How Effective Is Your Business Card?

Depending to grow your business and income on the power of your business card is like shooting Godzilla with a pea shooter and thinking that big monster is going to kill over.  No one in their right mind would be that stupid to believe that…Right? (Please say yes).  Yet millions of professionals and business owners go out into the marketplace with that mighty card expecting that they are going to change their financial and business conditions around for the better.

How effective are business cards?

As a business owner like any other profession, you need more customers, more sales, and more bottom line profits.  So let me ask you, how many clients, referrals and money can you directly trace back to being results of your business card?

The fact is business cards and brochures as important as they are when everything is said and done are really poor performers in the area of marketing and generating revenue.  The three major reasons are:

1. Business cards have been used for 100 years and have exhausted its uniqueness.

2. Everybody uses them, and no matter how fancy or how much money you spend on them, it does not make you stand out from the rest of the business cards your competitors are passing out.

3. The fact is, far too many business cards end up in the trash can.

However, there is one type of business card that Never ends up in a trash can, which is really not a business card but a book that functions as a business card on steroids!

Most professionals and even many authors do not understand the many functional uses of a book to generate new business, new customers and fresh revenue.  Most believe that the only function of a book is to create revenue from selling it.  But the truth of the matter is; a book sold brings a few coins to your wallet but a book given away returns Financial Independence.

My personal friend and mentor Bob Proctor taught me this secret of using a book as a lead generator.  He uses it to generate millions of dollars of revenue and every known International speaker/author uses this same system.  I proved this system works by creating the Power of Mentorship book series that now have 220,000 printed copies in the marketplace and a million e-book versions in the marketplace worldwide.The Power of Mentorship Books

 Here are 5 major reasons to become a co-author in our upcoming Power of Mentorship book.

  • It positions you as an expert in your field
  • It gives you credibility being featured with International leaders
  • It gives you another product to generate revenue
  • It becomes your business card on steroids
  • It is the most effective marketing tool on the planet with zero cost 

 

In closing, take out your business card and look at it, then ask it, “How Much Money Did You Make Me Today?”  If your answer is “Not Enough” it’s time to become one of our Co-Authors and put your business card on Steroids!

Thanks for spending this time with us today, and we love reading your positive post!  Keep them coming and we will keeping sending you ideas on how you can take control of your money and create…”Predictable Wealth”. 

Don and Melinda Boyer

P.S.  Remember, what the world needs from you most is for you to get Rich!

M.S.I. Multiple Streams of Income

One major Secret of all wealthy entrepreneurs is that they have all learned how to create MSI systems (Multiple Streams of Income) within their company or outside of their company. Let me share a few ideas on how you can start doubling and tripling your income by adding a few of these MSI units to what you are already doing.

Lead generator products.  If you are not using a Free e-book, CD, DVD, Reports and/or Blog as an information product to give away in the marketplace you are leaving thousands of dollars on the table and I promise you your competitors are more than happy to take it!  A lead generating product is inexpensive and extremely easy to create and is very effective in turning complete strangers into loyal customers. CD

They are also the foundation of creating an atmosphere and environment of buying verses one of selling.  People hate to be sold, but love to buy!  In fact, when you become a master at creating the buying environment selling becomes unnecessary.  Most waiters don’t focus on selling but on serving, and you get to take the same approach in the buying atmosphere.

If I sold cars, I would create a Free Report, CD and/or DVD or e-book on “Secret Diary of A Car Dealership Owner” 10 Things A Car Dealership Don’t Want You To Know. This transforms you from a pushy commission based salesperson, to friend and coach that is playing on their team.  You then list 10 tips that would benefit the consumer who is in the market for a new car.  Who would you feel more comfortable dealing with, the sales professional who sent you this valuable resource, or driving up to almost any car dealership where 10-15 salespeople are standing at the door like wild starved wolves waiting for their next meal? homebasedipad

Here are 5 of my lead generating tools that I use in emails, free reports, CD, DVD and e-book formats. 

  • “How To Make Your Money Go Up When The Economy Goes Down” (designed to reach anyone with a brain) 
  • “How To Speak More Often To More People For More Money” (designed for the Professional Speaker) 
  • “How To Earn 10,000 Dollars Every Time You Speak” (designed for the Professional Speaker) 
  • “How Effective Is Your Business Card?” (designed for any business) 
  • “How To Turn Complete Strangers Into Paying Customers” (designed for any business or professional selling products or services) 

Now if you look at these Ideas and start making excuses and reasons why you could not create this type of marketing tool, or why it would not work in your field, you might as well just resign yourself for spending the rest of your days with Charlie Tuna at the bottom of the Sea.  It does not matter what kind of business you are in or product you sell, finding new customers and clients is the key to doubling and tripling your income.  Take a look at what you do and if you cannot figure how to add a MSI to it, or need some ideas then join our Exclusive Inner Circle Membership where we are waiting to help and mentor you for free!

http://www.donboyerauthor.com/membership.html 

Until tomorrow, keep dreaming big and make sure your actions are bigger than your dreams.

Don and Melinda Boyer