How Effective Is Your Business Card?

Depending to grow your business and income on the power of your business card is like shooting Godzilla with a pea shooter and thinking that big monster is going to kill over.  No one in their right mind would be that stupid to believe that…Right? (Please say yes).  Yet millions of professionals and business owners go out into the marketplace with that mighty card expecting that they are going to change their financial and business conditions around for the better.

How effective are business cards?

As a business owner like any other profession, you need more customers, more sales, and more bottom line profits.  So let me ask you, how many clients, referrals and money can you directly trace back to being results of your business card?

The fact is business cards and brochures as important as they are when everything is said and done are really poor performers in the area of marketing and generating revenue.  The three major reasons are:

1. Business cards have been used for 100 years and have exhausted its uniqueness.

2. Everybody uses them, and no matter how fancy or how much money you spend on them, it does not make you stand out from the rest of the business cards your competitors are passing out.

3. The fact is, far too many business cards end up in the trash can.

However, there is one type of business card that Never ends up in a trash can, which is really not a business card but a book that functions as a business card on steroids!

Most professionals and even many authors do not understand the many functional uses of a book to generate new business, new customers and fresh revenue.  Most believe that the only function of a book is to create revenue from selling it.  But the truth of the matter is; a book sold brings a few coins to your wallet but a book given away returns Financial Independence.

My personal friend and mentor Bob Proctor taught me this secret of using a book as a lead generator.  He uses it to generate millions of dollars of revenue and every known International speaker/author uses this same system.  I proved this system works by creating the Power of Mentorship book series that now have 220,000 printed copies in the marketplace and a million e-book versions in the marketplace worldwide.The Power of Mentorship Books

 Here are 5 major reasons to become a co-author in our upcoming Power of Mentorship book.

  • It positions you as an expert in your field
  • It gives you credibility being featured with International leaders
  • It gives you another product to generate revenue
  • It becomes your business card on steroids
  • It is the most effective marketing tool on the planet with zero cost 

 

In closing, take out your business card and look at it, then ask it, “How Much Money Did You Make Me Today?”  If your answer is “Not Enough” it’s time to become one of our Co-Authors and put your business card on Steroids!

Thanks for spending this time with us today, and we love reading your positive post!  Keep them coming and we will keeping sending you ideas on how you can take control of your money and create…”Predictable Wealth”. 

Don and Melinda Boyer

P.S.  Remember, what the world needs from you most is for you to get Rich!

Forget Plan B If You Don’t Have Plan A

Almost on a weekly basis I talk with individuals who try to explain to me a new business concept or explain what exactly their company does.  After 30 to 45 minutes of patient listening I have no clue of what they are trying to say and the strange thing is, neither do they!  It is just a bunch of exciting garble that eventually ends up producing absolutely nothing.

The Journey MovieAt a pool side, asking the man next to me what he did, it took him 30 minutes of non stop talking to finally explain that he was into Network Marketing.  I remember another time an individual trying to explain the answer to my simple question of “What do you do for a living?” Taking 15 minutes to answer the question he said that he was a “Multiple Transporter of humans to a higher level”.  I wasn’t trying to be funny but I said, “You are a Bus Driver?”   I was a hundred percent serious!

If you are going to even have the remotest chance of doubling and tripling your income you must know what business you are in.  Now that seems like anyone in business would be able to answer that, but shockingly I have found less then two percent could give me the correct answer.  To cut through all the blubber of garble trying to figure out and explain what you do, all business comes down to just two things.  Learn this and your money worries will be forever over.  All business comes down to…

“What Do You Want To Sell,

And How Do You Plan To Sell It?”

One main reason professionals and business owners are drowning financially is because they are surrounded with tons and tons of Business Blubber that does not allow the business of cash flow to reach their enterprise which is Attracting and Retaining Customers.  If clients are paying my $500.00 per hour consulting fees they can ramble on non stop until their Poly Grip Glue dissolves and their choppers begin to wobble.  However, if you are on my time, the moment you start to get lost in a mixture of Business Blubber (which is usually the first 3-5 minutes) I cut through the chase and say; 

“Just Tell Me… 

“What Do You Want To Sell

And How Do You Plan To Sell It?” 

