The Hidden Secret to Wealth

Do you realize that money is just a symbol for value?  What you have is your report card of what you give.  Your bank account reflects your value account.  If you watch the actions, mindset and habits of the average person or business that is struggling financially, you will find that they are more interested in making money than they are in producing value.

There is one thing that you cannot do and that is deceive the business market.  The business market only responds to releasing its funds to value.  How do you create value in the market place, your customer, family or for your fellowmen?  I have found four powerful ways.

  1. Dump the Scarcity Mindset

This kind of mindset is the reason people live a life and/or run a business that is based on making money instead of adding or creating value for people.  Thus, they struggle in finances and in every other area of their life that they apply this method.  They do this because of an internal belief (paradigm) that there is not enough for everyone and in order for them to have enough they must somehow win the battle and get yours.

groupbooksRecently I met a very bright young man (in his twenties) who has a young family to support and was making just enough to get by.  I had the opportunity to take him to lunch a couple of times and he really wanted me to mentor and help him.  I gave him a small job for one day, working in my office and offered to pay him $500.00 for the day.  The first thing he asked me was when I would pay him?  Then he asked how long did he have to work?  Then he wanted to know if lunch was included.

It was not that this young man was lazy, nor did he intend to come across like someone walking around in a fog, it was just that he had the mindset of being more interested in what he got verses in what he could give.  Although he has great potential, this type of mindset will keep him locked into poverty and just getting by.

“The great tragedy of life is…

People can have so much but settle for so little”. 

Don Boyer 

I have a family member that he too suffers from this great peril of a scarcity mindset, and like the young man above, does not have two quarters to rub together from his paycheck.  As I observed him the other day as we were eating out, I could not take his rude behavior of not waiting for anyone else to eat, but getting his plate he dives right in, chewing with his mouth open and not caring of his manner.  I slammed my fist on the table and said David (not his real name) “How does it feel being the only person on the planet?”  He looked up at me and said, “I wish I was, that way I could have everything just for me”.  Pathetic but very sad, sad that he lives like this and sad that millions of people operate and run their business and life with this mindset.

If you want to spot a winner, become aware of those you eat out with.  A winner will always pick up the check; a loser will always expect you to pick up the check.  On a good day, a loser may say, “I will get the tip” and then leave a dollar!   You cannot possibly get ahead in life or financially with a scarcity paradigm or mindset.

  1. Be on a Mission

Ask yourself everyday, “How can I bring my customer, marketplace, people, friends, business and family more value?  This is a foundational principle that we run our company and our lives by.  Does this mean you should give away your product or service? Yes, sometimes.  Let me give you an example.  Our mission and purpose is to give people the opportunity to better their lives.  One way that I do that is by giving away a free Mentorship book and a free Mentorship kit.  But, my mission is to help people not waste or throw away money.  So, when people go to my website at www.DonBoyerAuthor.com to get their free book or Mentorship kit, I ask them to pay the small S/H fee.  If someone is not willing to pay the shipping charge to get a free book or kit that thousands have paid full price for, they are not the ones I can help.

When we first launched this offer, I had a friend tell me, “What a great marketing plan”.  I said, “I am not doing this as a marketing plan, I am doing it this way so that I can bring value to those who want to improve themselves and not waste money on those who only want a free ride in life”.

The worst day in a mans life is when he

Expects something for nothing.

                  Thomas Jefferson

When I write about bringing value to people, you do have to use some common sense.  There is a great difference between giving value and wasting money.  My view is, you feed a Jack Ass corn not gold!  Value should be given to those who deserve value (which is most people). Do you know the ones in your life who deserve gold and those that deserve corn?  Your ability to know the difference will be a key factor in your overall success.

  1. Million Dollar Service

Create a plan to give people what I call “Million Dollar Service”.  Model it after the kind of service you receive from an exclusive hotel or high-end restaurant.  Make a list of 5 things you can do for your customers that are above and beyond your call of duty.  Small things can create a big impact.  It is very important that you base those jesters off the foundation of value and caring for people.

Do not use it as a means to dig deeper into their pockets, or a con job of horse doo-doo, but instead as a means to say “Thank You” and “I really appreciate your business”.  In other words, make it true value that comes from the heart of service.

  1. Develop the Trust Factor

This is one of if not the most important thing you must develop if you plan to have long-term success in your business, finances, relationships and life.  People must trust you.  This is a characteristic you cannot fake.  People invest in my services because of one main factor, they trust me.  Trust is something you cannot buy or borrow, it must be earned.  Trust comes from being transparent and honest with people, being a master of what you do, your product or service being the best on the market and you providing unparalleled value.

If you develop the reputation that you cannot be trusted, plan on living like a vagabond in the business world.  Being a person that cannot be trusted to keep your word, commitments or conducting business where you are always ending up with the bigger stick is a sure path to financial and business ruin.  If you cannot trust someone to return a phone call, do you think you can trust them to return value for your money?

The fastest path to cash is to understand, when you increase your value to the market place, you automatically increase your income and profits.  Work on creating value, and the money will take of itself.

And that is the Hidden Secret to Wealth.

  As always, our sincere gratitude to all our faithful readers and followers; it is our greatest desire that this blog inspires and motivates you to achieve your greatest dreams.  We will see you tomorrow and be sure to check out our Free Inner Circle Membership at www.DonBoyerAuthor.com 

P.S. Be sure to keep leaving your positive comments and sharing us with friends and family.

