If you are going to win, prosper and get way ahead of this business game, whether we are in a great economy or an upside down economy you are going to have to be…Obsessed, Consumed, Focused, Dedicated and 100% Sold Out to daily “Selling and Marketing”.
This formula and this formula alone is the great secret behind any kind of sustainable business and financial success. Every business that follows this system wins and prospers, everyone that does not follow this path eventually fails no matter how great their product or service is.
You will be amazed, the harder you work in this area of selling, the more the “Law of Attraction” works and the more your faith will produce “Miracles”. There are few business problems that “selling” can’t fix. Any person or business that is in financial trouble can “Sell their way out of the Crisis”. With that being said, it is amazing how many professionals and entrepreneurs focus on everything else but selling and marketing.
Here are four dynamic systems that if you put into place starting today, you can double your income in the next 120 days or less.
- Understand Selling. The most important aspect of selling is to get your noodle on straight about this subject; you have to have a proper paradigm of selling right out of the gate. So, here is my definition or paradigm of selling: “Selling means providing provision and solving problems for the right people at the right time”.
- Painless Selling. Painless selling is a providing a product or service to people who are ready and willing to buy and/or ready to have their problem solved. You do not have to convince, persuade, push, beg or plead for them to buy; you only have to provide them with what they want and need. Selling is all about timing.
- Painless Prospecting. The way to practice “Painless Selling” is finding those ready to buy customers to serve and the way to find them is through “Painless Prospecting”. Painless Prospecting is knowing how to use an e-book (or printed book) as a marketing lead generator. Giving away an e-book that you co-authored with top leaders is the fastest, easiest and non-intrusive way to turn a complete stranger into a loyal paying client.
- How to Use Painless Prospecting. When I was a kid there was a commercial for the tootsie roll pop. The caption was how many licks does it take to reach the tootsie roll center? They asked Mr. Wise Owl that question to which he replied, “Well, let’s see; One, Two, and on the third lick he bit into it and said…Three”. When I saw that I thought, the little bastard cheated! In order to practice “Painless Prospecting” I use some very specific tools because when it comes down to it, effective prospecting is never about those you seek, but the seeker (you) itself. Prospecting is a game that is played and won or lost in the head. So here are the tools to win the game.
- When I prospect everyday, I do not view myself as a hunter out to kill game so I and my family can eat and have enough money to pay my bills. I view myself as a Coast Guard out on a mission to help those who are in need of my services and products. I am out to seek and to save. Therefore, when I am prospecting on line (sending out e-books) I wear my bright red and orange T-shirt that says “Search and Rescue”. It keeps me mentally on track.
- Decide up front how many No’s it will take before you quit and give up. For me, its 10,000. Therefore when I get number 7 or 8 No, it means nothing to me in comparison to the 10,000 number before I give up!
- Deck of Cards. No matter what you sell or market there are thousands of people out there that are ready to buy from you. Your job is to find (rescue) them or make yourself visible so they can find you. Therefore, I keep a deck of cards on my desk to remind me to keep flipping because I know without a doubt the Aces are in there and I will find them if I just keep flipping.
I encourage you to put these systems into place and watch your business and income go up as the economy keeps going down. Now for those of you who are ready to double and triple your income and start using our “Painless Prospecting and Painless Selling” by becoming a co-author in our upcoming Power of Mentorship book, email me today at firstname.lastname@example.org so we can get you started.
As I sign off, once again thank you for reading the post and sharing it with your friends, family and contacts.