Forget Plan B If You Don’t Have Plan A

Almost on a weekly basis I talk with individuals who try to explain to me a new business concept or explain what exactly their company does.  After 30 to 45 minutes of patient listening I have no clue of what they are trying to say and the strange thing is, neither do they!  It is just a bunch of exciting garble that eventually ends up producing absolutely nothing.

The Journey MovieAt a pool side, asking the man next to me what he did, it took him 30 minutes of non stop talking to finally explain that he was into Network Marketing.  I remember another time an individual trying to explain the answer to my simple question of “What do you do for a living?” Taking 15 minutes to answer the question he said that he was a “Multiple Transporter of humans to a higher level”.  I wasn’t trying to be funny but I said, “You are a Bus Driver?”   I was a hundred percent serious!

If you are going to even have the remotest chance of doubling and tripling your income you must know what business you are in.  Now that seems like anyone in business would be able to answer that, but shockingly I have found less then two percent could give me the correct answer.  To cut through all the blubber of garble trying to figure out and explain what you do, all business comes down to just two things.  Learn this and your money worries will be forever over.  All business comes down to…

“What Do You Want To Sell,

And How Do You Plan To Sell It?”

One main reason professionals and business owners are drowning financially is because they are surrounded with tons and tons of Business Blubber that does not allow the business of cash flow to reach their enterprise which is Attracting and Retaining Customers.  If clients are paying my $500.00 per hour consulting fees they can ramble on non stop until their Poly Grip Glue dissolves and their choppers begin to wobble.  However, if you are on my time, the moment you start to get lost in a mixture of Business Blubber (which is usually the first 3-5 minutes) I cut through the chase and say; 

“Just Tell Me… 

“What Do You Want To Sell

And How Do You Plan To Sell It?” 

The most important ingredient to over all success is having a plan, more specifically a proven marketing plan.

Talent plus skill with No Plan leads to endless ramble and zero profits.

Capital, talent, and skill with No Plan end in tears, endless ramble and zero profits.

Little skill, little talent, little capital, little brains plus a Proven Marketing Plan can lead to Extraordinary Profits and Success!

Unfortunately, most marketing plans that professionals and business owners follow barely bring in enough results to keep the doors open let alone doubling and tripling their annual income.  When my Mentors taught me how to use the “Painless Prospecting” and “Painless Selling” method that attracted to us is a flood of perfect customers and created an atmosphere of buying instead of an environment of selling, I asked them “Why in the world doesn’t every business use this system?” 

He just smiled politely and said, “Mankind has been inflicting self pain and misery since the garden and have refused to do things the painless way…and nothing you can do can change that choice for them. Only they can make that choice.”  As those words of wisdom fell from his lips and he got in his car and drove off, the main thought in my skull was “Gee he has a cool Mercedes!”  I am a perfect example; you don’t need a lot upstairs to strike it Rich…you just need a Proven Marketing Plan To Attract More Customers.

We cannot express enough how much we appreciate all of our daily readers, and for posting your “Likes” response. Keep sharing us with your friends and family and whatever you do, join our Exclusive Inner Circle Membership.  It’s free and I promise you, the benefits and materials you get every month are priceless!  Join today while there is still a limited time to enroll.  Just go to www.donboyerauthor.com to register.

See you all on Monday and remember, no need to focus on plan B until you have mastered plan A.

Don and Melinda Boyer

The Mindset of a Coast Guard

Did you see the movie Coast Guard with Kevin Costner?  I loved that movie, and the one thing that has stuck in my mind was their mantra “We have to go in (water) but we don’t have to come back”.

When it comes to prospecting today, you have to be relentless, ruthless and unstoppable.  Today business is like a mad ragging sea, sinking business ships by the thousands everyday.  The economy is like the movie “The Perfect Storm”.  With this kind of aggressive and violent business environment your job as a “Prospector” is not trying to find customers so that you can survive by selling them stuff, your role like a Coast Guard is to save customers with your answers and solutions to their problems.

Your ideal customer, the one who is ready to purchase what you have to offer is already out there, in the matrix of the business environment and you dear reader as Coast Guard prospector has to jump in and save them.

Are business and the economy rough and hard?  Does a bear go do-do in the woods?  Everyday you are going to be tempted not to prospect, you will be distracted, things will come up, you will bombarded with no, No, HELL NO! From prospects you are simply attempting to help.  Everything and every element around you and within you will do everything in its nature to keep you from prospecting, marketing and selling, better known as saving the ones lost in the sea of business.

People laugh when they see me wearing my bright red or bright orange shirt that has “Search and Rescue” on the front and back.  Listen, you have to get your mind in the right frame to be a ruthless, relentless Coast Guard marketing and prospecting machine to find (save) your ideal customer.  Here is a tip that will help you double and triple your income, “Business, Prospecting and Marketing Is Not A Game” 

It is the most serious and important type of work you could possibly engage in.  And here is another secret tip to double and triple your income, “Only The Fittest, Strongest and Best Equipped Professional Succeeds in this New Economy”. 

