Inner Meaning of Success

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The true inner meaning of success is to be successful in the enterprise of living.  Jim Rohn said “Be a serious student of life and business”.  The first and foremost key to success is finding out what you love to do and then get on doing it.  Many people find themselves at a place where they have no clue what they love to do or even want to do.

If that is your lot, pray this prayer until the answer comes (and come it will if you follow this prayer/affirmation). “The Infinite Intelligence of my subconscious mind revels to me my true place in life” 

When you love what you do you cease from your labor and enter into the joy of play.  That does not mean you won’t get tired, or need time to rest or even some diversion.  As a child we played many outdoor games that we loved and we were oblivious to time, space, and heat or cold.  We were just having fun, but a time finally came when we got tired and it was time to rest and go home.  But as soon as that rest period was over, we shot out of the house like a bullet, playing outside with vigor, enthusiasm, gust and excitement once again because we loved what we were doing.

As adults nothing has changed except the game has changed and rewards of winning are higher in the form of financial freedom!  As children we all excelled at different games. Some are good at baseball, some at football while others are great at basketball.  As a child I was great at baseball but horrible at basketball therefore I spent 5 years playing baseball and two weeks playing basketball.  In baseball I was an All-Star player in basketball I was a bench warmer.  I had the joy of my life playing baseball and downright misery trying to play basketball. As a kid I was smart enough to dump what I hated and indulge in what I loved.  Let’s take this same approach as adults.  You will make more money doing what you love and less money doing what you hate.  The choice comes down to doing what you love and earning more or doing what you hate and earning less!

Don and Melinda Boyer

“It is my sincere prayer that something I write or something I say unlocks the greatness within you”.  I am asking you to let our team help you create financial freedom in your life through our 1 Year Mentorship Program.  Together we can get it done…I Guarantee it! For information about our Mentorship program email us and we will send you our “Money Magnet” audio that gives you the details.

www.DonBoyerAuthor.com

How strong are your Leadership Skills?

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How strong are your leadership skills?  Poor leadership and weak standards create unhealthy teams that produce failing results.  Success is your responsibility.  You must develop and hone your leadership skills in order to create productive teams that produce superior results. In today’s world of business, teams are not composed of just employees for the majority of small business owners have no employees but compose their enterprises through outsourcing, vendors, sub-contractors and joint venture partners. These venues are what create your teams.

The first goal of leadership is know your direction-where you want to go, want you want to have and what you want to create.

Then you must communicate effectively and clearly to your team your boundaries, expectations, and rewards of all team players.

After that you must commit to adherence to your core principals and plans while maintaining room for flexibility.  And then last but certainly not least, you must chose the right team players.  Here are the rules: “Be quick to fire and slow to Hire”.

Never be afraid to eliminate the wrong person from your team and never be afraid to give ample opportunity to the right person on your team.  Both of these methods will help you earn a million dollar annual income.

Don and Melinda Boyer

www.DonBoyerAuthor.com

“Inner Contentment”

Loving your Spouce

“Inner Contentment” is the root of all the things we desire in life.  The only reason we desire financial independence, extraordinary relationships and complete health is because we believe those things will bring about that “Inner Contentment” that our soul seeks and craves but for most people their conscience mind is completely oblivious to this fact.  And the truth of the matter is many of those things do in fact bring about the contentment and happiness we seek, at least for a while.

Does that mean we cannot have “Inner Contentment” while we seek to acquire or manifest the things we desire? No of course not, in fact the real secret is that we can obtain that “Inner Contentment” while we seek those things, and if we learn how to obtain it before actually having those things in the physical realm, that Inner Contentment will carry over when they do show up and continue to stay long after those material things have passed away from our life.

The “Secret to Life” is what I will be teaching about in our 2014 Boot Camp.  This is an exclusive event that will be by invite only, I hope you make plans to part of this life changing event.

