The cure for Chronic Lack is daily, massive and obsessive prospecting and marketing “Activity”. Mild to severe to chronic financial lack in business can be directly traced back to insufficient prospecting and marketing which results in lack of sales. When we face any type of financial crunch is never due to external causes, but always internal causes. As negative and dreary as this sounds, it really is a positive thing because we hold the cure and remedy to fix this condition of lack any time we choose to do so.
However, we must understand that excuses and activity do not mix and cannot coexist in the same atmosphere any more than oil and water mix together. Let’s do some simple math which governs the dynamics of the child’s lemonade stand to a massive comprehensive empire like e-bay. All business functions on this one dynamic, “the selling of products and/or service for profit. Take this one dynamic away from any business and that business ceases to exist.
Business, product, service, marketing, and leadership have a matrix of diversity yet they all come into synergistic agreement in this one element…”Sales”. Here is the other intricate dimension that is both simplistic and profound, “Sales do not occur without the element of a customer. Now as simple as this illustrated equation of mathematical business mechanics is, very few companies or professionals have a working knowledge of this, at least not to a degree that causes them to put it into daily action.
There is however a few companies out there that have a complete understanding of this concept and perhaps you may have heard of some of these firms like…
- Wall Mart
Therefore, if sales and customers are the driving force of all businesses and the main factor in Ultra Mega businesses why in the world would are you focusing on other aspects of your business and not making Prospecting and Marketing your Number One Daily Priority? Do you realize that the above mentioned mega companies make advertising, marketing and sales their Number One Priority? This called a clue to why they are so successful.
Now I wrote all that to try to get you to realize that you do not have a financial, business, product or service problem, all those are minor things that can be fixed while in the midst of making a profit. If lack is showing up in your career or business its because you have a marketing problem. Fix your marketing problem and the rest will be easy to fix.
If you want to learn how to double and triple your income with the most comprehensive, non intrusive and profitable marketing system on the market, then join our Free Exclusive Inner Circle Membership today at www.DonBoyerAuthor.com
You have nothing to lose by joining except of course…”Lack”.
Hope this helps you and look forward to spending time once again on the horizon called tomorrow! Thanks for your faithful readership, positive post and sharing us with others.
Don and Melinda Boyer