Marketing and Sales Is A Science

There are not too many people that would deny we are in the midst of a very tough economy.  While this is true and no one would deny it (except some government politicians) this becomes extremely deceiving to the business person and professional because it’s easy to blame the economy as the source of failure or financial problems.

But the truth of the matter is, as hard as this reality is, the bad economy is not to blame for business or financial failure.  The economy has no more of a negative effect on business as it has on affecting the rising of the Sun or the Tide of the Ocean.  The rising of the Sun and the Tide of the Ocean are based on science not economy, and it takes no genius to understand this. However, what is not so easy to see or understand is that business and its life blood sales are based on science and not the economy as well.

Success in business and finances is founded upon set principals that brig about predictable results.  If you take the right actions you will create the right results, it is as simple as that.  When you take daily, massive, consistent, relentless action using the proper system to your target market, the end result will be a constant flow of new customers and sales.  Money does not disappear, it simply moves which requires constant marketing action on your part.

Show me any business that is failing, and all though there will be many contributing factors to the cause, if you look close enough and hard enough you will find some where in the mix was the wrong system of marketing and sales.

If you want to be guaranteed to succeed in your business or career with predictable results in any type of economy, your daily check list must contain these three elements.

  1. A system to attract new customersMillionaire Speakers Marketing
  2. A system to retain customers
  3. A system to sale (provide) products or services 

If these three elements are your top daily priority you will be able to predict your income, and business growth with precise exactitude.  The problem is far to many people go about their business with out any exact plan but hoping and even worse expecting an exact outcome.  Do you know how many prospects you have to see before one says yes?  If your answer is no, how could you possibly figure out with mathematical certainty your income or business growth?  The answer is you can’t.  Blind faith is not the road you want to take when it comes to running your business.  Putting on a blind fold will not give you the results you want.

The only way to double and triple your income on purpose is by a scientific mathematical system.  When you use our “Painless Prospecting” and “Painless Selling” system, you will know how, why and when your increase will come.

Results you can count on, that is the system you want to use. In closing, let me share with you one of the most important lessons you will ever learn in growing your business and income and surviving the endless pitfalls of the marketplace.

“Never Count On A Sale To

Save and Rescue You…If You Do

You Will Meet With Bitter Disappointment” 

Instead, count on daily, massive marketing, prospecting, hard work, proper tools and most importantly the proper system to attract and retain your ideal customers.  You don’t need sales, you need customers and there is a big difference between the two.  Gear up to a big winning week and we will see you tomorrow!

Thank you for posting “Likes” and leaving your positive comments, they are appreciated and for sharing us with all your friends and family.

Don’t forget to take advantage of becoming part of our Exclusive Inner Circle Membership, it’s free but the benefits you get are priceless!

Don and Melinda Boyer

www.donboyerauthor.com

Beating Up the Bully “NO” And his twin brother Rejection

I does not matter how long you been in sales, how good your closing track record is or the kind of front you put on, getting a No to your offer and getting your offer rejected stings.  Now, there are all different kinds of ways people say NO.  Never hear from them again, a polite No thank you (rare), No, No Way, Hell NO, or Get Out!

“This is simply part of the sales profession” says the beer belly, balding sales manager who sits on his rear end at his desk shoving food in his pie hole.  This may be true to some degree, but it does nothing to easy the pain of getting a No, even a soft No still hurts.  To make life worse than having to deal with Mr. Fuzz Brain the sales manager is the fact that “NO” and his twin brother “Rejection” are Bullies.

“NO” will bully and intimidate you and make you want to quit. Its job is to rob you of your self worth, self esteem, self confidence, drive, desire, dreams, determination, courage, faith, hope, income, health and peace.  The darn bully who is Satan himself will even rob you of your family and job!

