Marketing and Sales Is A Science

There are not too many people that would deny we are in the midst of a very tough economy.  While this is true and no one would deny it (except some government politicians) this becomes extremely deceiving to the business person and professional because it’s easy to blame the economy as the source of failure or financial problems.

But the truth of the matter is, as hard as this reality is, the bad economy is not to blame for business or financial failure.  The economy has no more of a negative effect on business as it has on affecting the rising of the Sun or the Tide of the Ocean.  The rising of the Sun and the Tide of the Ocean are based on science not economy, and it takes no genius to understand this. However, what is not so easy to see or understand is that business and its life blood sales are based on science and not the economy as well.

Success in business and finances is founded upon set principals that brig about predictable results.  If you take the right actions you will create the right results, it is as simple as that.  When you take daily, massive, consistent, relentless action using the proper system to your target market, the end result will be a constant flow of new customers and sales.  Money does not disappear, it simply moves which requires constant marketing action on your part.

Show me any business that is failing, and all though there will be many contributing factors to the cause, if you look close enough and hard enough you will find some where in the mix was the wrong system of marketing and sales.

If you want to be guaranteed to succeed in your business or career with predictable results in any type of economy, your daily check list must contain these three elements.

  1. A system to attract new customersMillionaire Speakers Marketing
  2. A system to retain customers
  3. A system to sale (provide) products or services 

If these three elements are your top daily priority you will be able to predict your income, and business growth with precise exactitude.  The problem is far to many people go about their business with out any exact plan but hoping and even worse expecting an exact outcome.  Do you know how many prospects you have to see before one says yes?  If your answer is no, how could you possibly figure out with mathematical certainty your income or business growth?  The answer is you can’t.  Blind faith is not the road you want to take when it comes to running your business.  Putting on a blind fold will not give you the results you want.

The only way to double and triple your income on purpose is by a scientific mathematical system.  When you use our “Painless Prospecting” and “Painless Selling” system, you will know how, why and when your increase will come.

Results you can count on, that is the system you want to use. In closing, let me share with you one of the most important lessons you will ever learn in growing your business and income and surviving the endless pitfalls of the marketplace.

“Never Count On A Sale To

Save and Rescue You…If You Do

You Will Meet With Bitter Disappointment” 

Instead, count on daily, massive marketing, prospecting, hard work, proper tools and most importantly the proper system to attract and retain your ideal customers.  You don’t need sales, you need customers and there is a big difference between the two.  Gear up to a big winning week and we will see you tomorrow!

Thank you for posting “Likes” and leaving your positive comments, they are appreciated and for sharing us with all your friends and family.

Don’t forget to take advantage of becoming part of our Exclusive Inner Circle Membership, it’s free but the benefits you get are priceless!

Don and Melinda Boyer

www.donboyerauthor.com

Beating Up the Bully “NO” And his twin brother Rejection

I does not matter how long you been in sales, how good your closing track record is or the kind of front you put on, getting a No to your offer and getting your offer rejected stings.  Now, there are all different kinds of ways people say NO.  Never hear from them again, a polite No thank you (rare), No, No Way, Hell NO, or Get Out!

“This is simply part of the sales profession” says the beer belly, balding sales manager who sits on his rear end at his desk shoving food in his pie hole.  This may be true to some degree, but it does nothing to easy the pain of getting a No, even a soft No still hurts.  To make life worse than having to deal with Mr. Fuzz Brain the sales manager is the fact that “NO” and his twin brother “Rejection” are Bullies.

“NO” will bully and intimidate you and make you want to quit. Its job is to rob you of your self worth, self esteem, self confidence, drive, desire, dreams, determination, courage, faith, hope, income, health and peace.  The darn bully who is Satan himself will even rob you of your family and job!