You can have what you desire, be who you want to become and do whatever you want if you simply take the time to learn how life really works…and it works by divine immutable laws.  If you are not bursting with faith, excitement, hope and concrete plans to make 2014 the most magnificent year of your life you and I need to talk!  Forgive all things you were not happy with in 2013 and say a prayer of gratitude for all the things you were able to accomplish and make it through this year.

Don and Melinda Boyer

PS:  Be sure to look for updates at www.donboyerauthor.com

Just Give It A Try…

As a child (and somewhat as an adult) to say I was (am) a picky eater would be a massive understatement. No matter how hard my mom would try, or how fierce her warnings were, she had one heck of a time trying to get me to eat anything new.  Her famous words were “Just Give It A Try”.  My famous reply was “I don’t like it”.  “How do you know you don’t like it?” she would ask me, in which I would say, “It looks funny and smells bad”.

Age 10 running from my moms new dish.

Age 10 running from my moms new dish.

Every time she came after me with a new dish I would take off running like a rabbit that just got shot in the ass with a pellet! 

The entire goal of all marketing is just to get your target market to “Taste” your product or service.  As human beings in the 21st Century our internal anti-purchasing systems are so well honed due to the over extensive offers and selling propositions that flood us everyday.  Without thinking, whenever we are exposed to a product or service everything in our brain begins to fire off signals to reject, refuse, ignore, stay away from and run that it automatically overrides our conscience decision and power of choice.

Most do not realize this process is happening to them, but as it happens it blinds us many times to the very thing we need and even desperately desire.  This is the reason many salespeople, professionals and business owners are failing to make more sales and acquire more customers.

Your marketing goal is just to get people to “Try” you on for size, take a test run, and experience a sample.  No obligation, no strings attached, no commitment, no pressure just a simple experience to see if What We Have is What You Want. 

In fact, if you took just that one phase and thought and used it as a marketing tool you could double and triple your selling rate.  And as my gift to you today here is a copy of a marketing letter/email that I wrote that you can use free of charge.  I am paid thousands of dollars to write ad copy like this but this one is on me.  This marketing tool can be used for prospects to both a warm and cold market and used in any media format.

“Our Goal Is Simple…just to see if what we have is what you Want!”

Dear Jim,

In today’s competitive market it seems everyone has the answer to your problems, but the fact of the matter is there is no one magic bullet that fits and solves every problem, not even our product line and service.  That’s why our method of operation is simple, just allow you to test drive and experience our product line with no strings attached, no commitments, no selling pressure, no fake promises and no cost.

The bottom line lets just see if what we have is “What you Want” it’s just that simple.  If it is, we both win, if is not, we still both win because we found out what you did not want and laid the foundation of building a future business resource relationship where I refer anyone I meet in your field to you as I trust you do the same for me.  My company as well as I personally looks to build relationships, solve problems and make friends, not sell products!

Give us a test drive, try a sample, try it on, either way I promise you in the end you will be glad you did.  Call me today at….

Ok, that is a very short but powerful marketing piece you can adapt and tweak to fit any kind of business or service.  Using this format allows you to do these 5 powerful things:

  1. It gets your foot in the door in a non intrusive manner
  2. It starts the relationship cycle
  3. It sets you apart from your competition
  4. It cuts through the chase to identify if this is your ideal customer
  5. It puts you in control of the sale 

Take a look at your marketing plan and system and then look at your bank account, I promise you they are both the result of each other.  If you want a better bank account you need a better marketing plan!

Special Note: Relax…When you see my offers they are designed to give you the essential tools and resources you need to help you achieve everything you desire.  Here is where the “Relax” part comes in.  You will only respond to our offers when the “Timing” is perfect for you and not a moment sooner…I Guarantee It! 

When someone does not respond to an offer it is simply because the “timing” is not right for them, and when they do respond it’s because the “timing” is perfect for them and both situations are a good thing! So relax and feel safe reading our resource offers, it’s not about selling its all about timing and you are in control of that not me.

This Week’s Featured DVD:  “Think Like A Millionaire”. Yours Free when you order any product at www.donboyerauthor.com Offer ends Friday June 21, 2013 (all products shipped Free).

