Do you realize that money is just a symbol for value? What you have is your report card of what you give. Your bank account reflects your value account. If you watch the actions, mindset and habits of the average person or business that is struggling financially, you will find that they are more interested in making money than they are in producing value.
There is one thing that you cannot do and that is deceive the business market. The business market only responds to releasing its funds to value. How do you create value in the market place, your customer, family or for your fellowmen? I have found four powerful ways.
- Dump the Scarcity Mindset
This kind of mindset is the reason people live a life and/or run a business that is based on making money instead of adding or creating value for people. Thus, they struggle in finances and in every other area of their life that they apply this method. They do this because of an internal belief (paradigm) that there is not enough for everyone and in order for them to have enough they must somehow win the battle and get yours.
Recently I met a very bright young man (in his twenties) who has a young family to support and was making just enough to get by. I had the opportunity to take him to lunch a couple of times and he really wanted me to mentor and help him. I gave him a small job for one day, working in my office and offered to pay him $500.00 for the day. The first thing he asked me was when I would pay him? Then he asked how long did he have to work? Then he wanted to know if lunch was included.
It was not that this young man was lazy, nor did he intend to come across like someone walking around in a fog, it was just that he had the mindset of being more interested in what he got verses in what he could give. Although he has great potential, this type of mindset will keep him locked into poverty and just getting by.
“The great tragedy of life is…
People can have so much but settle for so little”.
Don Boyer
I have a family member that he too suffers from this great peril of a scarcity mindset, and like the young man above, does not have two quarters to rub together from his paycheck. As I observed him the other day as we were eating out, I could not take his rude behavior of not waiting for anyone else to eat, but getting his plate he dives right in, chewing with his mouth open and not caring of his manner. I slammed my fist on the table and said David (not his real name) “How does it feel being the only person on the planet?” He looked up at me and said, “I wish I was, that way I could have everything just for me”. Pathetic but very sad, sad that he lives like this and sad that millions of people operate and run their business and life with this mindset.
If you want to spot a winner, become aware of those you eat out with. A winner will always pick up the check; a loser will always expect you to pick up the check. On a good day, a loser may say, “I will get the tip” and then leave a dollar! You cannot possibly get ahead in life or financially with a scarcity paradigm or mindset.
- Be on a Mission
Ask yourself everyday, “How can I bring my customer, marketplace, people, friends, business and family more value? This is a foundational principle that we run our company and our lives by. Does this mean you should give away your product or service? Yes, sometimes. Let me give you an example. Our mission and purpose is to give people the opportunity to better their lives. One way that I do that is by giving away a free Mentorship book and a free Mentorship kit. But, my mission is to help people not waste or throw away money. So, when people go to my website at www.DonBoyerAuthor.com to get their free book or Mentorship kit, I ask them to pay the small S/H fee. If someone is not willing to pay the shipping charge to get a free book or kit that thousands have paid full price for, they are not the ones I can help.
When we first launched this offer, I had a friend tell me, “What a great marketing plan”. I said, “I am not doing this as a marketing plan, I am doing it this way so that I can bring value to those who want to improve themselves and not waste money on those who only want a free ride in life”.
The worst day in a mans life is when he
Expects something for nothing.
Thomas Jefferson
When I write about bringing value to people, you do have to use some common sense. There is a great difference between giving value and wasting money. My view is, you feed a Jack Ass corn not gold! Value should be given to those who deserve value (which is most people). Do you know the ones in your life who deserve gold and those that deserve corn? Your ability to know the difference will be a key factor in your overall success.
- Million Dollar Service
Create a plan to give people what I call “Million Dollar Service”. Model it after the kind of service you receive from an exclusive hotel or high-end restaurant. Make a list of 5 things you can do for your customers that are above and beyond your call of duty. Small things can create a big impact. It is very important that you base those jesters off the foundation of value and caring for people.
Do not use it as a means to dig deeper into their pockets, or a con job of horse doo-doo, but instead as a means to say “Thank You” and “I really appreciate your business”. In other words, make it true value that comes from the heart of service.
- Develop the Trust Factor
This is one of if not the most important thing you must develop if you plan to have long-term success in your business, finances, relationships and life. People must trust you. This is a characteristic you cannot fake. People invest in my services because of one main factor, they trust me. Trust is something you cannot buy or borrow, it must be earned. Trust comes from being transparent and honest with people, being a master of what you do, your product or service being the best on the market and you providing unparalleled value.
If you develop the reputation that you cannot be trusted, plan on living like a vagabond in the business world. Being a person that cannot be trusted to keep your word, commitments or conducting business where you are always ending up with the bigger stick is a sure path to financial and business ruin. If you cannot trust someone to return a phone call, do you think you can trust them to return value for your money?
The fastest path to cash is to understand, when you increase your value to the market place, you automatically increase your income and profits. Work on creating value, and the money will take of itself.
And that is the Hidden Secret to Wealth.
As always, our sincere gratitude to all our faithful readers and followers; it is our greatest desire that this blog inspires and motivates you to achieve your greatest dreams. We will see you tomorrow and be sure to check out our Free Inner Circle Membership at www.DonBoyerAuthor.com
P.S. Be sure to keep leaving your positive comments and sharing us with friends and family.
Don and Melinda
Don Boyer 