The “NO” and “Rejection” Bullies are relentless, ruthless, aggressive, combative and darn right ugly and mean.  Just like any Bully in real life, their number one job is to…

“Make Your Life A Living Hell” 

There is only one way to beat up a Bully; Stand up to him and kick his rear-end, even if you have to use a stick and rocks (that is what I used in grade school on bullies who tried to pick on me).  It is time to stop letting the “NO” and “Rejection” Bullies rob you blind and intimidate you.  It is time to join me on the revolution to reverse things and “Beat Up the Bully of “NO” and his twin brother “Rejection”.

Finding Your PassionIf you were in the jungle and King Kong was after you, would you shoot him in the butt with a BB gun and think the mighty giant will leave you alone?  Yet millions of professionals go into the jungle of business everyday and face the King Kong of “NO”’ and only fire back a BB pellet.   You have to shoot King Kong “NO” in the butt with an atomic bomb before he goes down.

So, here are 5 ways to Beat Up The Bullies “NO” and “Rejection”.

  1. Change Your Mindset.  Imagine in your mind as you prospect you are attempting to eliminate all the old work horses in your business stall of quality race horses and you send out a message to the marketplace that says;  “Will all the Jack Asses Please Say No To My Offer!”  Then when a NO or Rejection comes your way, just see in your mind a smiling Giant Jack Ass Standing There saying “That’s Me!”
  2. Change Your Attitude!  A few years ago, I was invited to be in the movie “Go For No” where they interviewed top International leaders on how they dealt with rejection and the word “NO” in the business world.  The main theme of the movie was to change your attitude on the subject of getting a “NO” by realizing that after all is said and done, the very core principals of getting to a “Yes” is going through a lot of “NO” and rejections.  If you know that you have to get so many people to say “NO” before you get a “Yes” then you start to welcome every “NO” with the expectation that you are that much closer to getting your “Yes”.  
  1. Decide Up Front how many times do you have to hear “NO” before you give up and quit.  If you do not decide right up front everyday on every project the number of times you have to get a “NO” in order for you to give up, it will not take many.  For the professional it may be 8-20, for the rookie maybe 4 and for the average less then one, sometimes just a look it will do it!  However, if you post a giant sign on your desk or wall that says “It Will Take Me To Hear NO 10,000 Times Before I Quit” then when “No” or “Rejection” 10, 15, 30, or 50, comes your way it is no big deal in comparison to the number it will take for you to throw in the towel.  So, when the 50th “NO” comes across your desk you just say, “No big deal, I still have 9,950 to go before I quit” 
  1. Use The Right Tools.  One of the most important aspects of success in any trade is the tools you use.  Using the right tool for the right job creates the right results. On the other hand, using the wrong tools for the wrong job creates the wrong results. We all know this intellectually but why we have a hard time applying that to our business is still a mystery to me. 
  1. Use The Right Marketing System.  If I would have to narrow down the most important aspect of business, without hesitation and question I would say it would be having the proper marketing system in place to attract and retain customers.  New business is the life blood of any business.  Here is something I suggest you print and see everyday of your business life… 

No Business or Professional Fails

Because Of A Bad Economy 

There is only one of three reasons a business or professional fails in business.

  1. Using the wrong marketing system to attract and retain customers
  2. Not using the right marketing system to attract and retain customers
  3. Using no marketing system to attract and retain customers 

In closing today, make sure you make up your mind to declare War on the Bullies of “NO” and his twin evil brother “Rejection”

Here is the wisdom that will double and triple your income.  “Your business is not designed to make you money; your business is designed to make you Wealthy”. When you get that, your financial troubles will forever be over.

