You Have Two Choices

Living in Southern California, I am surrounded with businesses every way I look.  Driving to dinner tonight with my wife Melinda we would see building after building with For Lease signs on them.  On many of them it was just a few months ago that they were open for business only to close its door because they could not financially make it. The Journey Movie

It would be very easy to look at this situation and blame it on the economy, but unfortunately it was not the economy that caused them to fail.  Granted, this economy did demand of them (as it does to all of us) to step up to the plate and deliver.  However, they did not have an economy problem, cash flow problem or even a profit problem; they had a Major Marketing Problem.

In this new demanding economy you have two choices;

Be Diligent In Your Marketing

Or

Become Proficient In Begging 

If you learn how to master your marketing and prospecting skills you can Succeed as a professional, business owner, home based business,  sales person, online seller or in Network Marketing.

When Your Marketing Is Correct, Price Does Not Matter 

I was recently reading some information Kyle Wilson had sent me.  In case you do not know who Kyle Wilson is, he was the President of Jim Rhon International and was the driving force of producing the International product line for Jim Rhon up until the time Jim Rhon passed away.

As I was on his site, I went to his product and store page and found out that his fee for a One day coaching session is $10,000 plus first class airfare!  I almost needed smelling salts to keep me from fainting. I jumped and yelled, “I am ripping myself off, I charge way to little for my services…Dang Gum It, My Fee’s Are Going Up!”

My shock was not at his fee, but how many had signed up for it and was paying it!  While the majority of people are crying the blues about how hard business is and the economy is so bad, there are thousands of business people out there in every field raking in the dough because there is No Shortage of People out there who are willing to shell it out!

There is only an over abundance of professionals charging to little!  Let this concept roll around in your skull a few times and see if loosens up some Income Insight.  My good friend and business associate Butch Patrick who played “Eddie Munster” in the 1964 hit series “The Munsters” have a Munsters Memorabilia store where we play the show on a big screen TV.  There is one episode where a character shouts out…

“This town if full of fancy Dews”

(Rich Folks) 

The majority of our professional population have bought into the lies of this economy making people think that everyone is broke and struggling, when in fact this country and world is really…”Full of Fancy Dews”. 

My advice to you is to go back and Rethink Your Fees, and then consider if you are charging to little.  If you think lowering your price is the key to success you are associating with the wrong crowd.  Lowering your fees doesn’t attract ideal customers, it drives them away and instead attracts customers from Hell and they bring the devil along with them!

Remember, you have Two Choices, I highly recommend choosing Master Marketing! 

Don’t forget to join our Exclusive Inner Circle Membership where every month we send you over $300.00 worth of resources and tools Free and Postpaid (we even pay for the shipping!).  Go to www.DonBoyerAuthor.com

As always, thank you for following us and sharing us.

Don and Melinda Boyer

Tough As Nails

“News Flash”

If you are going to survive let alone thrive in business you have to be “Tough As Nails”.  Being in business for yourself many times means being in business by yourself and that can be a very daunting experience.  Yes we may have supporters, vendors, and business associates and maybe even employees, but the bottom line is when everyone else goes home, we are left with all the responsibility of business on our shoulders.  There are many times in business that you have to make hard, difficult, sometimes gut wrenching decisions and that requires you to be tough as nails.

Sometimes when you are stuck in business and the wolf is coming to get you, you have to chew your own foot off to break free and escape.  As one man said, “You can’t crawl out of the mud you have to Explode Out of the Mud!”  Listen, Superman or Superwomen have nothing on the Business Entrepreneur.

BusinessIf you are a true Business Entrepreneur even the devil himself gets rectal leakage when he sees you coming!

I often think back to my mentor the late legendary Jim Rohn tell a group of us when we were facing difficult times, “Don’t pray for things to get easier, pray that you get stronger”.  So much wisdom in so few words; I wish I could sit here and tell you that I could make you successful and although the marketplace is filled with “Gurus” who proclaim they can guarantee you success (after you send them $29.95) the truth of the matter is…

“No one can guarantee you Success the best we can do is offer you tools that give you a Fighting Chance to Succeed” 

Ultimately, success or failure is the sole result of what we do or don’t do; the action we take or fail to take leads us down the path of success or the path of failure.  The choice alone is ours.  As a speaker, Mentor and success coach for the past 30 years, the hardest thing I have had to over come was my desire of wanting success for others more than they wanted it for themselves.  Taking that stance creates more pain and disappointment than you want to bear and the fact is, you cannot force anyone to take the necessary actions to give them what they claim they want…Success.

The American Dream of Financial Independence is Alive and Doing Well, and you can have that Dream if…You Simply Take the Time to Learn How to Get It. 

That statement will do more than cause you to double and triple your income, that bit of advice will take you into the Millionaire Zone.  If you are not at the financial place that you want to be at, it’s because you simply have not yet learned how to do it.  When I look back on all the good fortune as well as all the failure I have experienced in business I could pinpoint the “Why” it happened in both circumstances.  Let me share it with you to save you some heartache.

When I succeed it was because I filled by gun chamber with daily, massive, marketing and prospecting bullets and when I failed, I did not. It is as simple as that.  If I had to go into the jungle of business and I only had one tool or weapon I could take, it would be a proven marketing system.  In the world of business you have King Kong, Big Foot and Godzilla all wanting to slap your buns with yellow mustard and eat you like a hot toasty sandwich.  The only way you can defend yourself (and your buns) is having a rock solid, proven marketing system that attracts customers into a buying environment.  As long as you have that you can thrive in the marketplace.  As far as all the other pitfalls of business…well you can handle that because you are “Tough As Nails”.  Right now, there are hundreds of thousands of people buying what you are selling; my closing question to you is…What are you doing to make yourself visible to all those customers who have money in their hand?  A proven marketing plan makes you stand out like a Neon Sign to those who want to put money in your bank account.

If you are not using our “Painless Prospecting” and “Painless Selling” system you are working way to hard for way to little.

Are you part of our Exclusive Inner Circle Membership program yet?  This is the real deal.  This is no Smokey Joe Blow Smoke Up Your Kazoo type of fake program.  This is a highly prolific Mentorship program that is Free of charge to those who are serious about doubling and tripling their business and income.  Get on board today while enrollment is still open.

I will see you tomorrow when I share more insights to help you make you more successful! And hey, thank you for continuing to share us with others.

Don and Melinda Boyer