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money-making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership www.donboyerauthor.com

Don and Melinda Boyer

The Worst Sentence You Could Utter…

There are many mistakes we can make in business and recover from, working with the wrong people, selling the wrong product, selling the right product to the wrong market, working too little, partying too much and the list goes on and on but despite them all, we usually can recover from them.

Book PostcardHowever, there is one sentence that if you speak will eventually destroy your business without remedy. If you ever say this sentence your business and income are doomed.  Here is the business death sentence…

“I don’t have time, I can’t afford, I don’t know how to market and promote my business” 

Let those words come out of your mouth and your business boat will sink like a heavy rock.  The number one thing you must do to keep your business and income alive is become extremely proficient at marketing; email marketing, direct marketing, advertising marketing, word of mouth marketing and every other type of marketing media is available to you.

Millionaire Speakers MarketingPeople often ask me what is the real secret to my success is and I will confess it boils down to this.  I have mastered the art and system of turning an offer into a lead, then turning that lead into a paycheck.  This sounds so easy and simplistic, but it has taken me over 20 years, a lot of hard committed work, and a million dollars to perfect it into predictable wealth system.

Here is how I work it daily, my “Modis Operendi” (Method of Operation).  I arise at 5:00 am to study and read for an hour.  At 6:00 am I am on my computer doing my email marketing until 8:00 am.  From 8:00 am to 9:00 am I eat and shower and get ready for my 12 hour work day which usually ends about 9:00-9:30 pm.

Our sales staff comes in at 9:00 am and their entire day is focused on marketing, sending out 200 e-books to our target market.

Out of every aspect of our business, as you can see, Marketing plays the number one roll and priority in our company.  Marketing includes our lead generating products, email marketing, direct mail, weekly ezines, in person presentations, seminars, e-books, social media, daily blog, cold market prospecting, website marketing, warm market prospecting, membership training, email teaching and direct phone call follow ups.

You can eliminate your fear of lack of sales when you focus your time on becoming proficient at marketing, and that only requires you to follow a set system like our turn key Painless Prospecting and Selling System.

I specialize on teaching professionals on “Turning Complete Strangers Into Paying Customers”.  Here are some key points when it comes to marketing.

  1. Marketing is not about sales it’s about building a relationship.  If you cannot get someone to say yes when you ask them to dance, chances are very low that you will get a date with that person, let alone marry them!  I had a good friend that would go up to women in a nightclub and instead of asking them to dance he would say, “Want to go outside a make out?”  Needless to say, he always went home alone and disappointed.  Now before you criticize good old Pete for his stupid method of picking up chicks, take a look at how you approach prospects. Are you inviting them to dance or jump into bed with you on the first call? 
  1. Marketing is a method of business not an event. An event happens sporadically which how most approach their marketing efforts, but effective, profitable and enjoyable marketing is the method you conduct your business.  It is like a diet, they do not work because it’s a method of losing weight, instead of a lifestyle to keep the weight off. 

You can make a lot of bad choices in business, but make sure you never utter the sentence which has no cure… “I don’t have time, I can’t afford, I don’t know how to market and promote my business”

Hey, this is Don and Melinda Boyer saying thanks so much for taking the time to visit with us today.  Appreciate all your efforts of leaving your post and comments, sharing us with your social media groups and let me encourage you to give our Free Exclusive Inner Circle Membership a try.  We have a $300.00 package we will send to you Free and Postpaid.  Sign up at www.DonBoyerAuthor.com

Don’t Worry About Sales…

In the world of business and Entrepreneurship sales are the most vital ingredients of any company, for without sales the organization ceases to exist.  With all this pressure on a business, it is not unusual that everyone from the President to the Sales rep fight a constant battle of worry over sales so much that they walk around looking like they are wearing extra small underwear!  However, the key to Sales Success in not to worry about sales, but to focus on massive, constant, and daily prospecting and marketing activity.

