Working to Hard For to Little…

Walk around everyday and everywhere you go you will find most people working way too hard for way to little.  It is a common trend that plaques our society and business structure.  There is no debate that working hard and harder than most people is a vital key to business and economic success.  The important thing however is working hard on the right thing.  “Working Hard on Things that Don’t Work, Don’t Make Them Work” was a classic saying of a motivational speaker I once heard.  Work hard we Leader Withinmust, but we must work hard on the proper things that work and bring us the results we are looking for.

There was a popular saying in 2006 with a lot of Law of Attraction gurus and followers that promoted that the hardest working people are broke, with the connotation and reflection that hard work is not the key to success and financial achievement.  They would give examples of blue collar workers or family members that were excellent moral human beings that worked their fingers to the bone yet had little and made little.  They were quick to quote “The hardest working people I know are broke”.  My thought is, if that is the case “you know the wrong people!” Yes it is true that many if not the majority of hard working people are broke and on the lower scale of financial revenue, but it is not that hard work does not work but in fact working hard on the wrong thing.

I watch a lot of professional salespeople, business owners, investors and professionals of every field working like crazy to get ahead, grow their business and client base with dismal results. Not all our hard work is going to pay off or bring us the results we want. The key factor is to constantly evaluate our ‘hard work’ and see if it is producing the results we want.  There are only two answers, a simple Yes or No.  No moving parts, no need to bring in an analytical genius to figure things out, no fancy computer software needed just a simple truthful answer, is this method working and is all this hard work giving me the results I want?

If the answer is yes, keep doing it you are on the right path.  If the answer is No you must abandon it, change it and do something different. This seems simple, logical and is only common sense…right?  Yet millions of people everyday get up, complain, moan and groan, ready to jump out the window because they are working hard on things that don’t work yet never stop to change things.  Most of the time it is a small change that will produce gigantic results.  I constantly evaluate everything I do in business (and life too) to see if it is producing the results I want.  If I am working really hard on something that just is not giving me the results I want, I dump it and move on to something else.  Never be married to an idea, plan, method, business or product that does not work.

Work Hard but be very selective where you apply that hard work. Working Hard and Working Smart is working hard on things that work…that produce what you want.  Want more sales, more customers, better customer retention and increased profits?  Here are 5 ways to make your hard work produce more of what you want.

  1. Use Lead Generating Gifts  One of the most powerful gifts I use that should be used by every sales professional and business owner is giving their prospective buyers a cup of the world’s greatest coffee, hot chocolate or tea.  I use the caption “Let me buy you a Latte”…  Using gourmet coffee as a lead generator is not only an appropriate gift, but it is one that is thoughtful, unique, and personal and makes you to stand out and be remembered.  I was recently working with a client who marketed to Fire Departments that needed a way to effectively reach them.  What better way to open the door and get your foot in then with a cup of premium coffee for the Chief and the crew? www.DonandMelinda.OrganoGold.com 
  1. Know What You Are Doing This seems obvious but it is quite obvious that most people don’t know what they are doing.  For instance, know why you are in business.  If you are in business to make money, get out and go get a job. Jobs are designed to earn money.  A business is designed to create wealth. 
  1. Know Who You Are Looking For Who is your ideal customer, supplier, partner, investor, or market?  It is amazing how many sales professionals work extremely hard trying to sell lawn mowers to people who live in apartments. This of course is a metaphor but you get the idea.  I know exactly who I am looking for and I immediately assess if the person I am talking or dealing with is that person and if they are not I end the dance and move on…Instantly! It is a waste of time, energy and resources to dance with the wrong partner.  Everyday I look for 2 professional people that want to earn a six and seven figure income over the next 18 months playing at the professional level in my Network Marketing business.  With that being the case do you think I am going to talk to the kid at Mc Donald’s who cannot even get my order right about my business?  Yet that is exactly the prospect many people who get into Network Marketing try to talk to and that is why they fail.  They simply do not know who they are looking for. 
  1. Know What To Expect In business you can expect to work hard, work long hours, encounter constant delays, setbacks and problems, and not make any money for 12 to 18 months and fund money into your business until your business starts funding your income.  I let people know up front what to expect in business both in traditional business or Networking Marketing and let them decide if they are willing to pay that price.  People are mislead into business with the idea that one eyed Sue who was living in a shoe 9 months ago and got into this business is now a Millionaire!  Wrong expectations will always lead to wrong experiences and results. 
  1. Wrong Way To Close There is always an exception to this rule but in most cases stop trying to close the wrong people with the right product over lunch!  All you end up with is wasting a lot of time and money and inherit a lot of anger and frustration as you are hit with a large lunch tab and the prospect gets up scratches his ass while picking pork out of his teeth and says…”Let me think about it, I will get back with you” (the only thing they think about is how can I get another free lunch out of this sap?) or this other losers phrase by Men who should be wearing a dress instead of pants, “Let me talk it over with my wife”.  Talk it over with your wife…what are you a freaking mouse, woman or a man? Do you Pee sitting down instead of standing up or what?  I shutter to think of all the money I wasted on this method of closing over the years and discipline myself now never to take this route in business.  Today, you do not get lunch until the contract is signed and the check clears.  When those two things happen, well then I pull out all the stops and we can party till the cows come home…on my tab! 