Can you imagine a Coast Guard who is overweight, unfit, ill equipped, untrained and fearful jumping into a raging sea to save people?  Yet this is exactly the type of dynamics that are happening in the world of business everyday which causes people to meet bitter disappointment.  However, it gets worse, because these same people sit at the end of their rope and say with heads in hand and tears in their eyes…”This damn economy done me in”.   

Ok, this is for all you 4 percent winners out there who are ready to double and triple your income this year and refuse to meet Charlie Tuna at the bottom of the Sea.  It is time for Money Boot Camp.  Here are the 4 things you must do right now, today, not tomorrow or when you think you can do this, your future income and business is serious stuff, do these 4 things pronto.People Prospecting

 

  1. Join our Free Exclusive Inner Circle Membership.  This is an elite highly successful group of professionals who are dedicated to doubling and tripling their annual income. Our round table sessions only seats 4 percent, the other 96 percent is with Charlie Tuna at the bottom of the Sea where he has plenty of space. For a limited time you can sign up at http://www.DonBoyerAuthor.com  It cost nothing to join and the materials you receive are priceless. 
  2. Contact Me Today to get you published in our upcoming Power of Mentorship book and start you on our “Painless Prospecting” and “Painless Selling” system by giving the e-book away to your target market. This will be one of your most effective marketing tools to double and triple your income.
  3. Divorce Excuses.  30 years ago my Millionaire Mentors yanked my shorts over my head and barked, “You can make money or make excuses but not simultaneously”.   When we produced our first movie a number of years ago I almost had to wake up our CPA with smelling salts when I told him the budget because he knew that although the budget was more than our liquid cash on hand, that was no excuse to stop us. You know what, it did not stop us, and in fact we have done 3 more very successful movies after that first one!
  4. Be A Business Coast Guard.  What stops a Coast Guard from jumping in that raging Sea to save people? Nothing!  No icy freezing water, no fear of death, no storm.  His mission statement is “We have to go in but we don’t have to come back”.  If you are going to jump into the raging waters of business and succeed to double and triple your income you are going to have to…”Get Your Ass in the Water Right Now”!

 

As we sign off today, thank you for reading our post, leaving a comment and “Like” response.  Share this post with all your friends and family, they will thank you for it, and maybe be the very message to improve things for them.

See you tomorrow.

Don and Melinda Boyer

P.S.  Have you signed up for our free Exclusive Inner Circle Membership yet? As Kramer would say, “Come On Jerry…do it right now.  Pick up the phone and call Alan Burg and thank him for the tickets!”

Give Your Way To The Top!

I want to welcome everyone to today’s post.  I appreciate everyone who leaves a like post and all those who are referring our daily blog to their friends and family.  Our goal is to provide you with the most cutting edge business, sales, and marketing secrets to help you double and triple your annual income.  I want to expose the biggest deception that is wiping businesses out and causing more stress than people can deal with.  That deception is…”Business is Slow Due To The Economy”.  The reason this belief is so dangerously deadly is because it’s so easy to swallow and accept.  We struggle with this concept because our check book shows shortage and so our heart and emotions buy into the problem being the economy and it overrides our logic when we see malls, Costco stores, and food chains bursting with business!

If your cash flow and business is slow and in trouble the direct cause is not the economy, the cause is you are not making marketing, exposure, prospecting and sales your number one priority everyday.  I wrote a few days ago about our 3 Best Friends, if you did not read that post, do so today.  Ok, here are the three things you must do to solve all your financial problems and create prosperity once again in your business.

  1. Build An Audience.  Unless you are creating an audience and a following, your hopes to stay afloat and in business, let alone double and triple your income is very slim indeed.   Like when Loyed (Jim Carry in Dumber and Dumber) asked the sexy girl he was in love with; “What chance do I have with you…one out of ten?”  She said, “More like one in a million”!  He was so stupid he yelled, “Yes! So I have a chance!”  What are you doing today to build an audience?  You build an audience by “Creating An Atmosphere To Buy” 
  1. Build A System. Your lead generating system to attract and retain customers are your daily blog, weekly ezine and lead generating gifts of CD’s and DVD’s and most important giving away an e-book you co-authored with top international leaders. 
  1. Make An Offer.  Making an offer is a combination of creating an audience, having a system (marketing); creating a buying atmosphere and attracting the right customers (those who are ready to buy and looking for you) with quality give away gifts. 

As we both know, I could not possibly cover all the details on how to do this in a single post, however this gives you an outline of what it is going to take in order for you to not only solve your financial problems but to double and triple your annual income.

The truth is, the bad economy plays No Role in your lack of business and financial success. D.C. Cordova founder of Money and You, taught us if our business is in a slump it’s because we are not spending enough time and focus on money generating activities. 

