As a child (and somewhat as an adult) to say I was (am) a picky eater would be a massive understatement. No matter how hard my mom would try, or how fierce her warnings were, she had one heck of a time trying to get me to eat anything new. Her famous words were “Just Give It A Try”. My famous reply was “I don’t like it”. “How do you know you don’t like it?” she would ask me, in which I would say, “It looks funny and smells bad”.
Age 10 running from my moms new dish.
Every time she came after me with a new dish I would take off running like a rabbit that just got shot in the ass with a pellet!
The entire goal of all marketing is just to get your target market to “Taste” your product or service. As human beings in the 21st Century our internal anti-purchasing systems are so well honed due to the over extensive offers and selling propositions that flood us everyday. Without thinking, whenever we are exposed to a product or service everything in our brain begins to fire off signals to reject, refuse, ignore, stay away from and run that it automatically overrides our conscience decision and power of choice.
Most do not realize this process is happening to them, but as it happens it blinds us many times to the very thing we need and even desperately desire. This is the reason many salespeople, professionals and business owners are failing to make more sales and acquire more customers.
Your marketing goal is just to get people to “Try” you on for size, take a test run, and experience a sample. No obligation, no strings attached, no commitment, no pressure just a simple experience to see if What We Have is What You Want.
In fact, if you took just that one phase and thought and used it as a marketing tool you could double and triple your selling rate. And as my gift to you today here is a copy of a marketing letter/email that I wrote that you can use free of charge. I am paid thousands of dollars to write ad copy like this but this one is on me. This marketing tool can be used for prospects to both a warm and cold market and used in any media format.
“Our Goal Is Simple…just to see if what we have is what you Want!”
Dear Jim,
In today’s competitive market it seems everyone has the answer to your problems, but the fact of the matter is there is no one magic bullet that fits and solves every problem, not even our product line and service. That’s why our method of operation is simple, just allow you to test drive and experience our product line with no strings attached, no commitments, no selling pressure, no fake promises and no cost.
The bottom line lets just see if what we have is “What you Want” it’s just that simple. If it is, we both win, if is not, we still both win because we found out what you did not want and laid the foundation of building a future business resource relationship where I refer anyone I meet in your field to you as I trust you do the same for me. My company as well as I personally looks to build relationships, solve problems and make friends, not sell products!
Give us a test drive, try a sample, try it on, either way I promise you in the end you will be glad you did. Call me today at….
Ok, that is a very short but powerful marketing piece you can adapt and tweak to fit any kind of business or service. Using this format allows you to do these 5 powerful things:
- It gets your foot in the door in a non intrusive manner
- It starts the relationship cycle
- It sets you apart from your competition
- It cuts through the chase to identify if this is your ideal customer
- It puts you in control of the sale
Take a look at your marketing plan and system and then look at your bank account, I promise you they are both the result of each other. If you want a better bank account you need a better marketing plan!
Special Note: Relax…When you see my offers they are designed to give you the essential tools and resources you need to help you achieve everything you desire. Here is where the “Relax” part comes in. You will only respond to our offers when the “Timing” is perfect for you and not a moment sooner…I Guarantee It!
When someone does not respond to an offer it is simply because the “timing” is not right for them, and when they do respond it’s because the “timing” is perfect for them and both situations are a good thing! So relax and feel safe reading our resource offers, it’s not about selling its all about timing and you are in control of that not me.
This Week’s Featured DVD: “Think Like A Millionaire”. Yours Free when you order any product at www.donboyerauthor.com Offer ends Friday June 21, 2013 (all products shipped Free).
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Don and Melinda Boyer
Don Boyer 