Don and Melinda

You Have Two Choices

Living in Southern California, I am surrounded with businesses every way I look.  Driving to dinner tonight with my wife Melinda we would see building after building with For Lease signs on them.  On many of them it was just a few months ago that they were open for business only to close its door because they could not financially make it. The Journey Movie

It would be very easy to look at this situation and blame it on the economy, but unfortunately it was not the economy that caused them to fail.  Granted, this economy did demand of them (as it does to all of us) to step up to the plate and deliver.  However, they did not have an economy problem, cash flow problem or even a profit problem; they had a Major Marketing Problem.

In this new demanding economy you have two choices;

Be Diligent In Your Marketing

Or

Become Proficient In Begging 

If you learn how to master your marketing and prospecting skills you can Succeed as a professional, business owner, home based business,  sales person, online seller or in Network Marketing.

When Your Marketing Is Correct, Price Does Not Matter 

I was recently reading some information Kyle Wilson had sent me.  In case you do not know who Kyle Wilson is, he was the President of Jim Rhon International and was the driving force of producing the International product line for Jim Rhon up until the time Jim Rhon passed away.

As I was on his site, I went to his product and store page and found out that his fee for a One day coaching session is $10,000 plus first class airfare!  I almost needed smelling salts to keep me from fainting. I jumped and yelled, “I am ripping myself off, I charge way to little for my services…Dang Gum It, My Fee’s Are Going Up!”

My shock was not at his fee, but how many had signed up for it and was paying it!  While the majority of people are crying the blues about how hard business is and the economy is so bad, there are thousands of business people out there in every field raking in the dough because there is No Shortage of People out there who are willing to shell it out!

There is only an over abundance of professionals charging to little!  Let this concept roll around in your skull a few times and see if loosens up some Income Insight.  My good friend and business associate Butch Patrick who played “Eddie Munster” in the 1964 hit series “The Munsters” have a Munsters Memorabilia store where we play the show on a big screen TV.  There is one episode where a character shouts out…

“This town if full of fancy Dews”

(Rich Folks) 

The majority of our professional population have bought into the lies of this economy making people think that everyone is broke and struggling, when in fact this country and world is really…”Full of Fancy Dews”. 

My advice to you is to go back and Rethink Your Fees, and then consider if you are charging to little.  If you think lowering your price is the key to success you are associating with the wrong crowd.  Lowering your fees doesn’t attract ideal customers, it drives them away and instead attracts customers from Hell and they bring the devil along with them!

Remember, you have Two Choices, I highly recommend choosing Master Marketing! 

Don’t forget to join our Exclusive Inner Circle Membership where every month we send you over $300.00 worth of resources and tools Free and Postpaid (we even pay for the shipping!).  Go to www.DonBoyerAuthor.com

As always, thank you for following us and sharing us.

Don and Melinda Boyer

Trying To Build Wealth Backwards…

Growing up I was never what you would call “Mechanically Inclined” and perhaps that is why I never liked reading instructions which is why anything I tried to fix or install never came out right.  Unfortunately, most people, professionals and business owners who seek to create and build wealth go about it backwards and this is why they fail to achieve what they seek to accomplish.

Creating WealthLet me give you an example; most people seek to build a company, develop a product or service and put all their energy, time and money into this phase of the business.  Once they exploit this avenue to the tilt they proudly look up and are

 satisfied that it is the best Gizmo that ever hit planet Earth.  Now, after resources are almost depleted, and everyone is worn down and wore out, they go about in the marketplace to sell it.

Big Mistake.  Most of the time this plan leads to bitter disappointment and failure; it is trying to build wealth backwards.  What is the correct way?  This is what only the few know and are unwilling to share with others.  But I am going to revel it to you here.

The most valuable asset of any company is their “List” of customers, clients, prospects and followers.  The first step in building wealth is not building a company, product or service; it is building a “List” which is composed of three elements.

  1. Build an Audience
  2. Develop a Following
  3. Sell Them Products 

You build your list by Lead Generating Products; better known as Free Informational gifts of reports, books, CD’s and DVD’s.  Once they respond to receive your free offer you begin to feed them with more valueable information and then they will on their own accord start to follow you.

Once they start to follow you and you continue to take care of them by solving their problems, and giving them constant value the next organic thing that happens is that they start buying your product line without resistance. 

No more trying to get people to buy things, begging them to sign up on your opportunity, Hell most of the time the stupid bastards won’t even show up to the meeting after they promised you they would and you are left like a glossy eyed Jack Ass pacing the lobby floor tying to call them which of course goes straight to voice mail.

No more cutting prices down so low that all profit is lost just to get the deal.  No more fear of where your next sale or lead is going to come from.  No more headaches, upset stomach and rectal leakage because you just don’t know how you are going to make ends meet this month!

If I had to start from scratch today and if I had no idea what kind of business I wanted to start or product I wanted to sell I would spend 90 percent of my time building my list by giving things away.  You can sustain a very healthy list for a very long time without ever asking them to purchase anything.  This way you have plenty of time to decide what you want to sell and when you are ready, you will have a house full of guest ready to buy!

Now that my friend, is the correct way to build wealth.  Build a List First and then find out what you want to do! My simple offer to you today is, if you want to build a business or sell more of your existing products and services but just don’t know where to start, let me help you Free of Charge to get started of building your List and then we can figure out what you want to sell.

Just email me today at don@donboyer.org and say, “Help, I need the Rectal Leakage To Stop”…Just kidding, just email and say “I want to Build a List and Grow Rich”! 

Once again, thanks for spending time with us, leaving your positive post and sharing us with your friends.  If you are not part of our Exclusive Inner Circle Membership you have no idea on what you are missing. Join today, its Free. Go to www.DonBoyerAuthor.com to sign up while enrollment is still open.

Don and Melinda

P.S. My wife Melinda says to Excuse us for my vernacular and choice of illustrations, especially the “Rectal Leakage” part!