The most important ingredient to over all success is having a plan, more specifically a proven marketing plan.

Talent plus skill with No Plan leads to endless ramble and zero profits.

Capital, talent, and skill with No Plan end in tears, endless ramble and zero profits.

Little skill, little talent, little capital, little brains plus a Proven Marketing Plan can lead to Extraordinary Profits and Success!

Unfortunately, most marketing plans that professionals and business owners follow barely bring in enough results to keep the doors open let alone doubling and tripling their annual income.  When my Mentors taught me how to use the “Painless Prospecting” and “Painless Selling” method that attracted to us is a flood of perfect customers and created an atmosphere of buying instead of an environment of selling, I asked them “Why in the world doesn’t every business use this system?” 

He just smiled politely and said, “Mankind has been inflicting self pain and misery since the garden and have refused to do things the painless way…and nothing you can do can change that choice for them. Only they can make that choice.”  As those words of wisdom fell from his lips and he got in his car and drove off, the main thought in my skull was “Gee he has a cool Mercedes!”  I am a perfect example; you don’t need a lot upstairs to strike it Rich…you just need a Proven Marketing Plan To Attract More Customers.

We cannot express enough how much we appreciate all of our daily readers, and for posting your “Likes” response. Keep sharing us with your friends and family and whatever you do, join our Exclusive Inner Circle Membership.  It’s free and I promise you, the benefits and materials you get every month are priceless!  Join today while there is still a limited time to enroll.  Just go to www.donboyerauthor.com to register.

See you all on Monday and remember, no need to focus on plan B until you have mastered plan A.

Don and Melinda Boyer

Celebrity Endorsements

One of the most powerful ways to double and triple your income is learning the insider’s secret of obtaining “Celebrity Endorsements”.  One of my many MSI (multiple streams of income) is I created, produced and host a Reality Show called “Millionaire Pickers”.  It is much like the mega hit show on the History Channel “American Pickers”.  One of the key factors is when you can get top Celebrates to associate with and endorse your product, service and business.  Now, you can usually get this “Celebrity Endorsements” if you are willing to write a check for a Hundred and Fifty  Thousand dollars and up.  However, when you lean to be part of their inner group, it becomes much easier to get it done at no cost.

BatmobileFor instance, with my Reality Show the “Millionaire Pickers” which deals with buying and flipping vintage and antiques, my major goal would be to associate and get the hottest show on television to endorse my show. Which of course would be Mike Wolfe which is the main character on “American Pickers”.  Well, last night I was able to make that happen, which is the reason I missed writing on Friday.

Take a moment and watch the interview at www.MillionairePickers.com

Whatever business and industry I venture into I associate with the top celebrities like Bob Proctor, Brian Tracy, Les Brown, Marie Diamond, Vic Johnson, the late Zig Ziglar, Jim Rhon, Charlie Jones, Butch Patrick (Eddie Munster) and many, many more.

Here is the big question, How do I do it?  The answer is, right from the start, before I had anything or did anything, I positioned myself as an “Expert”.

Become An Expert

It Commands Big Fees

When I share with people the high value and the monetary rewards of becoming an Expert in your field brings to your bank account, the most common response I get is, “But Don, I Am Not An Expert”.  The truth of the matter is, any competent professional in any field can create and wear the label of “Expert”.  For myself and many of my students/clients just creating and wearing the label of “Expert” instantaneously doubles and triples our income and fees without changing one thing to our business service menu.  It is the fastest, most effective and moral thing you can do to drastically increase your income.  Here is a Millionaire Secret that is an absolute fact; “People psychologically feel better paying you more instead of less for your products and services”.  Many if not most professionals don’t believe this or disagree with this statement and that is one reason they are “Over Worked and Under Paid”. 