Thank you for continually reading our daily post and keep on passing us on to your friends and family.  See you tomorrow and make sure you take advantage of our Free Exclusive Inner Circle Membership group while enrollment is still available.

http://www.donboyerauthor.com/membership.html

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Prospecting is like picking up Rocks…

Prospecting is like picking up rocks, the majority of them are worthless, a few downright dangerous because they have snakes, scorpions and spiders under them, but there will be those few that are priceless diamonds that fill your bank account with “unlimited wealth for a lifetime” The Mastermind Groupbenefits and results of a lifetime commitment to effective daily marketing is a “unlimited wealth for a lifetime”.  Prospecting is a 3 step process; Pick Up, Inspect, Keep or Toss”.  Prospecting is not about you getting rejected by people, it’s about you rejecting people.  Your marketing system has to be one where every No is an intentional response and result of you First rejecting them as a client.  In a comical aspect it would be like looking for only those who have a brain and people jumping up and saying, “Don’t Choose Me, I Don’t Have One!”  Every No is just like that, and when you view it as such the pain of No’s is not that painful.

Our “Painless Prospecting” and Painless Selling” marketing system only attracts those who I can help and benefit and that are ready to buy while simultaneously flushing out and rejecting those I can’t.

Here are the three main components to double and tripe your income.

  1. You need the right audience
  2. You need the right message
  3. You need the right system 

Here is how we use these components in our company.

  1. Our right audience is the right individuals that have been attracted to us and flushed out the wrong ones with our Painless Prospecting and Painless Selling system. 
  1. Our message is we take the Pain out of Prospecting and Selling as you grow rich. 
  1. Our system to attract the right customer, reject the wrong one and do it fast, easy and painlessly is by giving away our e-book we co-author with International leaders.

However, the main and most important aspect to these three components and what makes them work is my secret ingredient called…

The Bing, Bang, Boom

“The How and Why Complete Strangers

Happily Send Me Hundreds of Thousands

Of Dollars”

I share this secret ingredient on a CD that I make available to all our Exclusive Inner Circle Members.  If you have not signed up to our Free Inner Circle Membership yet, do so today at http://www.DonBoyerAuthor.com while enrollment is still open.

In closing, as you prospect just remember, some rocks you keep, most you reject and a few will make you wealthy for a lifetime so keep on prospecting those rocks!

See you tomorrow, and keep sharing us with your friends.

Don and Melinda

The Mindset of a Coast Guard

Did you see the movie Coast Guard with Kevin Costner?  I loved that movie, and the one thing that has stuck in my mind was their mantra “We have to go in (water) but we don’t have to come back”.

When it comes to prospecting today, you have to be relentless, ruthless and unstoppable.  Today business is like a mad ragging sea, sinking business ships by the thousands everyday.  The economy is like the movie “The Perfect Storm”.  With this kind of aggressive and violent business environment your job as a “Prospector” is not trying to find customers so that you can survive by selling them stuff, your role like a Coast Guard is to save customers with your answers and solutions to their problems.

Your ideal customer, the one who is ready to purchase what you have to offer is already out there, in the matrix of the business environment and you dear reader as Coast Guard prospector has to jump in and save them.

Are business and the economy rough and hard?  Does a bear go do-do in the woods?  Everyday you are going to be tempted not to prospect, you will be distracted, things will come up, you will bombarded with no, No, HELL NO! From prospects you are simply attempting to help.  Everything and every element around you and within you will do everything in its nature to keep you from prospecting, marketing and selling, better known as saving the ones lost in the sea of business.

People laugh when they see me wearing my bright red or bright orange shirt that has “Search and Rescue” on the front and back.  Listen, you have to get your mind in the right frame to be a ruthless, relentless Coast Guard marketing and prospecting machine to find (save) your ideal customer.  Here is a tip that will help you double and triple your income, “Business, Prospecting and Marketing Is Not A Game” 

It is the most serious and important type of work you could possibly engage in.  And here is another secret tip to double and triple your income, “Only The Fittest, Strongest and Best Equipped Professional Succeeds in this New Economy”. 

Can you imagine a Coast Guard who is overweight, unfit, ill equipped, untrained and fearful jumping into a raging sea to save people?  Yet this is exactly the type of dynamics that are happening in the world of business everyday which causes people to meet bitter disappointment.  However, it gets worse, because these same people sit at the end of their rope and say with heads in hand and tears in their eyes…”This damn economy done me in”.   

