Effective Marketing and Selling is really about giving the marketplace a “Reason” to say Yes to your offer and a big enough reason to choose to do business with you over others. If a qualified prospect is not doing business with you it’s primarily because you have not give them “Reason Enough” to say Yes to your offer.
This is the reason positioning you as an expert and up and coming celebrity professional is so important. When they perceive you as such you give them a “Reason” to buy from you and do business with you over others. List 5 things you are working on to improve what you do and what you offer that would give rock solid ample reason for your prospects to do business with you. Here is where you have to “Think Outside the Box”.
For instance, how effective are business cards?
As a business person like any other profession, you need more customers, sales and speaking events, and more bottom line profits. So let me ask you, how many clients, referrals and money can you directly trace back to being results of your business card?
The fact is business cards and brochures as important as they are when everything is said and done are really poor performers in the area of marketing and generating revenue. The three major reasons are:
1. Business cards have been used for 100 years and have exhausted its uniqueness.
2. Everybody uses them, and no matter how fancy or how much money you spend on them, it does not make you stand out from the rest of the business cards your competitors are passing out.
3. The fact is, far too many business cards end up in the trash can.
However, there is one type of business card that “Never” ends up in a trash can, which is really not a business card but a book that functions as a business card on steroids!
Most professionals and even many authors do not understand the many functional uses of a book to generate new business, new customers and fresh revenue. Most believe that the only function of a book is to create revenue from selling it. But the truth of the matter is; a book sold brings a few coins to your wallet but a book given away returns Financial Independence.
My personal friend and mentor Bob Proctor taught me this secret of using a book as a lead generator. He uses it to generate millions of dollars of revenue and every known International speaker/author uses this same system. I proved this system works by creating the Power of Mentorship book series that now have 220,000 printed copies in the marketplace and a million e-book versions in the marketplace worldwide.
And the fact is, using the digital format of the book, giving it away as a gift, bonus and lead generator makes your marketing efforts extremely effective with zero cost. Top that off with the fact that you can put your book into the hands of potential clients instantaneously and globally makes this the most powerful marketing tool on the planet.
Here are 5 major reasons to become a co-author in our upcoming Power of Mentorship book.
- It positions you as an expert in your field
- It gives you credibility being featured with International leaders
- It gives you another product to generate revenue
- It becomes your business card on steroids
- It is the most effective marketing tool on the planet with zero cost
Don and Melinda Boyer
“It is my sincere prayer that something I write or something I say unlocks the greatness within you”. I am asking you to let our team help you create financial freedom in your life through our 1 Year Mentorship Program. Together we can get it done…I Guarantee it! For information about our Mentorship program email us and we will send you our “Money Magnet” audio that gives you the details.