People tell me I can label myself an “Expert” because we have published 26 books, have over 200,000 printed copies in the marketplace and a million e-book copies worldwide and produced four hit movies starring International Leaders like Brian Tracy, Bob Proctor and Les Brown.  However, these accomplishments do not qualify me as an “Expert”.  My self label of “Expert” first, allowed me to accomplish all these things.

I was an “Expert” before I ever published one book. Who said I was an “Expert”?  My own “Freak’n Lips” said so!  And everyone believed it including myself and then I went out and accomplished these things.   But do not be mislead, there is a plan with definite instructions and actions to becoming an “Expert” and my Mentors taught me how.

When I put the “Expert Plan” into action, I went from selling my programs at $49.00 in which it is was like pulling teeth getting anyone to buy them, to raising my price to $5000.00 and up and had more people sign up in a week than I had in 8 months at $49.00. The only thing I changed was being a professional to a title of “Expert” and having the Kahoo-nies to raise my prices and that was it!  Not only were people happy to pay me $5000.00 and up to $25000.00 for my services, they started writing all kinds of testimonies about how great my products were.  And if that is not enough to make your choppers fall out, here is the real kicker.  People started actually using my products and created the most amazing results.  Robin Jay, my close friend and student took our courses and created her own best selling book series “Power of The Platform” and produced a top notch movie with Jack Canfield.  You have to see her website at www.RobinJay.com 

When I was a Janitor, I swear I was the best one around.  I took pride in scrubbing those floors, cleaning those restrooms and keeping things clean.  I charged top dollar for my services in those days which was in 1979 because I was working as an Expert.  Now if I would have known about this “Expert” title stuff, I would have charged f our times what I did and I would of got it!

Right now, many of you are professionals and extremely competent in your field and industry and if you just positioned yourself as an “Expert” you will command and get higher fees.  If you want to learn how to become an “Expert” in your field and learn how to double and triple your income, then join our Free Exclusive Inner Circle Membership where I teach and coach you how to do this.

See you on Sunday!

Don and Melinda Boyer

The Starting Point

Have you ever needed to tackle a very important but extremely daunting task? You stand there scratching your head and wonder “Where in the heck do I start?” Many times our dreams and goals of owning our own business, how to solve business problems and how to just double and triple our income can be like that daunting task; where do we start?

It can be a confusing, frustrating and fearful phase to be in, however, any task no matter how big, complex, daunting or difficult it may be can be accomplished if we simply know where to start.

The starting point for Success is not skill, talent, capital, networks, tools, ability or support.  All Success starts with…”Desire”.  I remember many, many years ago how a trip to Disneyland forever changed my life and future.  I had taken my children to Disneyland and like many young parents, trying to raise a family, it was not easy.  Those were the days they still gave you tickets to get on the rides at Disneyland (many of you reading this were not even born yet).  Anyway, we had to pack our lunch because I could not afford to pay the high prices for the horrible food they served at the park.  However the change came when my kids asked to have a toy like all the other kids in the park and I had to tell them, “Not this time, maybe next time we come”.  

All of a sudden it hit me like a ton of bricks; “I am not going to live in a realm of I can’t afford it while living in a world of opportunity” I was so angry, so disgusted, so ashamed, so frustrated I wanted to go and Kick Goofy in the nuts! (Excuse my frankness and language). It was that desire that turned me from Janitor to Millionaire.  The key for me was that I had True Desire, not fools gold desire.

True Desire Is:  A desire that will not give in to disappointment, setbacks, challenges, excuses, other people’s negative comments, quitting, pain, work, time, and lack of money, lack of education, lack of experience, lack of skill and talent or the devil himself.

Fools Gold Desire Is:  A wish disguised like a desire but gives in and quits to disappointment, setbacks, challenges, excuses, other people’s negative comments, quitting, pain, work, time, lack of money, lack of education, lack of experience, lack of skill and talent and the devil himself.

The interesting thing is that Desire is not only the starting point; Desire is also the “Sustaining Point”.  You should write that down, imprint it on your mind and tattoo it on your butt if you must, but never forget this insight.

