97 percent of people who hear the phrase “Money Pressure” would equate that to financial shortage, financial challenge, and debt, lack and money worries. However, the pressure of money has nothing to do with the shortage of money but the abundance of money.
Right now, you are surrounded with “money pressure” and if you understand what that means it could make you wealthy beyond your wildest dreams. Let me explain:
A maple tree is full of sap syrup running inside its tree trunk. In fact the tree is completely jammed pack full of maple syrup and it’s under a tremendous amount of force and pressure. All that is needed to release the syrup is to create a “tap” into the tree and by nature of the pressure inside the tree; the maple syrup comes “gushing” out in abundance!
Your “tap” is your business and service. Learn how to improve, expand and upgrade your marketing, your exposure, and your service which in turn creates many “taps” into the money tree and by way of the pressure of economics, money will begin to flow out to you in abundance.
The only reason there seems to be a sluggish economy is not due to a lack of business or money, but a lack of “taps”. Money is still here on planet earth, millions of dollars are under pressure to burst out your way, and all it takes is to plug in your “tap” and let the money flow. I promise you, if you do this, you will stand there and say, “What harsh economy”?
If you want to know a big “Tap” you can tap into here it is…
Digital Downloads
The Next Trillion Dollar Industry
Over the past few years the self help industry has not been sluggish because of it’s content, or lack of interest from the marketplace or even as some have said from “information overload”. It has been on the decline because of its current format in meeting the demands of cultural change. We are now living in a very peculiar time in history, where technology is no longer an interesting subject, but a life driven system known as “marketplace culture”. For instance, how did we ever do business without computers, cell phones, emails and the internet? To think that these tools were not available to the average business 25 years ago seems to be, well unthinkable!
However, these technologies are no longer for the elite few, but for the ordinary masses which now has become cultural standard, which simply means this system of technology has become our lifestyle. Being part of the baby boomer generation, I did not grow up with internet technology, and although I am proficient enough to function in this technology the fact remains that my 4 year old granddaughter knows how to navigate my iPhone games better than me! The self help industry as we now know it today has a little over a 100 year history. Not much has changed in the way of its message and teachings for they are founded on unchangeable principles. However, the format they have been brought to the public has drastically changed over the last 100 years.
1910 through 1950 the self help industry was booming through the format of printed books. That era gave us the classics that we are still buying today like “As a man thinketh”, “Think and Grow Rich” and the “Science of Getting Rich” just to name a few. Then the movement started losing momentum in the marketplace and went on a massive decline.
In the 70’s and 80’s it was revived with a renewed fever by using the format of live seminars and meetings. Professional speakers like Jim Rohn, Charlie “Tremendous” Jones, Zig Ziglar and many others would pack out a 10,000 seat auditorium across the nation. The self help success industry was once again in the mainstream spot light. But as the cultural demand changed, so did the need for the delivery format. So once again as the marketplace format shifted, the industry started to decline.
Once the 1990’s came into play, the self help success industry become alive and mainstream once again through the media of audios. As technology progressed and the demand on our time continued to grow, less and less people were willing to pack out auditoriums and used their travel time to turn their car and commute time into a ‘learning university on wheels” by way of audio programs. This format was extremely effective throughout the 90’s and even well into the 21st Century.
However, the industry took on a massive renewal revival in 2006 with the mega smash hit film “the Secret” produced by Rhonda Burns. For many known and unknown reasons the film swept the globe and went viral. Many people had high hopes for the film project, but nobody expected it to become the phenomena that it did. This gave the industry a huge boost and mass appeal and once again the flames of the personal growth industry was burning only this time brighter than they shone for the past 100 years. This also put the self help industry in a new format that nobody was really expecting, and that was in a movie format. A film that was a unique blend of being a documentary coupled with a storyline, showcasing the top experts in the field of personal development. International experts like Bob Proctor, Marie Diamond, James Ray and many others. Once the Secret was released, the personal growth industry took off the path to fill the marketplace demand of bringing the message of success through movies.
This however created two major problems;
- No body in the personal growth industry had any real experience in this movie format, and frankly had no idea what they were doing. But not knowing what you are doing has never stopped any real success expert. So we just jumped in and started filling the need.
- The “Secret” was such a phenomenal hit, and did create a magnificent film that it was very hard and expensive to follow.
Although motivational movies are fun to do and we have personally produced four of them ourselves, (you can view the trailers at www.EmbracetheJourney.net) there is a new kid on the block, which is not a fad, but a global phenomena that is here to stay that I call the “E-book Phenomena”. I have been predicting and preparing for this global trend since 2006 when we were one of the first publishing companies to convert our printed books into an e-book format and market them. Of course, back then, there were was no real market for them, and there was no such thing as e-book readers on the market yet. However, I seen the day approaching. That day is now here and taking the market by storm. In fact, the front cover of a recent Bloomberg Business-Week magazine has the caption “Amazon wants to burn the (printed) book business”.
That reality is not good news for traditional book publishers; however it has opened an unlimited “Gold Mine” for speakers, coaches, and entrepreneurs to partake in the greatest marketing and business tool ever created, “The published book” If you are going to survive and excel in this current harsh economy, you will want to take advantage of this global trend. Becoming a published author has now become accessible to every professional on the planet. So I urge you to stake your “claim” in this “Trillion Dollar Industry” of digital downloads.
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Don and Melinda
Don Boyer 