Go from Can’t Thinking To How Thinking?

When I share with people the concepts of marketing and how important it is to build a following through emails, free reports and writing a blog, the number one complaint that I hear is “I can’t write or speak in front of people, or I don’t have time to do that”.  If you ever plan to do anything in life, especially earn money, you have to get the “I Can’t Do That” thinking out of your head and shift it to “How Can I Do This?”

It is a small shift in thinking however; it creates Gigantic shifts in results.  Write this down and get it stuck somehow in your brain; “You can do what you can’t do if you don’t know you can’t do it”  I was speaking at a large event with Bob Proctor, Vic Johnson and many others right after we finished filming our hit movie The Power of Mentorship.  It was our first film and I had no experience in film making before.

The Power of Mentorship the MovieIt just popped in my head one day at lunch in June of 2007 to do a movie (maybe it was my cheese burger swimming around in my colon or something), I wrote the idea on a Napkin and six months later we were walking down a Red Carpet to a sold out Theater at our Red Carpet Premier Night at the popular Land Mark Theater in Los Angeles, California.

At the event I was asked how in the world I put a whole movie and Red Carpet together in 6 months. I thought for a moment and said…”It never dawned on me that I couldn’t”. 

When I got the idea to do a movie, if I would have said, I don’t know anything about film making…”I can’t do that” no movie would exist today.  Instead, I asked “How Can I Do a Movie”.  I dug and took action until I found the answer. Now I have produced four movies to my credit.

You can do anything if you simply take the time to learn how to do it.  When we launched our first movie, did I go to film school and then go and do it? Heck no, I went to those who knew how to do films, got a price and then found funding for the film (through marketing that I knew how to do) and presto, my giant Gums and Teeth were on the big screen in six months!  It all started however, in shifting my thinking to I can’t do that to how can I do that?

All our lives we have heard people, many of them well meaning family members the statement “You can’t Do That”.  We have become trained and conditioned to inwardly believe that, which is not true in potential only in our belief system.

The sad thing about this is, we were conditioned in this state of belief at such a young age that we could not defend our self from it.  I have had someone say, “What about little Tommy whose parents always told him he could do anything, and he believed it so much that he went up to the school bully Johnny and picked a fight and Johnny the bully kicked his ass?”  I said if little Tommy had any smarts, he should have taken the time to study a karate book, and then go kick Johnny the bully in the testicles and he would not have got is ass kicked!

You can do anything you want to, but you must first learn the “How”…Study the Karate book before you take on Johnny the Bully!  I challenge you to revise and revamp your thinking for 30 days and see what happens.  Every time the thought of “I Can’t Afford That” comes up, just stop and replace it with the thought, “How Can I Afford This Thing?”  Then sit down and write out ten ways you could afford it, no matter how crazy or illogical they may seem.  What this exercise will do for you is get your creative cycle to start flowing and you may be amazed at the ideas that start flooding your mind.

As I close today, I once again want to thank all of you for the many and wonderful kind post you leave, I read every one of them, and for sharing us with your friends and family.  Each day, we share our heart with you and do everything we can to express our experience and training to help you live a more fulfilling, contributing and successful life.

I know that my choice of words and examples are sometimes a bit farm “Hairy” (see what I mean) I do apologize to those that my colorful words offend.  Please pray for me, the Lord is not done with me yet!

We look forward to spending time with you again tomorrow, until then, consider letting us help you double and triple your income this year.  Join our Free Exclusive Inner Circle Membership.  Sign up today at www.DonBoyerAuthor.com

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Turn Information in your Head Into Gold in your Pockets!

Many people come to me and say they don’t know what kind of business to start or that they have tried many home based business ventures but never made any money with them.  Here is one of my most profitable money making wealth wells that I use to keep money flowing my way and you can use it too.

Information Products:Book Postcard either as a stand alone business or as a add on product to any type of business.

For instance, if I ran a carpet cleaning business, instead of fighting my competitors I would turn them into paying customers by teaching them how to find customers and increase their business.  If you run a carpet cleaning business in Los Angeles, sell coaching informational products to carpet cleaners in New York.  Once you get good at it, you will dump the back breaking carpet cleaning business for peanuts and move into coaching carpet cleaning companies for a fortune full time.

If I cut hair as a career, I would sell info products to hair salons on how to boost sales and increase profits, all on line!  I would sell info products to other hair cutters under the title “How To Earn Six Figures Cutting Hair”.  Whatever business or industry you are in, you can turn your competitors into paying customers.

When we owned and operated a Spa, I sold information packages to Massage Therapists and Spa owners titled “How to Earn a Six Figure Income as a Massage Therapists” and “Massage Less and Earn More” or this one; “How To Turn a 60 Minute Session into a Thousand Dollar Paycheck”.  That raised a lot of…Eye Brows!