The saddest thing I come across on a weekly basis is 95 percent of people contacting our office who have major business and financial challenges, or stuck in low paying jobs that they hate and tell me with gusto that they want change and success only to be unwilling and refuse to do the things they could easily do to make those positive results a reality. To make matters worse, they then offer me an Excuse Why They Can’t make those changes at this time.  Its like throwing a lifeline to a drawing person in the Ocean only to have them refuse the rope, crying for help as they sink down to spend their remaining days with Charlie Tuna at the bottom of the Sea.  Success in life does not ask us to bring talent, skill, ability, money to start the Success Cycle, it only asks us to start with “Desire”. 

If you have the desire to double and triple your income and/or to improve your life, then I personally invite you to abandon your excuses and come join our Exclusive Inner Circle Membership Group.  We personally Mentor you and send you every month over $300.00 of materials Free and Postpaid.

  • The Sign Up is Free
  • The Materials are Free
  • The Coaching is Free
  • The Shipping is Free 

The only thing I cannot provide for you is… “Your Desire To Succeed” you my friend must provide that element.  95 percent of you will not, but the 5 percent of you that will, I can without doubt, help you reach your dreams for a better life and income!  Sign up today at www.DonBoyerAuthor.com 

Until we saddle up tomorrow partner, this is Yippee-I-Yea saying By…just kidding it’s really me (Don) and Melinda!

P.S. If you are wondering what happened to the 95 percent of people that walk away?  I’m not sure but I think they are running after Goofy to kick him!

Master of Money

Until you become a Master of Money you must be a serious student of money. Many people say money is not important yet millions of people are killing themselves trying to get it.  What most don’t understand is that earning money is an art and science based on the foundational principals that anyone can follow.  As a student of money, your paycheck is your report card. Now that reality will kick your chicken McNuggets right to the moon!  The truth of the matter is, we will live with Buckets Full of Money or Buckets Full of Excuses.

The More excuses that flow off our tongue the Less money flows into our pockets. That’s a law, a sound principal of financial creation.  The worst anti-wealth attraction habit that repeals and chases money away from us is the “Habit of Excuses”.  That habit will double and triple your Loss of Income faster than a monkey eats a banana.  What do we replace the Habit of Excuses with?  The Habit of Taking Massive Action Towards Our Dreams!  Now that my friend is one of the most powerful wealth creation laws you can put into practice.

On my phone screen I have a photo of Walt Disney with his quote “The Way to get started is to quit talking and begin doing”.  If you are going to Master Money you will have to have a working understanding of Working Hard and Hard Work.  Working hard and Hard work is as different as Night and Day.

  • Hard Work Breaks Your Back!
  • Working Hard Breaks The Bank! 
  • Hard work is doing something you hate. 

Working hard is consistent, daily, focus and taking massive action doing something you love and are passionate about.

Master Money Key #1.  Controlled Activity.

“I cannot control what you do, but I can control  

What I do and what I do, not what you do,

Creates My Wealth” 

Let me give you an example of that statement.  When I make an offer to the marketplace I cannot control who will say yes and who will say no.  But what I can control is my activity of how many people I present my offer to, and if I present it to enough people, enough people will say yes to make me rich.  If you are not making the money you want (Mastering Money) you are not seeing, talking and presenting your story to enough people…period.  You are in control of your activity and activity is what creates wealth. MastermindGroup

Controlled Activity will defeat the bully of a J.O.B. that you hate, the lack of cash flow in your business and the frustration of not having enough of what you want, be it time, money or relationships.  I will close today with a true story that recently happened to me.

I was at a mall where I own a retail store and was conversing with 2 other business owners and talking about a hot investment we were about to take part of.  As we were talking the mall janitor walked by with his trash can and we all said hello to “Eddie” as we always do.  What I did not know was Eddie over head us talking about this investment.  After I left our group and started walking down the hall, Eddie flagged me down and said; “If there is any room for me in that investment, let me in” and then fled off to return to his duties.

