The Gift…

Every human being on the planet was given a special gift at birth.  For some it was musical, others mechanical, athletics, business, the arts, compassion, visionary, organizational, detail and a host of other ones.  The great journey of life is to discover your gift and make full potential of it.  To find it, develop it and treasure it is one of the great success secrets of life.

sunset and happy manThe important thing to remember is everyone has a gift within and it is designed to use without to benefit one self and others.  The great tragedy of life is the untapped, undiscovered and wasted Gift that lies within.  They say the graveyard is filled with buried treasure because of all the books, ideas, businesses, tools, answers and cures that died with the people who never developed them while they were alive on earth.

What is your gift?  Why are you here on planet earth and what are you meant to contribute?  Everyone has been given a Gift.  The discovery and then the development of your Gift is what makes life fulfilling, exciting, adventurous, and a key factor in bringing monetary wealth into your life.

The other important aspect to be aware of is that most people are multiple gifted, they have been given many gifts and each one must be discovered, developed, nurtured, maintained and put to use.

For me, I enjoying using my gift of helping people turn the “Simple into the Profitable”.  Our world is filled with way to many things that are complicated. When I was growing up you had a house phone with zero options, now our phones are space age and so advanced that it’s spooky!  I did not become a cussing man until I got an Iphone…(Melinda, how do you get this stupid #@%*^@!%^% to work!!!)

You want a simple formula for creating wealth in your life;

“Wealth comes from knowing what others don’t…even the simple things you think others should know but they don’t”. 

“Others are getting paid for knowing things you don’t” (but could and should know). 

A man was at the market and was looking over 2 loaves of bread that were exactly the same, however one had a price of $2.00 and the other was $2.75.  When he asked the clerk what was the difference between the two exact loaves of bread, the clerk paused then said “The loaf that is $2.75 cost more”.   I think this Jack Ass was twin brother to the auto mechanic who went on a call when a friend of mine had his car break down on the road.  The mechanic came out, looked under the hood, pounded on this and pounded on that then closed the hood.  He walked over to my friend who asked “What’s wrong with my car?”  The mechanic looked at him and replied “It’s broke down”.

This is the reason I tell Melinda sometimes, everyone drinks but me and I groupbooksam the one who needs it the most!  It’s Friday so let’s have a little fun with one more of my true but funny stories.  I got an email back yesterday from a member that I was offering a really valuable free gift to.  Now remember, this member got a free membership with lots of great content over the past three months, we also sent him a physical package of books, CD’s DVD’s with a retail value of over $300.00 absolutely Free and Postpaid.  He never sent one penny to our company, and received hundreds of dollars with of products from us at no cost.  Then when I sent an email to our members offering to write an ad copy piece for them for free he sends me an email that says;  “I cancelled my membership three weeks ago and I never got a refund”.  A Refund!  A refund on what???  Is this guy smoking his crusty shorts while watching porno flicks?

I am mailing this guy the biggest “Jack Ass Trophy” I can find because he just won the Biggest Jack Ass of 2013 Award.

Can someone give me a break around here and throw me a bone or Blue Moon!

Well that wraps it up for today, thanks for sharing a laugh with us, find your gift and bring it to the world.

My Best,

Don and Melinda Boyer

 

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“The e-book Phenomena” How to turn your e-Book into a Financial Fortune!

The only way to earn more money is by creating more new customers.  This is a very easy equation to understand, the hard part is how to apply it or implement it.  As the creator and publisher of the Power of Mentorship groupbooksbook series, which now has 24 titles, have sold more than 200,000 copies worldwide and can be found on Barnes and Noble.com, and Amazon.com I completely understand the traditional methods and reasons of writing and publishing a book.

However the most important thing I have learned from this publishing business is something I learned 15 years ago that I just happened to stumble upon that allowed me to sell a million dollars worth of products in a single year!  What was that secret?  “You make more money by giving things away instead of trying to sell them”.