Ok, this is for all you 4 percent winners out there who are ready to double and triple your income this year and refuse to meet Charlie Tuna at the bottom of the Sea.  It is time for Money Boot Camp.  Here are the 4 things you must do right now, today, not tomorrow or when you think you can do this, your future income and business is serious stuff, do these 4 things pronto.People Prospecting

 

  1. Join our Free Exclusive Inner Circle Membership.  This is an elite highly successful group of professionals who are dedicated to doubling and tripling their annual income. Our round table sessions only seats 4 percent, the other 96 percent is with Charlie Tuna at the bottom of the Sea where he has plenty of space. For a limited time you can sign up at http://www.DonBoyerAuthor.com  It cost nothing to join and the materials you receive are priceless. 
  2. Contact Me Today to get you published in our upcoming Power of Mentorship book and start you on our “Painless Prospecting” and “Painless Selling” system by giving the e-book away to your target market. This will be one of your most effective marketing tools to double and triple your income.
  3. Divorce Excuses.  30 years ago my Millionaire Mentors yanked my shorts over my head and barked, “You can make money or make excuses but not simultaneously”.   When we produced our first movie a number of years ago I almost had to wake up our CPA with smelling salts when I told him the budget because he knew that although the budget was more than our liquid cash on hand, that was no excuse to stop us. You know what, it did not stop us, and in fact we have done 3 more very successful movies after that first one!
  4. Be A Business Coast Guard.  What stops a Coast Guard from jumping in that raging Sea to save people? Nothing!  No icy freezing water, no fear of death, no storm.  His mission statement is “We have to go in but we don’t have to come back”.  If you are going to jump into the raging waters of business and succeed to double and triple your income you are going to have to…”Get Your Ass in the Water Right Now”!

 

As we sign off today, thank you for reading our post, leaving a comment and “Like” response.  Share this post with all your friends and family, they will thank you for it, and maybe be the very message to improve things for them.

See you tomorrow.

Don and Melinda Boyer

P.S.  Have you signed up for our free Exclusive Inner Circle Membership yet? As Kramer would say, “Come On Jerry…do it right now.  Pick up the phone and call Alan Burg and thank him for the tickets!”

“It Doesn’t Make Any Sense”

My older brother Charlie has a saying that drives me and everyone else crazy.  Every time something does not seem logical to him (which is about a thousand times a day) he shouts out, “It doesn’t make any sense”!  Even though his constant statement is as annoying as missing front teeth while eating corn on the cob, it give us a good insight to success and failure in business.

The world of business and the marketplace is a very unique, dynamic to work and serve in because it defies logic and common sense.  However the oxymoron is that although it defies common sense and logic it operates on set principals. If you know, understand and operate on these set principals you will succeed famously, if however you do not know these business laws no matter how integrity based, quality driven your product or service is, you will meet with bitter disappointment.  Let me give you an example.  We offer a very high quality Exclusive Inner Circle Membership free of charge where we send every month free of charge and postpaid (we even pay for the shipping) over $300.00 worth of materials, DVD’s, CD’s and books on the most cutting edge marketing and sales material available on the market to our members.

Now logic and common sense would say anyone with one eye and half a brain would jump on this free offer faster than ants on sugar. Someone would have to be crazy not to take advantage of this kind of offer, right?  I mean please, nobody is that stupid to say no to that kind of offer…right?  Now if we based this free service on that logic and common sense we would have failed miserably. But because business does not operate on logic and common sense but on principals we know that as incredible as this free offer is, only 7 out of every 100 would take advantage of our offer. Then 3 out of those 7 would ask us to stop sending the free package after 90 days because they did not have time to study and use the material.