As I walked away I kept thinking about “Eddie” and said to myself, “This is one smart guy, it won’t be long before he goes from janitor to millionaire”.  After a couple of days I met up with Eddie and told him how smart I thought he was to jump on opportunity.  I said you can invest a thousand dollars and make about five thousand dollars profit in 60 days or less.  He said “great, let me talk to my wife tonight and I will get back with you in the morning”.  Next day, he came beaming up to me and said, “My wife said we can’t afford it right now”.

I smiled and said, “I totally understand”.  About three weeks later, I saw “Eddie” again when he told me that last night he and his wife went to the Guitar Center and she bought him a $1600.00 guitar.  I said wow, I didn’t know you knew how to play the guitar?  He said “I don’t but the salesman threw in a book to teach me how”.  I said, “Eddie do you mind if I give you a little advice?”  Please do was his reply.  I said, you told me you could not afford a thousand dollars to make you money, but here you go buy a $1600.00 guitar that you don’t know how to play.  He looked at me and said, “But Don, you don’t understand, we got it on Credit!”

As I smiled I thought this time as I walked away, “This is one stupid bastard”! 

Be a student of money so that one day you will become a Master of Money and one of the best ways to do that is by joining our Free Exclusive Inner Circle Membership Group.  Every month we send you over $300.00 of valuable resources that will help you double and triple your income free of charge and we even pay for the shipping!

For all our members I always think how smart you are and know that it will be just a matter of time before you become wealthy, and those who don’t take advantage of this incredible offer, well…you know what I am thinking! LOL.

Hey thanks for reading our daily post and sharing us around town with your friends and family. See you tomorrow, love to all of you.

Don and Melinda Boyer

M.S.I. Multiple Streams of Income

One major Secret of all wealthy entrepreneurs is that they have all learned how to create MSI systems (Multiple Streams of Income) within their company or outside of their company. Let me share a few ideas on how you can start doubling and tripling your income by adding a few of these MSI units to what you are already doing.

Lead generator products.  If you are not using a Free e-book, CD, DVD, Reports and/or Blog as an information product to give away in the marketplace you are leaving thousands of dollars on the table and I promise you your competitors are more than happy to take it!  A lead generating product is inexpensive and extremely easy to create and is very effective in turning complete strangers into loyal customers. CD

They are also the foundation of creating an atmosphere and environment of buying verses one of selling.  People hate to be sold, but love to buy!  In fact, when you become a master at creating the buying environment selling becomes unnecessary.  Most waiters don’t focus on selling but on serving, and you get to take the same approach in the buying atmosphere.

If I sold cars, I would create a Free Report, CD and/or DVD or e-book on “Secret Diary of A Car Dealership Owner” 10 Things A Car Dealership Don’t Want You To Know. This transforms you from a pushy commission based salesperson, to friend and coach that is playing on their team.  You then list 10 tips that would benefit the consumer who is in the market for a new car.  Who would you feel more comfortable dealing with, the sales professional who sent you this valuable resource, or driving up to almost any car dealership where 10-15 salespeople are standing at the door like wild starved wolves waiting for their next meal? homebasedipad

Here are 5 of my lead generating tools that I use in emails, free reports, CD, DVD and e-book formats. 

  • “How To Make Your Money Go Up When The Economy Goes Down” (designed to reach anyone with a brain) 
  • “How To Speak More Often To More People For More Money” (designed for the Professional Speaker) 
  • “How To Earn 10,000 Dollars Every Time You Speak” (designed for the Professional Speaker) 
  • “How Effective Is Your Business Card?” (designed for any business) 
  • “How To Turn Complete Strangers Into Paying Customers” (designed for any business or professional selling products or services) 

Now if you look at these Ideas and start making excuses and reasons why you could not create this type of marketing tool, or why it would not work in your field, you might as well just resign yourself for spending the rest of your days with Charlie Tuna at the bottom of the Sea.  It does not matter what kind of business you are in or product you sell, finding new customers and clients is the key to doubling and tripling your income.  Take a look at what you do and if you cannot figure how to add a MSI to it, or need some ideas then join our Exclusive Inner Circle Membership where we are waiting to help and mentor you for free!

http://www.donboyerauthor.com/membership.html 

Until tomorrow, keep dreaming big and make sure your actions are bigger than your dreams.