15 years ago when I was running my consulting firm I had a habit of giving away books by motivational speakers to my prospective clients and to my clients not as a marketing tool, but because I knew they would enjoy them.  As a result of giving those books away I sold more than a million dollars worth of business that year mostly from referrals of people I gave books to.   Back then it never dawned on me that those books were a great marketing tool, nevertheless, it brought those results.

Even today, I make more money (and our co-authors do too) by giving away books than I do by selling them.  I have made thousands of dollars selling books, but hundreds of thousands of dollars in new business and customers by giving them away!

The fastest path to cash, more income, new business and customers is by “Attracting Them” not “Prospecting for Them”.  Here is a well-kept secret by every millionaire business person; “The way to get people to take something out of their pockets (money) is to First put something (value) into them”.

Now let’s face it, giving away free printed books can be costly up front, however, giving away an e-book cost nothing and can be as effective as giving away a hard copy of a book.  I create thousands of dollars and entire list of new customers by giving away e-books. Giving away e-books creates value, goodwill and appreciation among those you give them too.

“Giving away a quality e-book is the most cost-effective way to create more business and income on the Planet”.

But beware; not all e-books are equal!  Many people give away books that are public domain and although many of them are very good, most people have them or read them before, therefore it diminishes the “value factor” of them.  But when are giving your prospects and clients an e-book that have chapters by some of the most powerful leaders of the 21st Century, plus you positioning your self as an “Expert” by writing a chapter in this book, how much value do you think that you create for them?

The Art of Living WellYou can use the book as a lead generator, marketing tool, give away product or sell it on your website.  Giving an e-book away that will not only help many people, but help you create thousands of dollars in new business and customers.

Therefore, if you want to position yourself ahead of the financial crunch 96 percent of all business industries are feeling, you must do something that 96 percent of professional don’t have and that is the advantage of being a published author and using the that book as one of the most powerful marketing tool in business.

If you would like to learn how to get published in a bestselling book in 30 days or less, send me an email and I will send you the “Insiders Secret To Getting Published” free of charge.

Thank you for once again visiting our daily blog and bringing us into the homes of your friends and family and leaving your positive comments. Don’t forget to hit the Follow Us button, I promise we only post once a day and will never bug you with multiple posts!  If you want more of us…It’s going to cost you some Money! (Just kidding, Melinda got mad at me for writing that, but at least I did not cuss).

Don and Melinda Boyer

The Pressure of Money… It’s not what you think it is.

97 percent of people who hear the phrase “Money Pressure” would equate that to financial shortage, financial challenge, and debt, lack and money worries.  However, the pressure of money has nothing to do with the shortage of money but the abundance of money.

Right now, you are surrounded with “money pressure” and if you understand what that means it could make you wealthy beyond your wildest dreams.  Let me explain:

A maple tree is full of sap syrup running inside its tree trunk.  In fact the tree is completely jammed pack full of maple syrup and it’s under a tremendous amount of force and pressure.  All that is needed to release the syrup is to create a “tap” into the tree and by nature of the pressure inside the tree; the maple syrup comes “gushing” out in abundance!

Your “tap” is your business and service.  Learn how to improve, expand and upgrade your marketing, your exposure, and your service which in turn creates many “taps” into the money tree and by way of the pressure of economics, money will begin to flow out to you in abundance.

The only reason there seems to be a sluggish economy is not due to a lack of business or money, but a lack of “taps”.  Money is still here on planet earth, millions of dollars are under pressure to burst out your way, and all it takes is to plug in your “tap” and let the money flow.  I promise you, if you do this, you will stand there and say, “What harsh economy”?

If you want to know a big “Tap” you can tap into here it is…

Digital Downloads

The Next Trillion Dollar Industry

 Over the past few years the self help industry has not been sluggish because of it’s content, or lack of interest from the marketplace or even as some have said from “information overload”.  It has been on the decline because of its current format in meeting the demands of cultural change.  We are now living in a very peculiar time in history, where technology is no longer an interesting subject, but a life driven system known as “marketplace culture”.   For instance, how did we ever do business without computers, cell phones, emails and the internet?  To think that these tools were not available to the average business 25 years ago seems to be, well unthinkable!