If you focus on activity, sales will be the natural end result.  Double and triple your daily activity and sales will start showing up on their own.

Faith and Action

More people have become bitter and disillusioned, and extremely disappointed because they sought to reach their business and financial dreams with faith and belief alone.  But faith is not the absent of action, rather it is the Reason for action.  The Bible states that “Faith without Works (action) is Dead”.  Meaning, if you do not add action to your faith the results you are looking and hoping for will not come to pass.

You have to have a reason to believe you are going to get a harvest.  When you market and prospect everyday, you are like a farmer planting seed in the ground.  As long as the farmer plants seed in the ground, he has every Reason to believe and expect that he is going to get a harvest.  In other words his faith has substance.

Show me any professional entrepreneur or business that does not put prospecting and marketing as their top priority and I will show you a business that is or headed straight to financial problems.

On the other hand, no matter how severe a business is in trouble, it has a very high rate of survival and turning things around if it will revamp and restructure their marketing plan and system.

When people come to me and ask me what they need to do to make their business successful or get it out of financial trouble, my answer is the same.  In fact it is the same answer I give to successful business owners or professionals who want to become more successful.  Here is the plan I give them.  Stop trying to Sell Products and…

  1. Create An Audience by using lead generation products. 
  1. Develop a Following by giving them high value information and solving their problems. 
  1. Create an atmosphere of buying instead of an atmosphere of selling. 

Success and business solutions are quite simple, but we have been conditioned and trained to complicate things and make things far more difficult than they need to be.

Here is one thing to always remember;

Hard and Difficult Problems

Don’t Always Require Complicated Solutions

It is amazing how little hinges can swing open big heavy doors!  The same is true in life and business.  Whatever financial goals you or your business wants to achieve, the solution is very simple to implement.  Now, I did not say it was without effort, but it is something any average person can do.

What is the first step?  It is so simple and easy yet if I showed you the actual results of the number of people who actually take this simple step to achieve their goals was, it would blow a hole in your shorts the size of the Grand Canyon!

What is the first step?  Simply email me what you want and I will send back free of charge a plan how to get it.  How hard is that?

In closing today, I would like to it put it to you this way…

“It’s Not Faith and Action, It’s

Really Faith In Action That Produces

Success!” 

Thank you to all our faithful and loyal readers and followers.  We so appreciate your positive comments and feel honored and privileged that you value this blog so much that you share it with your friends and family.  I think this is why Melinda is always on my Butt about cleaning up my vernacular and colorful illustrations! Every time I write she says, “Now don’t use cuss words today”.  I say “I won’t” (but I lie and usually do!).

We love and appreciate all of you, and for all those who have not signed up yet to our Free Exclusive Inner Circle Membership will you please get off your Ass and just do it! (dang, I almost made it today without cussing!)

Go to www.DonBoyerAuthor.com and sign up today!

Predictable Wealth

If we are not careful it is very easy to fall into the illusional trap of believing that money, and wealth, even cash flow is evasive and unpredictable.  And for many professionals and business owners it absolutely is.  However, it is not because Wealth is unpredictable, but it’s because people have never learned the set principles that govern wealth and how to master them to such a way that wealth becomes as predictable as the morning Sun.

I have the utmost respect for all my teachers and Mentors who taught me the life skills of the Law of Attraction and I am a hundred percent believer in this Law of Life and use and promote this principle myself.  However, stating that, I have seen a lot of people who did not understand the complete Law of Attraction and thus become bitterly disappointed and frustrated because they did not obtain the results they were seeking.

law of attractionWhen it comes to using the Law of Attraction I think Brian Tracy has been a shinning beacon of light in this matter, to help us all learn and understand the proper use of this dynamic law.  You see, many people have this thought pattern that the Law of Attraction eliminates the Law of Hard Work.  The Truth of the Matter, like Brian teaches, Hard Work actually activates the Law of Attraction.

