhat as an adult) to say I was (am) a picky eater would be a massive understatement. No matter how hard my mom would try, or how fierce her warnings were, she had one heck of a time trying to get me to eat anything new.  Her famous words were “Just Give It A Try”.  My famous reply was “I don’t like it”.  “How do you know you don’t like it?” she would ask me, in which I would say, “It looks funny and smells bad”.

Age 10 running from my moms new dish.

Age 10 running from my moms new dish.

Every time she came after me with a new dish I would take off running like a rabbit that just got shot in the ass with a pellet! 

The entire goal of all marketing is just to get your target market to “Taste” your product or service.  As human beings in the 21st Century our internal anti-purchasing systems are so well honed due to the over extensive offers and selling propositions that flood us everyday.  Without thinking, whenever we are exposed to a product or service everything in our brain begins to fire off signals to reject, refuse, ignore, stay away from and run that it automatically overrides our conscience decision and power of choice.

Most do not realize this process is happening to them, but as it happens it blinds us many times to the very thing we need and even desperately desire.  This is the reason many salespeople, professionals and business owners are failing to make more sales and acquire more customers.

Your marketing goal is just to get people to “Try” you on for size, take a test run, and experience a sample.  No obligation, no strings attached, no commitment, no pressure just a simple experience to see if What We Have is What You Want. 

In fact, if you took just that one phase and thought and used it as a marketing tool you could double and triple your selling rate.  And as my gift to you today here is a copy of a marketing letter/email that I wrote that you can use free of charge.  I am paid thousands of dollars to write ad copy like this but this one is on me.  This marketing tool can be used for prospects to both a warm and cold market and used in any media format.

“Our Goal Is Simple…just to see if what we have is what you Want!”

Dear Jim,

In today’s competitive market it seems everyone has the answer to your problems, but the fact of the matter is there is no one magic bullet that fits and solves every problem, not even our product line and service.  That’s why our method of operation is simple, just allow you to test drive and experience our product line with no strings attached, no commitments, no selling pressure, no fake promises and no cost.

The bottom line lets just see if what we have is “What you Want” it’s just that simple.  If it is, we both win, if is not, we still both win because we found out what you did not want and laid the foundation of building a future business resource relationship where I refer anyone I meet in your field to you as I trust you do the same for me.  My company as well as I personally looks to build relationships, solve problems and make friends, not sell products!

Give us a test drive, try a sample, try it on, either way I promise you in the end you will be glad you did.  Call me today at….

Ok, that is a very short but powerful marketing piece you can adapt and tweak to fit any kind of business or service.  Using this format allows you to do these 5 powerful things:

  1. It gets your foot in the door in a non intrusive manner
  2. It starts the relationship cycle
  3. It sets you apart from your competition
  4. It cuts through the chase to identify if this is your ideal customer
  5. It puts you in control of the sale 

Take a look at your marketing plan and system and then look at your bank account, I promise you they are both the result of each other.  If you want a better bank account you need a better marketing plan!

Special Note: Relax…When you see my offers they are designed to give you the essential tools and resources you need to help you achieve everything you desire.  Here is where the “Relax” part comes in.  You will only respond to our offers when the “Timing” is perfect for you and not a moment sooner…I Guarantee It! 

When someone does not respond to an offer it is simply because the “timing” is not right for them, and when they do respond it’s because the “timing” is perfect for them and both situations are a good thing! So relax and feel safe reading our resource offers, it’s not about selling its all about timing and you are in control of that not me.

This Week’s Featured DVD:  “Think Like A Millionaire”. Yours Free when you order any product at www.donboyerauthor.com Offer ends Friday June 21, 2013 (all products shipped Free).

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money-making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership www.donboyerauthor.com

Don and Melinda Boyer

The Worst Sentence You Could Utter…

There are many mistakes we can make in business and recover from, working with the wrong people, selling the wrong product, selling the right product to the wrong market, working too little, partying too much and the list goes on and on but despite them all, we usually can recover from them.

Book PostcardHowever, there is one sentence that if you speak will eventually destroy your business without remedy. If you ever say this sentence your business and income are doomed.  Here is the business death sentence…

“I don’t have time, I can’t afford, I don’t know how to market and promote my business” 

Let those words come out of your mouth and your business boat will sink like a heavy rock.  The number one thing you must do to keep your business and income alive is become extremely proficient at marketing; email marketing, direct marketing, advertising marketing, word of mouth marketing and every other type of marketing media is available to you.

Millionaire Speakers MarketingPeople often ask me what is the real secret to my success is and I will confess it boils down to this.  I have mastered the art and system of turning an offer into a lead, then turning that lead into a paycheck.  This sounds so easy and simplistic, but it has taken me over 20 years, a lot of hard committed work, and a million dollars to perfect it into predictable wealth system.