However, these technologies are no longer for the elite few, but for the ordinary masses which now has become cultural standard, which simply means this system of technology has become our lifestyle.   Being part of the baby boomer generation, I did not grow up with internet technology, and although I am proficient enough to function in this technology the fact remains that my 4 year old granddaughter knows how to navigate my iPhone games better than me!  The self help industry as we now know it today has a little over a 100 year history.  Not much has changed in the way of its message and teachings for they are founded on unchangeable principles.  However, the format they have been brought to the public has drastically changed over the last 100 years.

1910 through 1950 the self help industry was booming through the format of printed books.  That era gave us the classics that we are still buying today like “As a man thinketh”, “Think and Grow Rich” and the “Science of Getting Rich” just to name a few.  Then the movement started losing momentum in the marketplace and went on a massive decline.

In the 70’s and 80’s it was revived with a renewed fever by using the format of live seminars and meetings.  Professional speakers like Jim Rohn, Charlie “Tremendous” Jones, Zig Ziglar and many others would pack out a 10,000 seat auditorium across the nation.  The self help success industry was once again in the mainstream spot light.  But as the cultural demand changed, so did the need for the delivery format.  So once again as the marketplace format shifted, the industry started to decline.

Once the 1990’s came into play, the self help success industry become alive and mainstream once again through the media of audios.  As technology progressed and the demand on our time continued to grow, less and less people were willing to pack out auditoriums and used their travel time to turn their car and commute time into a ‘learning university on wheels” by way of audio programs.  This format was extremely effective throughout the 90’s and even well into the 21st Century.

However, the industry took on a massive renewal revival in 2006 with the mega smash hit film “the Secret” produced by Rhonda Burns. For many known and unknown reasons the film swept the globe and went viral.  Many people had high hopes for the film project, but nobody expected it to become the phenomena that it did.  This gave the industry a huge boost and mass appeal and once again the flames of the personal growth industry was burning only this time brighter than they shone for the past 100 years.  This also put the self help industry in a new format that nobody was really expecting, and that was in a movie format.  A film that was a unique blend of being a documentary coupled with a storyline, showcasing the top experts in the field of personal development.  International experts like Bob Proctor, Marie Diamond, James Ray and many others.  Once the Secret was released, the personal growth industry took off the path to fill the marketplace demand of bringing the message of success through movies.

This however created two major problems;

  1. No body in the personal growth industry had any real experience in this movie format, and frankly had no idea what they were doing.  But not knowing what you are doing has never stopped any real success expert.  So we just jumped in and started filling the need.
  1. The “Secret” was such a phenomenal hit, and did create a magnificent film that it was very hard and expensive to follow.

Although motivational movies are fun to do and we have personally produced four of them ourselves, (you can view the trailers at www.EmbracetheJourney.net) there is a new kid on the block, which is not a fad, but a global phenomena that is here to stay that I call the “E-book Phenomena”.  I have been predicting and preparing for this global trend since 2006 when we were one of the first publishing companies to convert our printed books into an e-book format and market them.  Of course, back then, there were was no real market for them, and there was no such thing as e-book readers on the market yet.  However,  I seen the day approaching.  That day is now here and taking the market by storm.  In fact, the front cover of a recent Bloomberg Business-Week magazine has the caption “Amazon wants to burn the (printed) book business”.

That reality is not good news for traditional book publishers; however it has opened an unlimited “Gold Mine” for speakers, coaches, and entrepreneurs to partake in the greatest marketing and business tool ever created, “The published book” If you are going to survive and excel in this current harsh economy, you will want to take advantage of this global trend. Becoming a published author has now become accessible to every professional on the planet.  So I urge you to stake your “claim” in this “Trillion Dollar Industry” of digital downloads.

As always, thank you for posting your comments and sharing us with all your friends and family.  Make sure you join our Exclusive Inner Circle Membership at www.DonBoyerAuthor.com Its Free!

Don and Melinda