Depending to grow your business and income on the power of your business card is like shooting Godzilla with a pea shooter and thinking that big monster is going to kill over. No one in their right mind would be that stupid to believe that…Right? (Please say yes). Yet millions of professionals and business owners go out into the marketplace with that mighty card expecting that they are going to change their financial and business conditions around for the better.
How effective are business cards?
As a business owner like any other profession, you need more customers, more sales, and more bottom line profits. So let me ask you, how many clients, referrals and money can you directly trace back to being results of your business card?
The fact is business cards and brochures as important as they are when everything is said and done are really poor performers in the area of marketing and generating revenue. The three major reasons are:
1. Business cards have been used for 100 years and have exhausted its uniqueness.
2. Everybody uses them, and no matter how fancy or how much money you spend on them, it does not make you stand out from the rest of the business cards your competitors are passing out.
3. The fact is, far too many business cards end up in the trash can.
However, there is one type of business card that Never ends up in a trash can, which is really not a business card but a book that functions as a business card on steroids!
Most professionals and even many authors do not understand the many functional uses of a book to generate new business, new customers and fresh revenue. Most believe that the only function of a book is to create revenue from selling it. But the truth of the matter is; a book sold brings a few coins to your wallet but a book given away returns Financial Independence.
My personal friend and mentor Bob Proctor taught me this secret of using a book as a lead generator. He uses it to generate millions of dollars of revenue and every known International speaker/author uses this same system. I proved this system works by creating the Power of Mentorship book series that now have 220,000 printed copies in the marketplace and a million e-book versions in the marketplace worldwide.
Here are 5 major reasons to become a co-author in our upcoming Power of Mentorship book.
- It positions you as an expert in your field
- It gives you credibility being featured with International leaders
- It gives you another product to generate revenue
- It becomes your business card on steroids
- It is the most effective marketing tool on the planet with zero cost
In closing, take out your business card and look at it, then ask it, “How Much Money Did You Make Me Today?” If your answer is “Not Enough” it’s time to become one of our Co-Authors and put your business card on Steroids!
Thanks for spending this time with us today, and we love reading your positive post! Keep them coming and we will keeping sending you ideas on how you can take control of your money and create…”Predictable Wealth”.
Don and Melinda Boyer
P.S. Remember, what the world needs from you most is for you to get Rich!