Your Business Solution

As you well know I am a big fan of lead generating marketing and lead generating products.  That is giving away value driven products to attract customers and clients to you instead of you trying to track them down.  Most know my personal story how I built a financial empire by simply giving books away and attracted more customers in a month than most business attract in a year.

In this economy business professionals around the world are asking me what kind of value product they could build to give away to attract customers that was low cost.  For many years I never thought high quality value could be equated with low cost production and for many years it was not.

Until I found a $99.00 solution!  Value is what attracts future clients to you, and value is what makes people do business with you.

Value is when you can bring inspiration, solutions, motivation and ideas
into the life of people and when you do it as a gift that becomes an
Attraction Magnet.

Right now you can be featured on our Power of Mentorship Interview Show along with Brian Tracy, Bob Proctor, Les Brown, Marie Diamond, Vic Johnson and many others where we do an audio interview with you and your business, we add the featured International Leaders into the show and create a Master CD for you that now becomes your Value Driven Lead Generating Product you give away in the marketplace.

Here is an Interview we just did for Bestselling Author John Milton Fogg,
whose book The Greatest Networker in the World has sold more than 2 million copies.
http://tgn365.com/downloads/Audio/DB%26JMF-TGN365Interview.mp3
We will create a customized audio for you and send you a Master CD as well as a downloadable version of it for just $99.00.

Time and space is limited, so contact me today for more information and to book in a time for your interview.

My Best,
Don Boyer

“The e-book Phenomena” How to turn your e-Book into a Financial Fortune!

The only way to earn more money is by creating more new customers.  This is a very easy equation to understand, the hard part is how to apply it or implement it.  As the creator and publisher of the Power of Mentorship groupbooksbook series, which now has 24 titles, have sold more than 200,000 copies worldwide and can be found on Barnes and Noble.com, and Amazon.com I completely understand the traditional methods and reasons of writing and publishing a book.

However the most important thing I have learned from this publishing business is something I learned 15 years ago that I just happened to stumble upon that allowed me to sell a million dollars worth of products in a single year!  What was that secret?  “You make more money by giving things away instead of trying to sell them”.

15 years ago when I was running my consulting firm I had a habit of giving away books by motivational speakers to my prospective clients and to my clients not as a marketing tool, but because I knew they would enjoy them.  As a result of giving those books away I sold more than a million dollars worth of business that year mostly from referrals of people I gave books to.   Back then it never dawned on me that those books were a great marketing tool, nevertheless, it brought those results.

Even today, I make more money (and our co-authors do too) by giving away books than I do by selling them.  I have made thousands of dollars selling books, but hundreds of thousands of dollars in new business and customers by giving them away!

The fastest path to cash, more income, new business and customers is by “Attracting Them” not “Prospecting for Them”.  Here is a well-kept secret by every millionaire business person; “The way to get people to take something out of their pockets (money) is to First put something (value) into them”.

Now let’s face it, giving away free printed books can be costly up front, however, giving away an e-book cost nothing and can be as effective as giving away a hard copy of a book.  I create thousands of dollars and entire list of new customers by giving away e-books. Giving away e-books creates value, goodwill and appreciation among those you give them too.

“Giving away a quality e-book is the most cost-effective way to create more business and income on the Planet”.

But beware; not all e-books are equal!  Many people give away books that are public domain and although many of them are very good, most people have them or read them before, therefore it diminishes the “value factor” of them.  But when are giving your prospects and clients an e-book that have chapters by some of the most powerful leaders of the 21st Century, plus you positioning your self as an “Expert” by writing a chapter in this book, how much value do you think that you create for them?

The Art of Living WellYou can use the book as a lead generator, marketing tool, give away product or sell it on your website.  Giving an e-book away that will not only help many people, but help you create thousands of dollars in new business and customers.

Therefore, if you want to position yourself ahead of the financial crunch 96 percent of all business industries are feeling, you must do something that 96 percent of professional don’t have and that is the advantage of being a published author and using the that book as one of the most powerful marketing tool in business.

If you would like to learn how to get published in a bestselling book in 30 days or less, send me an email and I will send you the “Insiders Secret To Getting Published” free of charge.

Thank you for once again visiting our daily blog and bringing us into the homes of your friends and family and leaving your positive comments. Don’t forget to hit the Follow Us button, I promise we only post once a day and will never bug you with multiple posts!  If you want more of us…It’s going to cost you some Money! (Just kidding, Melinda got mad at me for writing that, but at least I did not cuss).