The “NO” and “Rejection” Bullies are relentless, ruthless, aggressive, combative and darn right ugly and mean.  Just like any Bully in real life, their number one job is to…

“Make Your Life A Living Hell” 

There is only one way to beat up a Bully; Stand up to him and kick his rear-end, even if you have to use a stick and rocks (that is what I used in grade school on bullies who tried to pick on me).  It is time to stop letting the “NO” and “Rejection” Bullies rob you blind and intimidate you.  It is time to join me on the revolution to reverse things and “Beat Up the Bully of “NO” and his twin brother “Rejection”.

Finding Your PassionIf you were in the jungle and King Kong was after you, would you shoot him in the butt with a BB gun and think the mighty giant will leave you alone?  Yet millions of professionals go into the jungle of business everyday and face the King Kong of “NO”’ and only fire back a BB pellet.   You have to shoot King Kong “NO” in the butt with an atomic bomb before he goes down.

So, here are 5 ways to Beat Up The Bullies “NO” and “Rejection”.

  1. Change Your Mindset.  Imagine in your mind as you prospect you are attempting to eliminate all the old work horses in your business stall of quality race horses and you send out a message to the marketplace that says;  “Will all the Jack Asses Please Say No To My Offer!”  Then when a NO or Rejection comes your way, just see in your mind a smiling Giant Jack Ass Standing There saying “That’s Me!”
  2. Change Your Attitude!  A few years ago, I was invited to be in the movie “Go For No” where they interviewed top International leaders on how they dealt with rejection and the word “NO” in the business world.  The main theme of the movie was to change your attitude on the subject of getting a “NO” by realizing that after all is said and done, the very core principals of getting to a “Yes” is going through a lot of “NO” and rejections.  If you know that you have to get so many people to say “NO” before you get a “Yes” then you start to welcome every “NO” with the expectation that you are that much closer to getting your “Yes”.  
  1. Decide Up Front how many times do you have to hear “NO” before you give up and quit.  If you do not decide right up front everyday on every project the number of times you have to get a “NO” in order for you to give up, it will not take many.  For the professional it may be 8-20, for the rookie maybe 4 and for the average less then one, sometimes just a look it will do it!  However, if you post a giant sign on your desk or wall that says “It Will Take Me To Hear NO 10,000 Times Before I Quit” then when “No” or “Rejection” 10, 15, 30, or 50, comes your way it is no big deal in comparison to the number it will take for you to throw in the towel.  So, when the 50th “NO” comes across your desk you just say, “No big deal, I still have 9,950 to go before I quit” 
  1. Use The Right Tools.  One of the most important aspects of success in any trade is the tools you use.  Using the right tool for the right job creates the right results. On the other hand, using the wrong tools for the wrong job creates the wrong results. We all know this intellectually but why we have a hard time applying that to our business is still a mystery to me. 
  1. Use The Right Marketing System.  If I would have to narrow down the most important aspect of business, without hesitation and question I would say it would be having the proper marketing system in place to attract and retain customers.  New business is the life blood of any business.  Here is something I suggest you print and see everyday of your business life… 

No Business or Professional Fails

Because Of A Bad Economy 

There is only one of three reasons a business or professional fails in business.

  1. Using the wrong marketing system to attract and retain customers
  2. Not using the right marketing system to attract and retain customers
  3. Using no marketing system to attract and retain customers 

In closing today, make sure you make up your mind to declare War on the Bullies of “NO” and his twin evil brother “Rejection”

Here is the wisdom that will double and triple your income.  “Your business is not designed to make you money; your business is designed to make you Wealthy”. When you get that, your financial troubles will forever be over.

Thank you for continually reading our daily post and keep on passing us on to your friends and family.  See you tomorrow and make sure you take advantage of our Free Exclusive Inner Circle Membership group while enrollment is still available.

http://www.donboyerauthor.com/membership.html

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“It Doesn’t Make Any Sense”

My older brother Charlie has a saying that drives me and everyone else crazy.  Every time something does not seem logical to him (which is about a thousand times a day) he shouts out, “It doesn’t make any sense”!  Even though his constant statement is as annoying as missing front teeth while eating corn on the cob, it give us a good insight to success and failure in business.