Don and Melinda Boyer

Tough As Nails

“News Flash”

If you are going to survive let alone thrive in business you have to be “Tough As Nails”.  Being in business for yourself many times means being in business by yourself and that can be a very daunting experience.  Yes we may have supporters, vendors, and business associates and maybe even employees, but the bottom line is when everyone else goes home, we are left with all the responsibility of business on our shoulders.  There are many times in business that you have to make hard, difficult, sometimes gut wrenching decisions and that requires you to be tough as nails.

Sometimes when you are stuck in business and the wolf is coming to get you, you have to chew your own foot off to break free and escape.  As one man said, “You can’t crawl out of the mud you have to Explode Out of the Mud!”  Listen, Superman or Superwomen have nothing on the Business Entrepreneur.

BusinessIf you are a true Business Entrepreneur even the devil himself gets rectal leakage when he sees you coming!

I often think back to my mentor the late legendary Jim Rohn tell a group of us when we were facing difficult times, “Don’t pray for things to get easier, pray that you get stronger”.  So much wisdom in so few words; I wish I could sit here and tell you that I could make you successful and although the marketplace is filled with “Gurus” who proclaim they can guarantee you success (after you send them $29.95) the truth of the matter is…

“No one can guarantee you Success the best we can do is offer you tools that give you a Fighting Chance to Succeed” 

Ultimately, success or failure is the sole result of what we do or don’t do; the action we take or fail to take leads us down the path of success or the path of failure.  The choice alone is ours.  As a speaker, Mentor and success coach for the past 30 years, the hardest thing I have had to over come was my desire of wanting success for others more than they wanted it for themselves.  Taking that stance creates more pain and disappointment than you want to bear and the fact is, you cannot force anyone to take the necessary actions to give them what they claim they want…Success.

The American Dream of Financial Independence is Alive and Doing Well, and you can have that Dream if…You Simply Take the Time to Learn How to Get It. 

That statement will do more than cause you to double and triple your income, that bit of advice will take you into the Millionaire Zone.  If you are not at the financial place that you want to be at, it’s because you simply have not yet learned how to do it.  When I look back on all the good fortune as well as all the failure I have experienced in business I could pinpoint the “Why” it happened in both circumstances.  Let me share it with you to save you some heartache.

When I succeed it was because I filled by gun chamber with daily, massive, marketing and prospecting bullets and when I failed, I did not. It is as simple as that.  If I had to go into the jungle of business and I only had one tool or weapon I could take, it would be a proven marketing system.  In the world of business you have King Kong, Big Foot and Godzilla all wanting to slap your buns with yellow mustard and eat you like a hot toasty sandwich.  The only way you can defend yourself (and your buns) is having a rock solid, proven marketing system that attracts customers into a buying environment.  As long as you have that you can thrive in the marketplace.  As far as all the other pitfalls of business…well you can handle that because you are “Tough As Nails”.  Right now, there are hundreds of thousands of people buying what you are selling; my closing question to you is…What are you doing to make yourself visible to all those customers who have money in their hand?  A proven marketing plan makes you stand out like a Neon Sign to those who want to put money in your bank account.

If you are not using our “Painless Prospecting” and “Painless Selling” system you are working way to hard for way to little.

Are you part of our Exclusive Inner Circle Membership program yet?  This is the real deal.  This is no Smokey Joe Blow Smoke Up Your Kazoo type of fake program.  This is a highly prolific Mentorship program that is Free of charge to those who are serious about doubling and tripling their business and income.  Get on board today while enrollment is still open.

I will see you tomorrow when I share more insights to help you make you more successful! And hey, thank you for continuing to share us with others.

Don and Melinda Boyer