Here is what I have learned and experienced about the Law of Attraction and the Law of Hard Work…

The Harder I Work The More

The Law of Attraction Seems To Work

To Produce Miracles 

It is the law of hard work, and massive activity that produces the miracle process of prosperity, cash flow, customer retention, business growth and “Predictable Wealth”. 

Here is a little exercise for the 3 percent group (the 97 percent group of the masses will just look at this exercise, scratch their ass and continue to wonder why they are broke)

Write down you goal that you want to earn every Month.

Now, write down your current marketing plan you are using to grow your business and sales and compare them to your monthly income goal and ask yourself if the marketing plan you are using right now is going to get you that monthly income goal?

This business and financial acid test is the beginning process to get you to start using the principles of Predictable Wealth.  If we ever hope to achieve financial independence the first person we must stop lying to about our circumstances is to ourselves!  There is nothing worse than not knowing or being able to depend on a constant predictable cash flow or monthly income, but that problem is easily resolved by having a proper marketing plan in place.

If you are an Entrepreneur, business owner, professional, salesperson, part-time business owner, coach, speaker, network marketer, or have an on-line business, you can Predict your Wealth by looking at your marketing system, which is simply the method you use to obtain and retain customers and clients.

If you do not have a solid, proven Marketing Plan and System in place that you are using everyday to increase your customer base and sales, the “Grim Reaper” of business failure is hot on your trail and it will only be a matter of time before he catches you and does things to you that would not be done to a farm animal!

Whenever I speak to professionals and business people, I ask them “what is their marketing plan to attract new customers and increase sales on a monthly basis is’.  The majority it’s sad to report have nothing solid in place, as they scramble to hide, get around or dodge the question, I see this big sign stamped on their forehead “Business Death Sentence”. 

Let me share a personal story with you.  Ever since I was a teenager, I had this uncanny compassion for the poor and those struggling with financial need.  It was compassion so strong that it compelled me when I was sixteen years old to take half my pay check on Friday and go to skid row in Los Angeles, California and give money to all the people living on the streets.

I had no clue or idea why I was like this, or felt this way.  In fact, in my twenties, I prayed that God would make me a Millionaire so I could help people who struggled financially. In fact even to this day, when I see people driving around in a Junkie old car with no air conditioner, black smoke coming from the tail pipe, crack windshield and a bunch of kids in the back seat, it makes me realize why I go to the marketplace everyday and shout that there is a better way.  You do not have to live in lack and shortage.

All anyone must do is just stop and take the time to Learn how to change things!  When I see once prosperous business people, fighting to stay afloat, I know that they do not see the answer to their problem, and that is why we are so vehement to try to wake everyone up to the fact that…”The Answer to Prosperity Is Not In Positive Thinking or The Law of Attraction, it is having a Solid Proven Marketing Plan that you implement with Massive Activity Everyday. 

No matter what your financial flow is right now, your moral obligation is to increase it and this is why I compel you to take advantage of our Free Exclusive Inner Circle Membership.  It does not cost you a thing, not even shipping, we send you over $300.00 a month in training materials and give you personal coaching.   If you have not taken this step yet, get out of the 97 percent group of those who are not living there dreams but living their nightmares, and sign up right now at www.DonBoyerAuthor.com.

I have great compassion for those who are hurting, especially for those who are struggling financially, but I have no pity for Stupidity of those who refuse to take positive action to change things and only complain how bad things are.

Wow, I hope I still have readers left after today’s blog.  Just know we love you and only want the best for you!  See you on Sunday!

Don and Melinda

The Cure for Chronic Lack

The cure for Chronic Lack is daily, massive and obsessive prospecting and marketing “Activity”.  Mild to severe to chronic financial lack in business can be directly traced back to insufficient prospecting and marketing which results in lack of sales.  When we face any type of financial crunch is never due to external causes, but always internal causes.  As negative and dreary as this sounds, it really is a positive thing because we hold the cure and remedy to fix this condition of lack any time we choose to do so.