Show me any business you are in and I can teach you how to develop an Information Product around it and sell it like hot cakes to a starving man!  If you do not have an online Information Product business or adding one on to your current business you are losing out on thousands of dollars in profits.

Not only do information products earn you a lot of money, they can boost and add on thousands of additional dollars of profits without costing you any out of pocket money for the expansion.

Do you realize that right now, no matter what industry you are in, or whether you are employed, self employed or unemployed I can teach you how to develop an information product and business that could create a five or ten thousand dollar a month income for you?  And all you would have to do is follow 3 Easy, Painless Marketing Steps.

As an example, as a Professional Speaker, I don’t worry about my competition, even though I know many of them are far better speakers than I am? Instead of fighting them I turn them into paying customers by teaching them how I earn $10,000 and more every time I speak, and created a $2500.00 Boot Camp that Speakers Attend for two days. Then after they pay the $2500.00 fee to attend the boot camp, when its over they buy my two thousand dollar Home Study Course and many sign up for my 12K Mentorship program.

Are they happy that they spent all that money on my product line?  See for yourself at www.DonBoyerAuthor.com and watch their testimonies about the boot camp!  I sell out every boot camp I put on, and never had one unsatisfied attendee in over 4 years of producing them.  Take this idea and take action on it and it can help fill up your bank account to overflowing.

Here is a Free Gift I want to offer our faithful readers and followers.  Although I can not do this for all of you, the first 15 people to email me at don@donboyer.org I will give you a 15 minute free Mentorship call and brainstorm with you on how to create an information product or add one to your current business.

So as soon as you are done reading this blog, send me an email pronto!  You have no excuse to be part of the masses going broke in this economy.  You can outsmart it and make lots of money selling information!

In closing, our sincere gratitude to all of you who read our daily blog, leave your post and share us with your friends.  You mean the world to us, and we mean that!  Make sure you join our Free Exclusive Inner Circle Membership at www.DonBoyerAuthor.com

The Free package of resources I send you each month will make your hair stand up, your eyes bug out and blow your shorts off!

Don and Melinda

What’s Marketing?

When my oldest son Eric (now 34 years old) was about 15 years old when he called an ad offering a job.  Since this was his first experience at seeking work he called the phone number on the ad.  When the receptionist gave him a brief description of the job she then asked him to send in his resume, in which he shouted out to her, “What’s A Resume?” 

Once she explained what a resume was, he asked for directions how to get to the place of business to drop it off.  She asked him, “Where are you coming from?” he said, “My Home”.  I kid you not, that is a true story!

I often think back to that event when I talk with clients about the importance of having a proven marketing plan and they sit across me with glassy eyes, and I know in their mind they are thinking…”What’s Marketing”.  Now, the blame doesn’t really lay one hundred percent on them because the normal set of training out there about marketing is so boring and confusing no one but the Author’s mother is interested in reading it.

Top that off, most professionals feel they are way to busy working on other aspects of business to really make marketing their number one priority.  What most professionals and business owners do which is a financial and business profit disaster is give the marketing over to someone else.

While they are supposed to be aggressively marketing your company, which they have no clue how to do it effectively, they instead are aggressively surfing e-bay for something to buy.  Therefore today’s blog is dedicated to…

Millionaire Speakers MarketingThose Who Desperately Need Marketing

But Don’t Know How To Do It 

I created and use a marketing plan that is so easy to do, so effective, painless and profitable that it blows the minds of our share holders how people all over the world throws outrages amounts of money at me everyday via our product line.  Rest assure, this is no late night, get rich quick, blow blue smoke up your butt instant system to wealth.  My proven marketing system is the result of a lifetime of study and mentoring from wealthy millionaires who created their wealth from marketing.  Over the past 30 years I have invested well over a million dollars in myself learning these systems and years of hard dedicated study.   I have paid my dues for my success and I paid the price.

If you ever learn one thing about life and success it’s this; “It demands full payment up front and it gives no bargains, no deals, and no short cuts and does not negotiate”  

Yet millions of people everyday try to alter these concrete laws to no avail and bitter disappointment.  It’s like when Zig Ziglar asked his dentist “Do I have to floss All My Teeth?”  His dentist said, “Heavens No…Just the ones you want to keep”. 

When people tell me, “Are you saying as a professional business owner I have to be an expert in Marketing?”  I reply “Heavens No, Expert Marketing is only for those who want to stay in business”. 

Here in a very easy to understand, once again is my Proven, Painless, Have Customers Throw Outrages Amounts of Money at You Marketing System.  This system will give you more customers per month than most companies get in a year!

  1. You create an Audience by giving away an e-book that you co-authored with Recognized Best Selling authors and leaders.  (My company puts you in that kind of book)  This is called a “Lead Generator”. 
  1. You develop a Following by solving the problems of those who contacted you from your Lead Generator (free e-book you sent). 
  1. You provide your following with your Product.  Once you create an audience, turn that into a following, providing (selling) them products is the most natural organic thing in the world to do.  Your following will purchase as many products as you can offer them and throw outrages money at you. 

