The legendary Jim Rohn said that “Success Leaves Clues” and that is so true. On the other hand, bad customers leave clues as well. What I have found to be true after 30 years in business are the prospects and customers that put you through all kinds of demands, ask for unreasonable extras, complain the most, and contribute the least pay the worst. Those who want and demand the most gives the least.
The moment I start smelling a “Rat” I kick their ass out as fast as I can and refuse to do any kind of business with them, and I suggest that if you find customers trying to crawl into your business camp that demand more and wanting to pay less, you do the same. There is only one thing worse than having no customers and that is having bad customers.
Perhaps you’ve heard the story of the little bird. He had his wing over his eye and he was crying. The owl said to the bird, “You are crying.” “Yes,” said the little bird, and he pulled his wing away from his eye. “Oh, I see,” said the owl. “You’re crying because the big bird pecked out your eye.” And the little bird said, “No, I’m not crying because the big bird pecked out my eye. I’m crying because I let him.”
I see so many business owners and professionals going through so much misery and taking so much crap from demanding, unrealistic customers because their business is so bad and the economy is so harsh. Both realities are unnecessary. The problem is that they have no proven marketing plan in place in order to “Attract Their Perfect, Ideal Customer”. We bend over backwards, do the unreasonable and go the extra ten miles to please and accommodate our customers. I have personally taken calls from customers at 3:00 A.M. because in their part of the world it’s 10:00 A.M.
Our constant business goal is to over deliver and under promise. Our main goal is to serve our customer base and have each member become “Outrageous Fans”. We give tens of thousands of dollars worth of materials to our customer base and potential customers Free and Postpaid. We want people to know that we are “Givers” not “Takers”.
In essence, our company does not sell anyone anything, what we do is Give, contribute massive support, and make available resources and platforms to help you achieve the goals, dreams and lifestyle you desire. All of our thousands of customers have never been sold one item, they have all chosen on their own accord to take advantage of the tools, resources, and opportunities we have available and that is how we created a following of “Outrageous Fans”.
The first step to peace of mind and financial freedom is to stop working and dealing with bad customers. Accepting and trying to please bad customers will bankrupt your peace, health, business and bank account. Make a sign and hang it somewhere you can see it everyday…”I Don’t Need Bad Customers, They Don’t Pay, They Cost!”
The truth of the matter is, the world is filled with perfect ideal customers just waiting to do business with you so that you both enter into a relationship that becomes a win-win for all parties concerned. Listen, we can’t choose our family we are born into, but you sure can choose your Customers. Never, Never forget that!
My good friend Connie was dealing with a horrible, bad paying customer and I asked her why she was doing it. She said “I don’t know, I am not making any money on this customer and he is a nightmare to deal with”. I was so pleased when I got an email from her two days later saying, “I fired that guy and I have never felt so good and free in my life!” Way to go Connie!
Here are the Facts:
- There are tens of thousands of ideal, good paying, perfect customers in the marketplace right now.
- There are more customers than you could possibly serve in your lifetime.
- You must find a way to implement a marketing plan to find and attract those ideal customers.
Here is the Million Dollar Secret to attracting your ideal customer, retaining current customers and increasing your bottom line profits…”Position Yourself As An Expert”
And the number one way to do that is by becoming a published author. Do you realize that the word “Author” is the first part of the word “Authority?” When you become a published author the marketplace looks at you as one with “Authority”.
Well that wraps it up for today, as always, your daily readership is always appreciated along with you sharing us with friends and family. We love your posts, and positive comments and its an honor to have you follow us.
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Enjoy and Celebrate Life…
Don and Melinda