Make a Habit of Studying Success

When I refer to making it a habit to study success I am not talking about reading motivational or self-help books in this context although reading those kinds of books are essential and important.  What I am referring to is a technique I use in my business boot camps with my students.  On day two of our boot camp I take the entire class on a field trip to a business that by all apparent reasons should not be succeeding and then to a second business that should be succeeding but is not and in fact failing.

CIMG0733Our mission is to figure out the “Why” factor in both businesses.  Most of the time success and failure is not open to the naked eye and therefore many misconceptions are formed on what works and what does not work.  My early mentors taught me “Become a Serious Student of Life and Business”.  That wisdom has served me well over all these years.  To give you an example, we went into a franchise yogurt shop to enjoy their tasty treats and to evaluate their business.  This was one of those businesses that by all appearances should not be succeeding but in fact was booming with business.  Let’s take a look at them from the naked eye.

They were located in a non busy hard to reach business area with not much traffic.  The parking was mediocre at best.  The yogurt was average of all other yogurt places.  Two other yogurt places are less than a mile away located in a very populated high foot traffic mall.  They only had one restroom for customers, a very small eating section, the chairs and table were hard and very uncomfortable and their prices were higher than the other franchise yogurt places.  Yet this store out performed the other yogurt stores and no matter what time or day you went, even in the winter time the store was jammed packed with customers.  To the natural eye this does not make any sense.  Oh, if you are wondering about the staff, they were typical teenagers with a job… (Need I say more?).

Their success is not a by-product of luck, it is not a temporary fad of good fortune.  Their success is a by-product of very sound, predictable and concrete principles that overrides all the other factors of should be failure challenges and allows them to enjoy the unparalleled amount of success that they do.  Once you understand the underlying principles of business success it was not hard to spot and understand why this company in spite of all natural appearances of challenges was in fact succeeding.   I have not yet had a business student in my class that could figure out the correct answer on the first visit.  Some came close however.  They could not figure it out until I showed them the reasons of why that yogurt place was so successful and it was sitting right there in front of them all the time we sat there eating our yogurt.

Knowing that information is what takes any business or career into the highest earner bracket of their industry, not knowing this information is the reason why most companies and professionals never reach their full potential. Now I know many of you reading this want to know what this information is, but I am also sure you wouldn’t want me to revel it to you for free since each student that comes to our business boot camps pays three thousand dollars to attend.  Sharing it for free would not be fair to them…right?  I knew you would agree.

So make sure from now on every time you go out to eat, or go shopping start evaluating why that business is succeeding or failing.  What are the mechanics that drives success or failure in that company?  Make sure you do not let your eyes fool you, because most of the time what you think the answer is, is not the answer at all.  Just like that yogurt shop in our town we evaluated.  The saddest place to be is to fail in business and not know the real reason why. Oh you will have a million and one blame excuses why you failed.  The second saddest place to be is to succeed and not know why.  Success is never permanent, and the reasons that got you there must be repeated continually.  However, if you have no clue of what really got you there how can you repeat them?  The answer is you can’t and that is why most people fly high in the sky only to fall out of the sky like a lead balloon.

Whatever results you are now experiencing in your life and business is a direct result of your daily actions and current business plan and methods.  I always ask people if what they are now doing giving them the results they want.  When they answer no, I ask them if they expect continuing doing the same thing they will get different results.  They all say no.  Then I sit back and wait to see if they do anything about it and most of them…don’t!

Melinda asked me why people do that.  I said I have no more of a clue than I have of how a brown cow eats green grass and makes white milk.  Human behavior, it can drive you to drinking.  There have been many occasions after watching human behavior better known as down right stupidity I have slammed my head on the table and said…”I need a Beer”! (And I don’t even drink).

This Week’s Featured CD

“How to Turn Complete Strangers into Paying Customers. Yours Free when you order any product at http://www.donboyerauthor.com/member-products.html  (all products shipped Free).

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership at http://www.DonBoyerAuthor.com

Don and Melinda Boyer

The Law of Accomplishment

Activity is only effective when it leads to accomplishment.  Many people get activity confused with productivity and that is simply not the case.  sustainablewealthAlthough daily, massive and persistent marketing activity is a must requirement for business and income growth, activity must be managed, planned and evaluated to make sure it leads to accomplishment and not just busy activity.