However, we must understand that excuses and activity do not mix and cannot coexist in the same atmosphere any more than oil and water mix together. Let’s do some simple math which governs the dynamics of the child’s lemonade stand to a massive comprehensive empire like e-bay.  All business functions on this one dynamic, “the selling of products and/or service for profit. Take this one dynamic away from any business and that business ceases to exist.

Business, product, service, marketing, and leadership have a matrix of diversity yet they all come into synergistic agreement in this one element…”Sales”.  Here is the other intricate dimension that is both simplistic and profound, “Sales do not occur without the element of a customer.  Now as simple as this illustrated equation of mathematical business mechanics is, very few companies or professionals have a working knowledge of this, at least not to a degree that causes them to put it into daily action.

Find the leader within who you are.

Find the leader within who you are.

There is however a few companies out there that have a complete understanding of this concept and perhaps you may have heard of some of these firms like…

  • Disneyland 
  • Wall Mart
  • McDonalds
  • Goggle
  • E-Bay 

Therefore, if sales and customers are the driving force of all businesses and the main factor in Ultra Mega businesses why in the world would are you focusing on other aspects of your business and not making Prospecting and Marketing your Number One Daily Priority?   Do you realize that the above mentioned mega companies make advertising, marketing and sales their Number One Priority?  This called a clue to why they are so successful.

Now I wrote all that to try to get you to realize that you do not have a financial, business, product or service problem, all those are minor things that can be fixed while in the midst of making a profit.  If lack is showing up in your career or business its because you have a marketing problem.  Fix your marketing problem and the rest will be easy to fix.

If you want to learn how to double and triple your income with the most comprehensive, non intrusive and profitable marketing system on the market, then join our Free Exclusive Inner Circle Membership today at www.DonBoyerAuthor.com 

You have nothing to lose by joining except of course…”Lack”.

Hope this helps you and look forward to spending time once again on the horizon called tomorrow!  Thanks for your faithful readership, positive post and sharing us with others.

Don and Melinda Boyer

Forget Plan B If You Don’t Have Plan A

Almost on a weekly basis I talk with individuals who try to explain to me a new business concept or explain what exactly their company does.  After 30 to 45 minutes of patient listening I have no clue of what they are trying to say and the strange thing is, neither do they!  It is just a bunch of exciting garble that eventually ends up producing absolutely nothing.

The Journey MovieAt a pool side, asking the man next to me what he did, it took him 30 minutes of non stop talking to finally explain that he was into Network Marketing.  I remember another time an individual trying to explain the answer to my simple question of “What do you do for a living?” Taking 15 minutes to answer the question he said that he was a “Multiple Transporter of humans to a higher level”.  I wasn’t trying to be funny but I said, “You are a Bus Driver?”   I was a hundred percent serious!

If you are going to even have the remotest chance of doubling and tripling your income you must know what business you are in.  Now that seems like anyone in business would be able to answer that, but shockingly I have found less then two percent could give me the correct answer.  To cut through all the blubber of garble trying to figure out and explain what you do, all business comes down to just two things.  Learn this and your money worries will be forever over.  All business comes down to…

“What Do You Want To Sell,

And How Do You Plan To Sell It?”

One main reason professionals and business owners are drowning financially is because they are surrounded with tons and tons of Business Blubber that does not allow the business of cash flow to reach their enterprise which is Attracting and Retaining Customers.  If clients are paying my $500.00 per hour consulting fees they can ramble on non stop until their Poly Grip Glue dissolves and their choppers begin to wobble.  However, if you are on my time, the moment you start to get lost in a mixture of Business Blubber (which is usually the first 3-5 minutes) I cut through the chase and say; 

“Just Tell Me… 

“What Do You Want To Sell

And How Do You Plan To Sell It?” 

The most important ingredient to over all success is having a plan, more specifically a proven marketing plan.

Talent plus skill with No Plan leads to endless ramble and zero profits.

Capital, talent, and skill with No Plan end in tears, endless ramble and zero profits.