The world of business and the marketplace is a very unique, dynamic to work and serve in because it defies logic and common sense.  However the oxymoron is that although it defies common sense and logic it operates on set principals. If you know, understand and operate on these set principals you will succeed famously, if however you do not know these business laws no matter how integrity based, quality driven your product or service is, you will meet with bitter disappointment.  Let me give you an example.  We offer a very high quality Exclusive Inner Circle Membership free of charge where we send every month free of charge and postpaid (we even pay for the shipping) over $300.00 worth of materials, DVD’s, CD’s and books on the most cutting edge marketing and sales material available on the market to our members.

Now logic and common sense would say anyone with one eye and half a brain would jump on this free offer faster than ants on sugar. Someone would have to be crazy not to take advantage of this kind of offer, right?  I mean please, nobody is that stupid to say no to that kind of offer…right?  Now if we based this free service on that logic and common sense we would have failed miserably. But because business does not operate on logic and common sense but on principals we know that as incredible as this free offer is, only 7 out of every 100 would take advantage of our offer. Then 3 out of those 7 would ask us to stop sending the free package after 90 days because they did not have time to study and use the material.

Someone who does not understand the principal of business and only operates in logic and common sense would ask; “What is the catch? How could you possibly afford to give away $300.00 worth of materials every month and even pay for the shipping?” Or as my brother Charlie would say; “It Doesn’t Make Any Sense”.  The answer is simple.  Only about four percent of all those who say they want to double and triple their income are willing to do the necessary actions to make that a reality.

chriswisebookTherefore logically, we could not afford to offer this free service if business was based on that which is logical, but we do it successfully because business is based on principals.  Can you see the difference?  Is this starting to make sense for you?   Here is another true example.  Many professionals and business people operate their business on high alert to extract money from the marketplace, better known as the customer and then proceed to provide service and products. That is just pure logic and common sense, right?  The problem is, logic and common sense will not fill your wallet with money but instead empty it.

Business principals dictate that in order to get we must first give, before we make a withdrawal we must first make deposits.  This is why our system of giving away high quality products of e-books, printed books, DVD’s, CD’s, and memberships work so effectively in growing our business, customer and client base as well as our income.

If you want to succeed in business you must learn the laws and language of business and realize business does not operate on the premise of logic and common sense. And because of this fact, we see the most talented, high potential, extremely gifted people fail simply because they base what they do on logic and not principals.

In closing let me share with you 5 things to double and triple your income.

  1. Raise your Prices by 20 percent and raise your value and service to your customers and the marketplace by 95 percent. 
  1. Get Rid of nasty, caustic people in your life even if they are big customers, important vendors or long time friends.  These people do not make you money, they take money from you. Listen if you want hemorrhoids the size of balloons, and bleeding ulcers keep dealing with caustic people…you will get there sooner than later. 
  1. Work Harder but smarter.  Don’t torture yourself (and everyone else around you) cold calling, pressure selling, and stress, but instead use our system of “Painless Prospecting” and Painless Selling”.  You will be far more effective, far less stressful and be far more successful. 
  1. Be a Nice Person.  Hey I get it, with all the daily stress in life, dealing with people and all their issues, financial pressures, being an “A” personality and having a pet at home that farts, it is darn hard to be a nice person all the time.  But I have found that having a pocket full of money is the fastest pathway to being a Nice Person!  So the moral of this tip?  Double and triple your income…and for the pet with bad manners, try changing their diet. I think that is what Kramer did with his horse Rusty that ate all those beans. 
  1. Become a Co-Author in our upcoming Power of Mentorship book.  It’s the easiest, fastest and most profitable way to start yourself on the path to a double and triple income increase. 

As always, thank you for referring all your friends, family, contacts to our blog.  Make sure you become one of the top 4 percent who reach their financial goals and join our Exclusive Inner Circle Membership today before we close enrollment. http://www.donboyerauthor.com/membership.html 

O-la until ma•ña•na (tomorrow)

P.S. If you are ever in a store and hear someone shout out “It Doesn’t Make Any Sense” ask him if his name is Charlie?  It just might be my brother!