Well I know today’s writing made some folks mad as hell, some laugh out loud and slapped some folks back into reality…and I do not apologize for whatever reaction you had.  My point is to help you never again “Work Way to Hard for Way to Little”. 

This Week’s Featured CD:  “How To Turn Complete Strangers into Paying Customers. Yours Free when you order any product at http://www.donboyerauthor.com/member-products.html  (all products shipped Free).

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership at www.DonBoyerAuthor.com 

Don and Melinda Boyer

Prospecting Made Easy

There may not be anything more distasteful in the entire realm of business than prospecting.  For most, it is painful, unfruitful and down right unpleasant.  It is usually done under extreme inner protest, and done extremely poorly.  It is any wonder that it produces disgusting results?  The big culprit in all this misery over prospecting and marketing comes from not understanding the process and having a wrong perspective of it.  Far too many professionals view it as begging people to do something they do not want to do and finding great pleasure in slamming the door shut in our face. 

Okay, maybe they don’t articulate it that way, but I promise you that is the mechanics going on inside their noodle. Rejection is always painful; I do not care how tough you say your skin is, or how much you say it does not bother you.  Getting a No and rejection to your offer is like taking a straight kick to the McNuggets.  It hurts even if you are wearing a Cup or don’t have any McNuggets to be kicked into your stomach!

The good news is there are some pro-active things you can do to soften the blow and pain, and in fact make prospecting a lot easier.

Prospecting is about…

Timing: Timing is everything.  When we show up with our offer to people it is more about timing in their life than our selling skills.  If the timing is right, you can sell hard candy to people with no teeth.  If the timing is not right, you could be exchanging hundred-dollar bills for twenty-dollar bills and people will not take them.  If you think I am exaggerating, I run a lot of sponsorship programs where we offer people $11,000 with no strings attached and hundreds refuse to take it!  I used to think it was due to complete stupidity but I leaned its more about wrong timing for them. 

Finding:  Effective and successful prospecting is about people finding you and not so much of you finding them.  It is about attracting customers, not hunting for customers.  You must become visible in the marketplace so that your ideal customers can find and locate you.  They are spending money on the exact same thing you are selling and they might as well spend it with you.  And they will if they can find you.

Identifying:  When you are prospecting you are really going into the marketplace to identify the people you can help, whose timing is just right and want what you are selling. When you go to the fruit section, do you just close your eyes and pick any fruit on the table?  Hell no, you spend 10 minutes expecting, turning over, poking, touching, picking up, putting back and finally identifying the best ones to put in your basket.  Do you put rotten, bug ridden fruit in your basket? No…then why are you accepting rotten customers for?

Eliminating:  When people say No to your offer they are simply eliminating themselves from your target market list.  You are eliminating them from your radar of ideal customers.  When people say No, they are doing you a big favor, they are saving you time, energy and money.  I had the best experience last Sunday when I went to the Flea Market.  A vendor there had a couple of models I was interested in.  When I asked him the price and he told me, I countered with an offer.  He smiled and said, “No, but thank you for the offer”.  I was so impressed with his come back reply, and one I never heard before that I paid him his asking price (then I grumbled to everyone the whole day that I paid too much for the item!).  When I made my offer to him, he immediately identified me and basically but extremely politely and tactfully said “Your ass is out of here”!

When you understand these four dynamics about prospecting, not only does it become easier, but you will find it more productive as well as profitable.  You will be marketing from an intellectual stand point instead of an emotional standpoint.  I guess you could compare it to wearing a cup made out of iron instead of plastic…

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money-making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership at www.DonBoyerAuthor.com

Don and Melinda Boyer