Someone who does not understand the principal of business and only operates in logic and common sense would ask; “What is the catch? How could you possibly afford to give away $300.00 worth of materials every month and even pay for the shipping?” Or as my brother Charlie would say; “It Doesn’t Make Any Sense”.  The answer is simple.  Only about four percent of all those who say they want to double and triple their income are willing to do the necessary actions to make that a reality.

chriswisebookTherefore logically, we could not afford to offer this free service if business was based on that which is logical, but we do it successfully because business is based on principals.  Can you see the difference?  Is this starting to make sense for you?   Here is another true example.  Many professionals and business people operate their business on high alert to extract money from the marketplace, better known as the customer and then proceed to provide service and products. That is just pure logic and common sense, right?  The problem is, logic and common sense will not fill your wallet with money but instead empty it.

Business principals dictate that in order to get we must first give, before we make a withdrawal we must first make deposits.  This is why our system of giving away high quality products of e-books, printed books, DVD’s, CD’s, and memberships work so effectively in growing our business, customer and client base as well as our income.

If you want to succeed in business you must learn the laws and language of business and realize business does not operate on the premise of logic and common sense. And because of this fact, we see the most talented, high potential, extremely gifted people fail simply because they base what they do on logic and not principals.

In closing let me share with you 5 things to double and triple your income.

  1. Raise your Prices by 20 percent and raise your value and service to your customers and the marketplace by 95 percent. 
  1. Get Rid of nasty, caustic people in your life even if they are big customers, important vendors or long time friends.  These people do not make you money, they take money from you. Listen if you want hemorrhoids the size of balloons, and bleeding ulcers keep dealing with caustic people…you will get there sooner than later. 
  1. Work Harder but smarter.  Don’t torture yourself (and everyone else around you) cold calling, pressure selling, and stress, but instead use our system of “Painless Prospecting” and Painless Selling”.  You will be far more effective, far less stressful and be far more successful. 
  1. Be a Nice Person.  Hey I get it, with all the daily stress in life, dealing with people and all their issues, financial pressures, being an “A” personality and having a pet at home that farts, it is darn hard to be a nice person all the time.  But I have found that having a pocket full of money is the fastest pathway to being a Nice Person!  So the moral of this tip?  Double and triple your income…and for the pet with bad manners, try changing their diet. I think that is what Kramer did with his horse Rusty that ate all those beans. 
  1. Become a Co-Author in our upcoming Power of Mentorship book.  It’s the easiest, fastest and most profitable way to start yourself on the path to a double and triple income increase. 

As always, thank you for referring all your friends, family, contacts to our blog.  Make sure you become one of the top 4 percent who reach their financial goals and join our Exclusive Inner Circle Membership today before we close enrollment. http://www.donboyerauthor.com/membership.html 

O-la until ma•ña•na (tomorrow)

P.S. If you are ever in a store and hear someone shout out “It Doesn’t Make Any Sense” ask him if his name is Charlie?  It just might be my brother!

Give Your Way To The Top!

I want to welcome everyone to today’s post.  I appreciate everyone who leaves a like post and all those who are referring our daily blog to their friends and family.  Our goal is to provide you with the most cutting edge business, sales, and marketing secrets to help you double and triple your annual income.  I want to expose the biggest deception that is wiping businesses out and causing more stress than people can deal with.  That deception is…”Business is Slow Due To The Economy”.  The reason this belief is so dangerously deadly is because it’s so easy to swallow and accept.  We struggle with this concept because our check book shows shortage and so our heart and emotions buy into the problem being the economy and it overrides our logic when we see malls, Costco stores, and food chains bursting with business!

If your cash flow and business is slow and in trouble the direct cause is not the economy, the cause is you are not making marketing, exposure, prospecting and sales your number one priority everyday.  I wrote a few days ago about our 3 Best Friends, if you did not read that post, do so today.  Ok, here are the three things you must do to solve all your financial problems and create prosperity once again in your business.