What is the first thing most business owners do when they get a lead? I will give you the answer…They try to sell them something.  That is not the way to build an audience, create an atmosphere of buying or make an offer and the worst way to make a sale.  Get this statement in your heart and it will help you double and triple your income;

The Power of Mentorship Books“If You Seek A Sale You Get Fed For The Day

If You Seek A Customer You Get Fed For A Lifetime” 

Making a sale and creating a customer is as far apart as an idiot and a brain, far as the South Pole is from the North Pole. Every business that is struggling right now has no clue how to create a customer or make a sale.  Here is the formula in a nut shell (this may blow your kahoo-nies right off your butt); You create a customer first and then proceed to make a sale. Just because a person or company buys something from you does not make them a customer.

A customer is a person or company that enters into a positive win-win relationship with you for a set period…preferably for a lifetime. 

The way and the only way you create a customer is by sowing, giving and imparting massive amounts of value into their life with a rock solid commitment to solve their problems and give them what they want.  You do that, and you never have to worry about your customer complaining about your price or leaving you for something cheaper.

When I was in the 5th grade I dated older women, those in the 6th grade.  I was the envy of all the 5th grade boys because the only ones they made love to were grass hoppers, lizards and bugs.  Here was my style and how I had such good fortune with the ladies.  Every Friday when I got my allowance I would ride my bike to Sears and I would buy two Christophers, a small stuff animal and as many candy bars as I could. ($5.00 went a long way in 1969).

Then on Monday morning I would pack my backpack (which in 1969 there was no such thing as a backpack for school so I made my own) with all my goodies.  When I got to the bus stop all the 6th grade girls would be gathered and talking and I would walk up and start passing my treats out.  Are you kidding me?  The girls went wild! I was hugged, kissed, and I think even goosed a time or two and as we got on the bus, there I was a welcomed guest with all the older women eating out of my hand.  I was the man with the plan and I did not even know it.  How strange all these years later, that same concept would make me a millionaire!

Listen, if you follow my systems, get in our books, learn my “Painless Prospecting” and Painless Selling” method, I will teach you how to build an audience, create a system, create a customer and make sales for a lifetime.

As one guy said who uses our system, “When I first started leaning your system, I made so much money there was not enough Poly Grip in the house to keep my teeth from falling out of my head”.  You got to love a guy like that…thanks Jeff!

In closing, everyday you are not using my systems is costing you thousands of dollars in profits.  What are you waiting for, email me today so we can get you published in our upcoming book and start making you…lots of money!  See you mañana!

P.S. Have you signed up for our Free Exclusive Inner Circle Membership yet?  Only a few spots left open. Email me and I will send you the details.

Don Boyer

Painless Prospecting

I want to wish everyone a Happy Easter!  Do you realize that most of us were taught how to do effective prospecting as kids during Easter?  Remember the thrill of the annual Easter egg hunt as a kid.  Once you were let go, it was a mad dash to find the hidden eggs filled with treasure, in hopes to find that Golden egg that held the master grand prize.  During that prospecting rush, we had fun because we knew the eggs where out there somewhere.  And the more we looked the more we found.  It was exciting, exhilarating, fun and made us alive with life.

Make your Money Go Up as the Economy Goes Down

Make your Money Go Up as the Economy Goes Down

The dynamics of prospecting are the same in business, except for most professionals, instead of being fun, exciting and exhilarating; it is draining, dreadful and downright distasteful.  What happened?  The rules of the game have not changed; the only thing that has changed from the game is our mindset about the game.  Here are the 5 things we did as kids to make to make Easter egg prospecting fun, exciting and rewarding. 

  1. We knew the eggs we were looking for where out there. So, if we just looked hard enough, fast enough and long enough we would obtain the eggs were sought. 
  1. We kept our eyes and mind on finding eggs, not all the places we looked that did not have an egg. 
  1. We went into the egg hunt with anticipation and excitement.  The thrill of the hunt, the excitement of the challenge, and the promise of the reward made this prospecting game one that we never wanted to end. 
  1. We went into the prospecting egg hunt with complete faith knowing that the eggs were already there, we did not have to produce the egg, just find them! 
  1. If we looked under a rock and there was no egg, we did not get discouraged and give up; we just dashed off to the next probable hiding place. There was a lot of hiding places we looked for an egg that shouted to us “No” egg here. We never gave it a second thought, just moved on. 

When we can go back to these fundamental success laws of prospecting and apply  these 5 things we did as kids in the Easter egg hunt to our business prospecting, at the end of the day, like at the end of the egg hunt, your basket will have eggs and there will be a very good chance one of the eggs will be that golden egg that brings the master prize of reward.  One thing for sure, if we did not enter the Easter egg hunt, we did not get any eggs or rewards.

Prospecting for sales, customers and clients is the exact same way.  Get back into the prospecting game like an Easter egg hunt and you will have a blast prospecting.

Make sure you come back tomorrow where I will be sharing on the 5 Rules of the Psychology of Prospecting.  And don’t forget, if you want to double and triple your income this year I will teach you how to do this by simply giving away your e-book that you co-author with us.  It is the most painless and profitable way to grow your income and business.  Contact me today by email: don@donboyer.org and let’s get you published in our Upcoming Power of Mentorship Book.

My Best,

Don and Melinda Boyer