Although my system is very easy and simplistic, it has very core reasons why it works that are not visible to the naked eye and that is why many have tried to copy my system and failed miserably.  You can’t cheat or shortcut your way to Success…period.

Here is the crazy thing, I will help and teach anyone for 12 Months for Free, No Cost to put my system into their place of business, yet people want to side step this Free Offer and try and do it on their own…and fail miserably.

They lose more money trying to succeed and failing then they would have of just coming into our Mentorship program and learn how to do it the correct way.

My closing statement to you is, “If you want to lean my system of proven, painless and profitable marketing and start having people throw you outrages amounts of money at you everyday, contact me at don@donboyer.org and I will show you step by step how to put this system into place in less than 24 hours!

All you Buck-A-Roo’s  have an outstanding day, we will see you when the Sun comes up in the morning.  Thanks for your faithful reading and sharing our daily blog!  Be sure to sign up for our Free Monthly Exclusive Inner Circle Membership at www.DonBoyerAuthor.com

Don and Melinda

P.S.  My Son Eric did not get that first job he went for…he never found where the place was located!

You Have Two Choices

Living in Southern California, I am surrounded with businesses every way I look.  Driving to dinner tonight with my wife Melinda we would see building after building with For Lease signs on them.  On many of them it was just a few months ago that they were open for business only to close its door because they could not financially make it. The Journey Movie

It would be very easy to look at this situation and blame it on the economy, but unfortunately it was not the economy that caused them to fail.  Granted, this economy did demand of them (as it does to all of us) to step up to the plate and deliver.  However, they did not have an economy problem, cash flow problem or even a profit problem; they had a Major Marketing Problem.

In this new demanding economy you have two choices;

Be Diligent In Your Marketing

Or

Become Proficient In Begging 

If you learn how to master your marketing and prospecting skills you can Succeed as a professional, business owner, home based business,  sales person, online seller or in Network Marketing.

When Your Marketing Is Correct, Price Does Not Matter 

I was recently reading some information Kyle Wilson had sent me.  In case you do not know who Kyle Wilson is, he was the President of Jim Rhon International and was the driving force of producing the International product line for Jim Rhon up until the time Jim Rhon passed away.

As I was on his site, I went to his product and store page and found out that his fee for a One day coaching session is $10,000 plus first class airfare!  I almost needed smelling salts to keep me from fainting. I jumped and yelled, “I am ripping myself off, I charge way to little for my services…Dang Gum It, My Fee’s Are Going Up!”

My shock was not at his fee, but how many had signed up for it and was paying it!  While the majority of people are crying the blues about how hard business is and the economy is so bad, there are thousands of business people out there in every field raking in the dough because there is No Shortage of People out there who are willing to shell it out!

There is only an over abundance of professionals charging to little!  Let this concept roll around in your skull a few times and see if loosens up some Income Insight.  My good friend and business associate Butch Patrick who played “Eddie Munster” in the 1964 hit series “The Munsters” have a Munsters Memorabilia store where we play the show on a big screen TV.  There is one episode where a character shouts out…

“This town if full of fancy Dews”

(Rich Folks) 

The majority of our professional population have bought into the lies of this economy making people think that everyone is broke and struggling, when in fact this country and world is really…”Full of Fancy Dews”. 

My advice to you is to go back and Rethink Your Fees, and then consider if you are charging to little.  If you think lowering your price is the key to success you are associating with the wrong crowd.  Lowering your fees doesn’t attract ideal customers, it drives them away and instead attracts customers from Hell and they bring the devil along with them!

Remember, you have Two Choices, I highly recommend choosing Master Marketing! 

Don’t forget to join our Exclusive Inner Circle Membership where every month we send you over $300.00 worth of resources and tools Free and Postpaid (we even pay for the shipping!).  Go to www.DonBoyerAuthor.com

As always, thank you for following us and sharing us.

Don and Melinda Boyer

Trying To Build Wealth Backwards…

Growing up I was never what you would call “Mechanically Inclined” and perhaps that is why I never liked reading instructions which is why anything I tried to fix or install never came out right.  Unfortunately, most people, professionals and business owners who seek to create and build wealth go about it backwards and this is why they fail to achieve what they seek to accomplish.

Creating WealthLet me give you an example; most people seek to build a company, develop a product or service and put all their energy, time and money into this phase of the business.  Once they exploit this avenue to the tilt they proudly look up and are

 satisfied that it is the best Gizmo that ever hit planet Earth.  Now, after resources are almost depleted, and everyone is worn down and wore out, they go about in the marketplace to sell it.