  1. Build An Audience.  Unless you are creating an audience and a following, your hopes to stay afloat and in business, let alone double and triple your income is very slim indeed.   Like when Loyed (Jim Carry in Dumber and Dumber) asked the sexy girl he was in love with; “What chance do I have with you…one out of ten?”  She said, “More like one in a million”!  He was so stupid he yelled, “Yes! So I have a chance!”  What are you doing today to build an audience?  You build an audience by “Creating An Atmosphere To Buy” 
  1. Build A System. Your lead generating system to attract and retain customers are your daily blog, weekly ezine and lead generating gifts of CD’s and DVD’s and most important giving away an e-book you co-authored with top international leaders. 
  1. Make An Offer.  Making an offer is a combination of creating an audience, having a system (marketing); creating a buying atmosphere and attracting the right customers (those who are ready to buy and looking for you) with quality give away gifts. 

As we both know, I could not possibly cover all the details on how to do this in a single post, however this gives you an outline of what it is going to take in order for you to not only solve your financial problems but to double and triple your annual income.

The truth is, the bad economy plays No Role in your lack of business and financial success. D.C. Cordova founder of Money and You, taught us if our business is in a slump it’s because we are not spending enough time and focus on money generating activities. 

What is the first thing most business owners do when they get a lead? I will give you the answer…They try to sell them something.  That is not the way to build an audience, create an atmosphere of buying or make an offer and the worst way to make a sale.  Get this statement in your heart and it will help you double and triple your income;

The Power of Mentorship Books“If You Seek A Sale You Get Fed For The Day

If You Seek A Customer You Get Fed For A Lifetime” 

Making a sale and creating a customer is as far apart as an idiot and a brain, far as the South Pole is from the North Pole. Every business that is struggling right now has no clue how to create a customer or make a sale.  Here is the formula in a nut shell (this may blow your kahoo-nies right off your butt); You create a customer first and then proceed to make a sale. Just because a person or company buys something from you does not make them a customer.

A customer is a person or company that enters into a positive win-win relationship with you for a set period…preferably for a lifetime. 

The way and the only way you create a customer is by sowing, giving and imparting massive amounts of value into their life with a rock solid commitment to solve their problems and give them what they want.  You do that, and you never have to worry about your customer complaining about your price or leaving you for something cheaper.

When I was in the 5th grade I dated older women, those in the 6th grade.  I was the envy of all the 5th grade boys because the only ones they made love to were grass hoppers, lizards and bugs.  Here was my style and how I had such good fortune with the ladies.  Every Friday when I got my allowance I would ride my bike to Sears and I would buy two Christophers, a small stuff animal and as many candy bars as I could. ($5.00 went a long way in 1969).

Then on Monday morning I would pack my backpack (which in 1969 there was no such thing as a backpack for school so I made my own) with all my goodies.  When I got to the bus stop all the 6th grade girls would be gathered and talking and I would walk up and start passing my treats out.  Are you kidding me?  The girls went wild! I was hugged, kissed, and I think even goosed a time or two and as we got on the bus, there I was a welcomed guest with all the older women eating out of my hand.  I was the man with the plan and I did not even know it.  How strange all these years later, that same concept would make me a millionaire!

Listen, if you follow my systems, get in our books, learn my “Painless Prospecting” and Painless Selling” method, I will teach you how to build an audience, create a system, create a customer and make sales for a lifetime.

As one guy said who uses our system, “When I first started leaning your system, I made so much money there was not enough Poly Grip in the house to keep my teeth from falling out of my head”.  You got to love a guy like that…thanks Jeff!

In closing, everyday you are not using my systems is costing you thousands of dollars in profits.  What are you waiting for, email me today so we can get you published in our upcoming book and start making you…lots of money!  See you mañana!

P.S. Have you signed up for our Free Exclusive Inner Circle Membership yet?  Only a few spots left open. Email me and I will send you the details.

Don Boyer