Most professionals are extremely busy but fail to achieve what they seek because of misdirected and misuse of their activity.  Activity that is not specifically designed to accomplish a set goal gives us a false sense of achievement without the results of accomplishment.  Our activity has to be brutally evaluated and monitored to make sure it is accomplishing what we set out to do.  The best way to do this is by keeping track of actual numbers, activity actions and results on Paper.  Numbers don’t lie and seeing it on paper visually brings the reality and results of our activity to a stunning awareness.

Many times that reality is going to be like an ice-cold shower, a stinging slap in the face and a jolting impact that makes your choppers rattle and poly grip glue come loose.  Activity is warm and fuzzy, it releases the endorphins in our brain, it makes us feel good but if your activity is not producing the results you want it is an optical illusion that is disastrous for your business, income, career and future success.

If you focus on what you want to achieve first and then plan your activity around that, it will help you keep on track and become productive in your daily routine.  Activity is like a missal or rocket, once it’s fired out it is all over the place and unless it is controlled and monitored it gets off track and never hits its target.

Here are 5 Rules to manage and control your activity to make sure that itsipadthejourney end result is accomplishment.

1. Don’t Give Up:   Don’t give up just because things get challenging and the road gets narrow and bumpy. Every path to success is riddled with rocks, bumps, logs, mountains, challenges, set backs, failures and disappointments.  If you do not want to travel on a path like this you are better off working for “Hot Dog on a Stick” in the Mall wearing those big funny hats standing there with a big crowd watching you go up and down on a block of lemonade ice that has the look and connotation of erotic movements. One thing for sure, those uniforms removes all doubt where and who you work for!

2. Evaluate Your Activity:   Refuse to do enjoyable activity that does not bring about accomplishment instead of engaging in less fulfilling activity that brings the results you want and desire.  Ask yourself if the activity you are doing is bringing you closer to your goals and dreams.  If they are not, they are the wrong activities for the moment.

3. Put A Price Tag:   Put a price tag on your activity.  What is your activity paying you or is it costing you?  No activity is neutral, it brings gain or loss.  When you put a price tag on your activities you become keenly aware of those who waste your time and bring distractions through worthless “Chit Chat”.  However, many times the intruder is not the culprit the culprit is our self welcoming the distraction so that we can escape from the activity that will bring us what we truly want.  If you plan to become a millionaire your hourly rate is $500.00 an hour.  Never do $15.00 an hour activity when you need to be working on $500.00 an hour activities.  There is a reason why most millionaires do not wash their own car or mow their own lawns…have you figured it out yet?

4. Determine: Upfront, determine what activity it will take to accomplish what you want and then focus all your time and energy on that activity alone until your desired result is achieved. This is much easier said then done and this is the reason why having your activities evaluated on paper and with actual numbers is so important.  It lets you know when you are off track and how to get back on track.

5. Refuse to Fear: The fear of not reaching or achieving our goals has a way of stopping effective activity and turning it into zero activity.  I have a poster right next to my computer that reads, “If I Do Nothing, Nothing Gets Done”.  Everyday I get up and look at my plans and activities and make sure they are in alignment to my target and goals I want to accomplish.  Ask yourself what it is that you really want to accomplish in your life and business and then take effective activity to achieve it!

Special Note: Relax…When you see my offers they are designed to give you the essential tools and resources you need to help you achieve everything you desire.  Here is where the “Relax” part comes in.  You will only respond to our offers when the “Timing” is perfect for you and not a moment sooner…I Guarantee It!   

When someone does not respond to an offer it is simply because the “timing” is not right for them, and when they do respond it’s because the “timing” is perfect for them and both situations are a good thing! So relax and feel safe reading our resource offers, it’s not about selling its all about timing and you are in control of that not me.

This Week’s Featured CD:  “How To Turn Complete Strangers into Paying Customers. Yours Free when you order any product at http://www.donboyerauthor.com/member-products.html  (all products shipped Free).

Hope you enjoyed today’s blog.  Thank you for sharing us around the world and at home.  We strive to bring you the best marketing and money making information available and put it in a personal and fun format.  We appreciate all of you who read our daily blog and whatever you do today join our Free Inner Circle Membership at www.DonBoyerAuthor.com 

Don and Melinda Boyer