Here is how I work it daily, my “Modis Operendi” (Method of Operation).  I arise at 5:00 am to study and read for an hour.  At 6:00 am I am on my computer doing my email marketing until 8:00 am.  From 8:00 am to 9:00 am I eat and shower and get ready for my 12 hour work day which usually ends about 9:00-9:30 pm.

Our sales staff comes in at 9:00 am and their entire day is focused on marketing, sending out 200 e-books to our target market.

Out of every aspect of our business, as you can see, Marketing plays the number one roll and priority in our company.  Marketing includes our lead generating products, email marketing, direct mail, weekly ezines, in person presentations, seminars, e-books, social media, daily blog, cold market prospecting, website marketing, warm market prospecting, membership training, email teaching and direct phone call follow ups.

You can eliminate your fear of lack of sales when you focus your time on becoming proficient at marketing, and that only requires you to follow a set system like our turn key Painless Prospecting and Selling System.

I specialize on teaching professionals on “Turning Complete Strangers Into Paying Customers”.  Here are some key points when it comes to marketing.

  1. Marketing is not about sales it’s about building a relationship.  If you cannot get someone to say yes when you ask them to dance, chances are very low that you will get a date with that person, let alone marry them!  I had a good friend that would go up to women in a nightclub and instead of asking them to dance he would say, “Want to go outside a make out?”  Needless to say, he always went home alone and disappointed.  Now before you criticize good old Pete for his stupid method of picking up chicks, take a look at how you approach prospects. Are you inviting them to dance or jump into bed with you on the first call? 
  1. Marketing is a method of business not an event. An event happens sporadically which how most approach their marketing efforts, but effective, profitable and enjoyable marketing is the method you conduct your business.  It is like a diet, they do not work because it’s a method of losing weight, instead of a lifestyle to keep the weight off. 

You can make a lot of bad choices in business, but make sure you never utter the sentence which has no cure… “I don’t have time, I can’t afford, I don’t know how to market and promote my business”

Hey, this is Don and Melinda Boyer saying thanks so much for taking the time to visit with us today.  Appreciate all your efforts of leaving your post and comments, sharing us with your social media groups and let me encourage you to give our Free Exclusive Inner Circle Membership a try.  We have a $300.00 package we will send to you Free and Postpaid.  Sign up at www.DonBoyerAuthor.com

Marketing and Sales Is A Science

There are not too many people that would deny we are in the midst of a very tough economy.  While this is true and no one would deny it (except some government politicians) this becomes extremely deceiving to the business person and professional because it’s easy to blame the economy as the source of failure or financial problems.

But the truth of the matter is, as hard as this reality is, the bad economy is not to blame for business or financial failure.  The economy has no more of a negative effect on business as it has on affecting the rising of the Sun or the Tide of the Ocean.  The rising of the Sun and the Tide of the Ocean are based on science not economy, and it takes no genius to understand this. However, what is not so easy to see or understand is that business and its life blood sales are based on science and not the economy as well.

Success in business and finances is founded upon set principals that brig about predictable results.  If you take the right actions you will create the right results, it is as simple as that.  When you take daily, massive, consistent, relentless action using the proper system to your target market, the end result will be a constant flow of new customers and sales.  Money does not disappear, it simply moves which requires constant marketing action on your part.

Show me any business that is failing, and all though there will be many contributing factors to the cause, if you look close enough and hard enough you will find some where in the mix was the wrong system of marketing and sales.

If you want to be guaranteed to succeed in your business or career with predictable results in any type of economy, your daily check list must contain these three elements.

  1. A system to attract new customersMillionaire Speakers Marketing
  2. A system to retain customers
  3. A system to sale (provide) products or services 

If these three elements are your top daily priority you will be able to predict your income, and business growth with precise exactitude.  The problem is far to many people go about their business with out any exact plan but hoping and even worse expecting an exact outcome.  Do you know how many prospects you have to see before one says yes?  If your answer is no, how could you possibly figure out with mathematical certainty your income or business growth?  The answer is you can’t.  Blind faith is not the road you want to take when it comes to running your business.  Putting on a blind fold will not give you the results you want.

The only way to double and triple your income on purpose is by a scientific mathematical system.  When you use our “Painless Prospecting” and “Painless Selling” system, you will know how, why and when your increase will come.

Results you can count on, that is the system you want to use. In closing, let me share with you one of the most important lessons you will ever learn in growing your business and income and surviving the endless pitfalls of the marketplace.

“Never Count On A Sale To

Save and Rescue You…If You Do

You Will Meet With Bitter Disappointment” 

Instead, count on daily, massive marketing, prospecting, hard work, proper tools and most importantly the proper system to attract and retain your ideal customers.  You don’t need sales, you need customers and there is a big difference between the two.  Gear up to a big winning week and we will see you tomorrow!

Thank you for posting “Likes” and leaving your positive comments, they are appreciated and for sharing us with all your friends and family.

Don’t forget to take advantage of becoming part of our Exclusive Inner Circle Membership, it’s free but the benefits you get are priceless!

Don and Melinda Boyer

www.donboyerauthor.com