Little skill, little talent, little capital, little brains plus a Proven Marketing Plan can lead to Extraordinary Profits and Success!

Unfortunately, most marketing plans that professionals and business owners follow barely bring in enough results to keep the doors open let alone doubling and tripling their annual income.  When my Mentors taught me how to use the “Painless Prospecting” and “Painless Selling” method that attracted to us is a flood of perfect customers and created an atmosphere of buying instead of an environment of selling, I asked them “Why in the world doesn’t every business use this system?” 

He just smiled politely and said, “Mankind has been inflicting self pain and misery since the garden and have refused to do things the painless way…and nothing you can do can change that choice for them. Only they can make that choice.”  As those words of wisdom fell from his lips and he got in his car and drove off, the main thought in my skull was “Gee he has a cool Mercedes!”  I am a perfect example; you don’t need a lot upstairs to strike it Rich…you just need a Proven Marketing Plan To Attract More Customers.

We cannot express enough how much we appreciate all of our daily readers, and for posting your “Likes” response. Keep sharing us with your friends and family and whatever you do, join our Exclusive Inner Circle Membership.  It’s free and I promise you, the benefits and materials you get every month are priceless!  Join today while there is still a limited time to enroll.  Just go to www.donboyerauthor.com to register.

See you all on Monday and remember, no need to focus on plan B until you have mastered plan A.

Don and Melinda Boyer

M.S.I. Multiple Streams of Income

One major Secret of all wealthy entrepreneurs is that they have all learned how to create MSI systems (Multiple Streams of Income) within their company or outside of their company. Let me share a few ideas on how you can start doubling and tripling your income by adding a few of these MSI units to what you are already doing.

Lead generator products.  If you are not using a Free e-book, CD, DVD, Reports and/or Blog as an information product to give away in the marketplace you are leaving thousands of dollars on the table and I promise you your competitors are more than happy to take it!  A lead generating product is inexpensive and extremely easy to create and is very effective in turning complete strangers into loyal customers. CD

They are also the foundation of creating an atmosphere and environment of buying verses one of selling.  People hate to be sold, but love to buy!  In fact, when you become a master at creating the buying environment selling becomes unnecessary.  Most waiters don’t focus on selling but on serving, and you get to take the same approach in the buying atmosphere.

If I sold cars, I would create a Free Report, CD and/or DVD or e-book on “Secret Diary of A Car Dealership Owner” 10 Things A Car Dealership Don’t Want You To Know. This transforms you from a pushy commission based salesperson, to friend and coach that is playing on their team.  You then list 10 tips that would benefit the consumer who is in the market for a new car.  Who would you feel more comfortable dealing with, the sales professional who sent you this valuable resource, or driving up to almost any car dealership where 10-15 salespeople are standing at the door like wild starved wolves waiting for their next meal? homebasedipad

Here are 5 of my lead generating tools that I use in emails, free reports, CD, DVD and e-book formats. 

  • “How To Make Your Money Go Up When The Economy Goes Down” (designed to reach anyone with a brain) 
  • “How To Speak More Often To More People For More Money” (designed for the Professional Speaker) 
  • “How To Earn 10,000 Dollars Every Time You Speak” (designed for the Professional Speaker) 
  • “How Effective Is Your Business Card?” (designed for any business) 
  • “How To Turn Complete Strangers Into Paying Customers” (designed for any business or professional selling products or services) 

Now if you look at these Ideas and start making excuses and reasons why you could not create this type of marketing tool, or why it would not work in your field, you might as well just resign yourself for spending the rest of your days with Charlie Tuna at the bottom of the Sea.  It does not matter what kind of business you are in or product you sell, finding new customers and clients is the key to doubling and tripling your income.  Take a look at what you do and if you cannot figure how to add a MSI to it, or need some ideas then join our Exclusive Inner Circle Membership where we are waiting to help and mentor you for free!

http://www.donboyerauthor.com/membership.html 

Until tomorrow, keep dreaming big and make sure your actions are bigger than your dreams.

Don and Melinda Boyer