Don and Melinda Boyer

Hide and Seek?

Help…I am desperately looking for you. I cannot see you and cannot seem to find you.Where are you? 

Believe it or not, this is the heart cry of millions of people who are looking for you and want to fill your bank account full of cash; they are called your Ideal Customer. There is no shortage of ideal customers, no shortage of sales and no shortage money.  So what is the problem with your cash flow and business growth?  These ideal customers cannot find you because of a Book Postcardlack of exposure on your part.

Finding “New Customers” is the life blood of every business.  However, for the masses of those seeking success, finding new customers is as painful as getting dental work with out Novocaine.  The good news is…it does not have to be that way.

How do you find new customers?  You don’t…you let customers, the people who have the money and desire to buy what you are selling find you. I assure you, those kind of people are out there by the groves.  Why do you think infomercials have been so successful?  Selling billions of dollars of products that will end up in a few years at the 99 cent store.  The key is not finding and prospecting for new customers but making yourself visible and seen in the market place so that your ideal customer can find you and fill your pockets with cash.  Many people have a hard time conceptualizing the fact that right now, no matter what you are selling, millions of people are out there desperately looking for you wanting to buy your product.

Please, write this next statement in bold letters where you can see it everyday…”There is No Shortage of People who have the Money and Desire to Buy what I Sell”.  At this very moment, your perfect customer is looking all over for you, but can not find you.  Why?  You are like the indivisible man or woman walking around and no one can detect your presence.

In order for your customers to find you, you have to have a fog horn sounding, flashing lights, fireworks going off, beam lights flashing in the sky…in essence, you must be a shining lighthouse.  How do you do that?

Exposure and the power of Leverage

chriswisebookYou must let the masses know you exist and how to find you, because in the mist of the masses are more ideal customers than you could handle.  Everything I do is about exposure and making my presence known in the market place, allowing people to find me.  Listen, you do not sell products or services, what you do is solve problems, help people and make their lives better.  Customers are looking for you, you do not have to sell them, just let them know how to find you.

Most people spend their entire life trying to sell people their products and services.  That is a hard road to travel that is laced with a very high failure rate.  You can succeed with this method…if you are addicted to misery.  Why not do it the easy way and make more money and enjoy life more?

The more exposure you get, the easier it will be for people who want what you have to find you.  That is the key to more profits and business growth.  So I ask you, what are you doing to gain massive exposure?  One of the best things you are doing is being a Co-Author in our books, which leads me to our next secret…

Leverage:  If you do not employ leverage in your business, you are working to hard and robbing yourself of a financial fortune.  You want to make sure you blow your fog horn in a crowd of thousands, millions is even better, and not just a group of 10 people at a time.  On the other hand, you do not want to spend a ton of money on advertising that does not work.  The key is to ask; “How can I get the most bang for my exposure buck?  Yes there is an investment in making your presence known in the market place.

People will say the best exposure is free, that my friend is the death gargle of an under achievers.  When it comes to growing your business, do not build it on free stuff.  Excellent quality is never free!  Why do you think the commercial at half time during the Super Bowl is so expensive?  Prime exposure.

Take a moment and think about shifting your mindset from finding customers to learning how to get customers to find you.  Not only is this type of method a lot easier, is far more productive and profitable.

Here is a little exercise I encourage you to do everyday; Visualize people with a fist full of cash, running in a mad rush, calling out your name to find you so they can exchange that fist full of cash for your product and then ask yourself this question; “What can I do today to help those people find me?”  Then write that answer down and implement it.

What is the best way to create massive leverage, attract more customers in a month than most attract in a year and drive massive traffic to your website?  Becoming a published author with bestselling authors like Bob Proctor, Brian Tracy, Zig Ziglar and many more.  If you would like increase your income, attract more customers and take your business to the next level of success by being featured in our upcoming Power of Mentorship book contact me at don@donboyer.org for more details.

If you have not left a positive comment, followed us, hit the like button or shared us with your network, please do so today, we would highly appreciate it.  If you are serious about getting ahead in life make sure you join up for our Free and Exclusive Inner Circle Membership. Just go to www.DonBoyerAuthor.com and sign up today!

Don and Melinda