What do most professionals do when a prospect tells them No to their offer? They will do one of two things.
- They will go away feeling rejected and defeated with a giant hole in their ego
- They will become the world’s biggest pest until the customer kicks them out or finally resentfully buys…then cancels.
But there is a 3rd and better way! When someone says No to your offer, chances are very high they know someone who would say Yes to your offer, and if you are willing to pay them enough for that referral they will go to their data base like a deep-sea diver. When someone says No to my offer, I tell them I understand, my offer is not a fit for everyone. Then I show them five $100.00 crisp bills and say, but if you do know anyone that is looking for this (whatever I am offering), these five $100.00 bills are yours as a referral thank you.
Your eyes will bug out of your head when you see how quick a rude, no time for you, not interested in your product person suddenly now becomes your Best Friend! I had many a No’s turned instantly around and buy my product and then say…”Now how many people can I refer to you?” It is the perfect Painless Conversion plan to turn strangers into loyal customers that becomes a referral machine for you.
Using this method of marketing and selling will drastically turn a negative situation into a fabulous situation and cause your income to go up and make a lot of new friends as well as contacts. Far too many people say that money is not that important (those are the stupid ones) yet it is amazing what happens to those same people when you put nice warm fuzzy one hundred dollars bills under their nose. Their eyes get glazed over, a smile comes upon their face and although they were as mean as a junk yard dog, they now have become as docile as a baby lamb.
I once handed a man who purchased some gift certificates at our retail outlet our book The Millionaire Within as a thank you gift. He looked at the book, and then threw it on the counter and said, “I don’t want that damn book, I am not interested in money”. I jumped up, smiled as big as I could and shook his hand and said, “Wow, you made my day, in 50 years on this planet I never met someone as stupid as you!” Keep up the good work because I am a hard guy to surprise and shock.
The guy was so stunned, and did not know how to respond, he had a hard time finding the exit door. He walked away with his lips moving but no words were coming out. I am lucky he didn’t knock my teeth out!
I had another genius when I told him about the $500.00 referral fee say, “Is this some kind of a bribe? “I said, it can be, is that what you were looking for?” He replied, “I don’t take bribes…is there any else we can name it?”
What is so great about this method is how much fun you will have. I had one lady ask me after I showed her the five hundred-dollar bills, “Is there any way you could do a thousand”? I said sure…bring me two referrals! I once paid a CFO of a major medical firm $58,000 in referral fees, that dude was motivated! Of course he was a major center of influence and had a lot of high quality contacts and network, and I paid him much more than $500.00 for each referral but I asked him one day how he got so motivated…he looked at me and said, “I have kids!”
Here are two given about every professional;
- They all have contacts and know people
- They all would pick up $500.00 if they saw it laying on the ground
Now let me show how this works in action. We are looking for co-authors to be featured in our upcoming Power of Mentorship book. If you know any professional business person that would be interested in being featured in our book, send them our way, and if they are accepted into the book, we pay you $500.00
It is a great and easy way to fill up your bank account. So dig through your files and send us your referrals. If you got the people we got the cash, let’s get together and make an exchange. Contact me at firstname.lastname@example.org
Remember, I do not just write about creating money, I actually give our readers the opportunity to earn it!
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Don and Melinda Boyer