Big Mistake.  Most of the time this plan leads to bitter disappointment and failure; it is trying to build wealth backwards.  What is the correct way?  This is what only the few know and are unwilling to share with others.  But I am going to revel it to you here.

The most valuable asset of any company is their “List” of customers, clients, prospects and followers.  The first step in building wealth is not building a company, product or service; it is building a “List” which is composed of three elements.

  1. Build an Audience
  2. Develop a Following
  3. Sell Them Products 

You build your list by Lead Generating Products; better known as Free Informational gifts of reports, books, CD’s and DVD’s.  Once they respond to receive your free offer you begin to feed them with more valueable information and then they will on their own accord start to follow you.

Once they start to follow you and you continue to take care of them by solving their problems, and giving them constant value the next organic thing that happens is that they start buying your product line without resistance. 

No more trying to get people to buy things, begging them to sign up on your opportunity, Hell most of the time the stupid bastards won’t even show up to the meeting after they promised you they would and you are left like a glossy eyed Jack Ass pacing the lobby floor tying to call them which of course goes straight to voice mail.

No more cutting prices down so low that all profit is lost just to get the deal.  No more fear of where your next sale or lead is going to come from.  No more headaches, upset stomach and rectal leakage because you just don’t know how you are going to make ends meet this month!

If I had to start from scratch today and if I had no idea what kind of business I wanted to start or product I wanted to sell I would spend 90 percent of my time building my list by giving things away.  You can sustain a very healthy list for a very long time without ever asking them to purchase anything.  This way you have plenty of time to decide what you want to sell and when you are ready, you will have a house full of guest ready to buy!

Now that my friend, is the correct way to build wealth.  Build a List First and then find out what you want to do! My simple offer to you today is, if you want to build a business or sell more of your existing products and services but just don’t know where to start, let me help you Free of Charge to get started of building your List and then we can figure out what you want to sell.

Just email me today at don@donboyer.org and say, “Help, I need the Rectal Leakage To Stop”…Just kidding, just email and say “I want to Build a List and Grow Rich”! 

Once again, thanks for spending time with us, leaving your positive post and sharing us with your friends.  If you are not part of our Exclusive Inner Circle Membership you have no idea on what you are missing. Join today, its Free. Go to www.DonBoyerAuthor.com to sign up while enrollment is still open.

Don and Melinda

P.S. My wife Melinda says to Excuse us for my vernacular and choice of illustrations, especially the “Rectal Leakage” part!

The Cure for Chronic Lack

The cure for Chronic Lack is daily, massive and obsessive prospecting and marketing “Activity”.  Mild to severe to chronic financial lack in business can be directly traced back to insufficient prospecting and marketing which results in lack of sales.  When we face any type of financial crunch is never due to external causes, but always internal causes.  As negative and dreary as this sounds, it really is a positive thing because we hold the cure and remedy to fix this condition of lack any time we choose to do so.

However, we must understand that excuses and activity do not mix and cannot coexist in the same atmosphere any more than oil and water mix together. Let’s do some simple math which governs the dynamics of the child’s lemonade stand to a massive comprehensive empire like e-bay.  All business functions on this one dynamic, “the selling of products and/or service for profit. Take this one dynamic away from any business and that business ceases to exist.

Business, product, service, marketing, and leadership have a matrix of diversity yet they all come into synergistic agreement in this one element…”Sales”.  Here is the other intricate dimension that is both simplistic and profound, “Sales do not occur without the element of a customer.  Now as simple as this illustrated equation of mathematical business mechanics is, very few companies or professionals have a working knowledge of this, at least not to a degree that causes them to put it into daily action.

Find the leader within who you are.

Find the leader within who you are.

There is however a few companies out there that have a complete understanding of this concept and perhaps you may have heard of some of these firms like…

  • Disneyland 
  • Wall Mart
  • McDonalds
  • Goggle
  • E-Bay 

Therefore, if sales and customers are the driving force of all businesses and the main factor in Ultra Mega businesses why in the world would are you focusing on other aspects of your business and not making Prospecting and Marketing your Number One Daily Priority?   Do you realize that the above mentioned mega companies make advertising, marketing and sales their Number One Priority?  This called a clue to why they are so successful.

Now I wrote all that to try to get you to realize that you do not have a financial, business, product or service problem, all those are minor things that can be fixed while in the midst of making a profit.  If lack is showing up in your career or business its because you have a marketing problem.  Fix your marketing problem and the rest will be easy to fix.

If you want to learn how to double and triple your income with the most comprehensive, non intrusive and profitable marketing system on the market, then join our Free Exclusive Inner Circle Membership today at www.DonBoyerAuthor.com 

You have nothing to lose by joining except of course…”Lack”.

Hope this helps you and look forward to spending time once again on the horizon called tomorrow!  Thanks for your faithful readership, positive post and sharing us with others.

Don and Melinda Boyer